1. Identify business trends
What kind of route are you going to take, high-end or mid-end, and what kind of customers do you want to attract? If you don't have a clear positioning, I suggest you do a market survey and investigate the local market, including market saturation rate, market purchasing power and the geographical location of the store.
2. Develop marketing strategy
In the initial stage of opening, it is generally promoted through "online+offline". According to the brand positioning, we must formulate a marketing strategy that meets the situation. We must use our brains in marketing and cooperate with local wedding companies. In the wedding season, the market still spends a lot of money.
3. Purchase channel
Just in case, the flower shop can contact several more purchase channels. After a long period of operation, the supply of goods will naturally be stable, so there is no need to pay more attention to this item. The first batch of flowers and gift boxes must be carefully selected and noted.
Recruiting staff
The recruitment of employees can depend on the situation. If the flower shop is relatively small in its initial stage, and you have studied or trained on your own and mastered the basic skills, you don't need to hire employees, which can save a lot of money.
5. Application for company registration and related procedures
It is necessary to apply for a business license in the industrial and commercial department, and the situation varies from place to place. It is recommended to go to the local department to know the required materials in advance. With a business license, you need to register with the tax authorities, get a tax receipt and apply for a tax registration certificate.