How do wedding dress manufacturers market and promote?
The target customer has been found, and the positioning is accurate. The rest is how to promote marketing. How do wedding dress manufacturers carry out marketing promotion? Netizens in the industry agree that more publicity is very important. The following are the necessary marketing means and methods summarized by netizens in the industry: 1, set up a special product website or blog for free or paid, publish professional and interesting articles and product information, optimize data, and increase exposure by using the crawling characteristics of search engines. 2, to Baidu, Google and other search engines to do keyword advertising, the effect is direct and obvious, but the price is high. 3. Advertise on Sina, Sohu and other portals, but choose the right page according to your customer group, the effect is better and the price is moderate. 4. Find your industry website, or the industry website of target customers, and publish product information in local or high-traffic places, paid or free, more targeted, with low price or even free. 5. Choose various comprehensive B2B websites (such as Alibaba), C2C websites (such as Taobao) and classified websites (such as word of mouth). Nanjing Gong Li publishes product supply information according to the characteristics of each website, and chooses whether to pay according to the specific situation. 6, often appear in business forums, such as Ali Forum, Taobao Forum, etc. Show and promote in a scientific and reasonable way, participate in more forum activities, write more original topics, reply more, earn fame and credibility. Basically free. 7. Participate in the exhibition, and choose a large-scale comprehensive exhibition including clothing, apparel, shoes and hats, toys, bedding and other industries or a certain industry exhibition for promotion. The total cost of an exhibition is higher. 8. advertising. Such as radio, television, newspapers, magazines and outdoor advertisements. However, because the target customers are not concentrated and the audience is scattered, the efficiency is low, the cost is high and the effect is poor. 9. Be a professional business magazine in the wedding dress industry, such as wedding dress magazine. The cost is low, but the audience is concentrated. There are 30,000 high-end readers of wedding photo studios, rental and sales managers and decision makers above the national scale, and the information arrival rate is 1.000%. The effect is good and the initiative is stronger than any other media. This print is also the only professional publication in the domestic wedding dress industry, with concentrated information and clear readers, content and market positioning, and it is the preferred channel and platform for advertising marketing and promotion of wedding dress production enterprises.