2. The results are easier to quantify. Questionnaire survey is a structured survey method. The form of investigation, the order of questions and answers are fixed and expressed in words. Therefore, this method is easy to quantify.
3. The results are easier to be statistically processed and analyzed. We can use analysis software for data analysis, which is very simple.
4. Be able to conduct large-scale investigations. No matter whether the interviewees participate in the survey or not, they can learn about their thoughts, attitudes and behaviors from the questionnaire.
Question 2: The significance of the questionnaire survey report is a manifestation of the results of the questionnaire survey. It displays the survey results through words, icons and other forms, so that people can have a comprehensive and systematic understanding and understanding of the investigated problems. The significance of writing a questionnaire survey report can be summarized as three points: 1, which is the comprehensive embodiment of all survey activities and the concentrated embodiment of survey results. Questionnaire survey report is a tangible product of survey and analysis results, which expresses survey and research results in written form. 2. Through questionnaire survey and analysis, the implicit relationship between data is analyzed through data phenomena, which makes our understanding of things rise from perceptual knowledge to rational knowledge and better guides practical activities. 3. Questionnaire survey report is an important form of providing management services for society, enterprises, departments and industries. A good survey report can provide effective guidance for the market activities of enterprises, and the survey results provide a basis for enterprise decision-making.
Question 3: The role of questionnaire survey in understanding the thinking tendency of social groups.
Question 4: What is the significance of the gender survey in the questionnaire? Some questionnaires have obviously different views between men and women, which can be divided into gender analysis, such as how do women think about this topic when they buy skin care products? (∩ _ ∩) o, and by the way, Amway, my product is a master of forms.
Question 5: What should be included in a complete questionnaire and what are their functions? A complete questionnaire usually consists of title, questionnaire description, guidance for filling in the form, survey subject content, code and basic information of the respondents. 1, the title of the questionnaire generally explains the research topic, so that the respondents have a general understanding of the questions to be answered. The title of the questionnaire should be concise, but the research object or topic must be pointed out. 2. Questionnaire description generally has a brief description in front of the questionnaire, mainly explaining the significance, content and selection method of the survey, in order to eliminate the tension and concerns of the respondents. The explanation of the questionnaire should be concise and friendly, not too casual. 3. Guidance on filling out the form For the questionnaire that needs to be filled out by the respondents themselves, the respondents should be told how to fill out the questionnaire. Guidelines for filling in the form can generally be written in the questionnaire description or listed separately. Its advantage is that the requirements are clearer and can attract the attention of respondents. 4. Research topic The research topic is to list the research questions step by step according to the research design, which is the main part of the questionnaire. The quality of this part directly affects the value of the whole research. For details, please refer to Section 5 "Answering Methods and Formats". 5. Coding is the working process of turning the research items and selected answers in the questionnaire into uniformly designed codes. If all the questionnaires are coded, it will be convenient for computer processing and statistical analysis. Generally, the digital coding system is adopted, and the position of "statistical coding" is reserved on the far right side of the questionnaire. 6. Basic information of the interviewee This refers to some main characteristics of the interviewee, such as personal name, gender, age, nationality, place of origin, department, etc. These are the basic control variables of classification analysis. In the actual investigation, it is not necessary to choose the content of the inquiry according to the specific situation, and the more the better. If you don't need to count the characteristics of the respondents when counting the questionnaire information, you don't need to ask. This kind of question is generally suitable for the end of the questionnaire. If (there is no personal question) the question is not very personal, you can also consider putting it behind the "questionnaire description". 7. Visitor information At the end of the questionnaire, it is required to attach the name of the researcher, the date of investigation, the start and end date of investigation, etc. In order to supervise and control the quality of the questionnaire. If the interviewee's basic information is placed behind the questionnaire description, the interviewer's information can also be considered to be placed in the same table as the interviewee's basic information. 8. The concluding remarks are generally expressed in three ways: a. Thanks again for the thorough cooperation of the interviewee, and asked not to fill in the gaps and review. B. Open-ended An important question in this survey, an open-ended question was arranged at the end to understand the respondents' thoughts that they could not answer on the standard questions. C. Respond and ask about D. Closed: What do you think of our survey after you fill out the questionnaire?
Question 6:360 The significance of the questionnaire survey can motivate employees, personalize employees according to the results, and understand employees' situation through evaluation.
Temperature temperature. Com can conduct online 360 evaluation, support level weight distribution, relationship editing and analysis report generation. Details can be found on the website.
Question 7: What is the importance of questionnaire and what role does it play in a successful questionnaire? In fact, there are many things that need our attention. Although the market survey data we usually see seems simple, to some extent, we can't see the efforts made by people behind this form. Speaking of market research, it is actually a way to collect and record some information we need with some scientific methods.
It is of great help for us to conduct a full market survey. What is the role of a good market survey? Among them, the Han nationality plays the following roles. First of all, it helps us to better absorb some technologies, which is very useful. At the same time, the improvement of some production technologies of an enterprise has also played a very good role in improving the management level of this enterprise. In today's world,
In order to achieve this effect, the best way is to do market research. For example, we want to develop a product, which is an innovative product. We don't know whether it will have a good sales effect after it is put into the market. In this case, we'd better do market research. After the investigation, we can basically know fairly well, and at the same time.
Question 8: What should an excellent questionnaire include? A questionnaire generally consists of three parts: the beginning, the text and the end.
(a) the beginning of the questionnaire mainly includes greetings, instructions and questionnaire number. Greetings should be cordial, sincere and polite, explaining the purpose of the investigation, the identity of the investigator, the principle of confidentiality and reward measures, so as to eliminate the doubts of the respondents and stimulate their awareness of participation.
(2) The data collection part of the questionnaire body (1) is the main body of the questionnaire and the purpose of using the questionnaire. Its content mainly includes questions to be understood and alternative answers. Obviously, this part is the focus of questionnaire design.
(2) The relevant background information of the investigator is also one of the important contents of the questionnaire. Respondents are often sensitive to these issues, but these issues are closely related to the purpose of the study, such as age, gender, education level, occupation, position, income, family type, population, economic status, nature, scale, industry, location and so on. The specific content depends on the analysis and design of the investigator in the early stage.
(3) The questionnaire is over.
At the end of the questionnaire, you can set up open-ended questions to ask the respondents' views and feelings, or record the survey, or thank you and other supplementary explanations.
Key points of questionnaire design
The questionnaire design should be both scientific and artistic. The content, form, position and order of each question should be carefully considered. (A) the principle of consistency
The content of the questionnaire should be consistent with what the survey wants to know. In many investigations, after the investigation sponsors put forward the purpose of the investigation, they can't clearly and completely put forward the specific requirements of the investigation content. At this time, designers should actively communicate with data users, coordinate with each other, and strive to tap the potential needs of survey sponsors. If necessary, we can discuss the possible problems involved in this investigation through preliminary investigation; Through the analysis of the results, find out what specific contents should be included in the questionnaire in order to achieve the purpose of the investigation.
(B) the principle of integrity
When designing the questionnaire, the content of the questionnaire should cover all the contents needed to achieve the purpose of the investigation. The completeness here includes not only the completeness of the question, but also the completeness of the answer options given in the specific question, that is, there should be no situation where the respondent cannot find the appropriate options.
(3) the principle of accuracy
As a tool to collect data, questionnaire should ensure the accuracy of data; As the script of the survey, the wording, order, structure and layout of the questionnaire should ensure that the required information can be accurately translated into the questions in the questionnaire, and the respondents can accurately understand the questions and give correct answers; As a recording tool and coding tool, questionnaire should provide standardized recording methods and coding methods to ensure that the answers recorded by respondents or investigators are accurate and clear, and the designed coding can accurately represent the information of original materials and meet the requirements of input, coding and analysis.
(4) the principle of feasibility
The questionnaire should ensure that the respondents are willing to answer the questionnaire truthfully, which is one of the necessary conditions for obtaining valid data. The design of the questionnaire should also ensure the feasibility of coding and analysis, and the answers provided by the respondents should be quantifiable.
(5) the principle of efficiency
Under the condition of ensuring the same information, choose the simplest way to ask, try to reduce the length, quantity and difficulty of the questionnaire and save the investigation cost. On the one hand, it is necessary to obtain comprehensive, accurate and effective information as much as possible at a certain cost, but it does not mean blindly pursuing large capacity and more information. Don't ask questions irrelevant to the purpose of this survey, otherwise it will not only waste manpower, material resources and financial resources, but also arouse the resentment and disgust of the respondents, increase the rate of refusing interviews, reduce the quality of data and reduce the efficiency of the questionnaire. On the other hand, the pursuit of high efficiency does not mean low cost, and blindly saving costs may lead to inefficiency at the expense of data accuracy and reliability.
(6) Modularization principle
In order to make the questionnaire structure clear and easy to maintain and update, modular design method can be considered, that is, the questionnaire is divided into several functional blocks, and each functional block consists of several questions. There is a strong connection within the functional blocks, and the functional blocks are relatively independent.
It should be pointed out that the above six principles are sometimes contradictory and it is difficult to meet them at the same time. Moreover, due to the limitation of objective factors such as survey cost, the questionnaire design can not be perfect. How to weigh and implement these principles in practice needs to be judged by experience ...