Coca-Cola Company occupies a dominant position in the soft drink market in China, and its series of products are the most popular soft drinks in China market, accounting for more than 52% of the carbonated beverage market in China.

Coca-Cola actively promotes the localization process. At present, the concentrated solution used in China Coca-Cola bottling plant is all made in Shanghai, and 98% of the raw materials are purchased locally in China, which costs 800 million US dollars every year.

Since 1979 returned to China, Coca-Cola has invested 65,438.02 billion US dollars in China. By 2004, there were 29 bottle decoration companies and 32 factories in Chinese mainland.

At present, the per capita consumption of Coca-Cola products in China is 12 bottles (8 ounces per bottle or 192 ml).

At present, Coca-Cola China has about 20,000 employees. 99% of the employees are local employees in China.

Coca-Cola is one of the most famous international brands in China. In 2003, an independent authoritative consumption survey in China showed that Coca-Cola was selected as the most popular beverage in China for eight consecutive years.

The Coca-Cola China system donated more than 50 million RMB in China, which supported social welfare undertakings in many countries and regions.

Bottle partner

Coca-Cola's bottling partners in China are:

China Grain, Oil and Food Import and Export (Group) Co., Ltd.

The large state-owned enterprise group directly under the State Council is a large enterprise group integrating trade, industry, finance, information, service and scientific research. Up to now, it has been selected as one of the world's top 500 global enterprises for nine consecutive years.

Kerry Group Asia

One of the major commercial groups, mainly engaged in bottling business in Central China, North China and Southwest China.

Swire company

Asian companies with rich business experience and diversified business, mainly in South China.

Social and economic benefits:

According to a recent survey conducted by Peking University, Tsinghua University and the University of South Carolina, the Coca-Cola Company and its factories supported more than 410.5 million employment opportunities in China, and directly or indirectly increased the profits and taxes of the central and local tax authorities by 654.38+0.6 billion yuan each year. Through multiplier effect, the economic output value of China will be increased by 30 billion yuan every year. It has established a huge independent supplier and sales network, introduced the latest marketing and management strategies, promoted the development of a large number of related enterprises, and enabled some state-owned enterprises to reform and strengthen competition.

Contribution of Coca-Cola System to Community

Education:

Since 1993, Coca-Cola Company and bottling plant have donated more than US$ 5 million for Project Hope, and established 56 Hope primary schools, 100 library, 30 online learning centers and 56 multimedia classrooms in China.

1999, Coca-Cola China Company and domestic bottling plants donated RMB 8 million to jointly launch the first generation of Coca-Cola scholarship program for rural college students with the China Youth Foundation, which provided 678 college students in mountainous areas and remote areas with opportunities to receive university education. In 2003, Coca-Cola began to provide new scholarships for four years to 547 rural students from 37 universities. At the same time, Coca-Cola will continue to subsidize some first-generation rural college students who graduated to pursue postgraduate degrees.

The Coca-Cola Company and Fudan University in Shanghai jointly set up a business management course to train senior management talents in various factories with the help of university professors and equipment.

In addition to Project Hope, Coca-Cola also provided further assistance to poor college students in 1997 to help them solve the difficulties in paying tuition fees. Beneficiary college students will go to Hope Primary School to impart knowledge and skills.

In 2000, Coca-Cola Company donated 2 million yuan to China Youth Foundation to support the "Green Hope Project for Protecting Mother River". One million trees were planted in the suburbs of Beijing, and six wells were funded to help improve the local drought environment.

In 2000 1 year, Coca-Cola Company initiated the online learning center program, donated 3.5 million yuan to the China Youth Foundation, and established 30 Coca-Cola online learning centers and 56 multimedia classrooms in China, which enabled110,000 students in poverty-stricken areas to enjoy digital education and narrowed the "digital gap" between teenagers in poverty-stricken areas and those in developed areas.

In September, 2002, Coca-Cola donated 140 junior high school hopeful stars in 26 regions of China, so that children in these poor areas can continue their studies.

From June, 5438 to October, 2003, Chen Qiwei, Chairman of Coca-Cola China Co., Ltd., was awarded the "Mother River Award" by the China Municipal Government in recognition of Coca-Cola's contribution to regional environmental protection.

In 2004, Coca-Cola built four more Coca-Cola Hope Primary Schools in Inner Mongolia, Jilin and Hunan.

Exercise:

The Coca-Cola Cup National Youth Championship has promoted many top football players in China and become the most important youth football tournament in China.

Since Coca-Cola Football Training Course was implemented in China from 65438 to 0986, more than 1000 youth football coaches have been trained in ten years, and nearly1000 children have received advanced technical training.

Since 200 1, Coca-Cola has fully sponsored China's national football teams at all levels, including men's and women's national teams, youth teams of all ages and Olympic teams. Coca-Cola has become the designated carbonated beverage of national teams at all levels. For the first time, the echelon construction of the national team has developed in a secure, orderly and scientific way, and is fully training for the 2002 World Cup.

To commemorate the birth of the International Olympic Committee and the Olympic spirit, Coca-Cola China Co., Ltd. and the Chinese Olympic Committee held the 1987 Olympic Day long-distance running in China.

Coca-Cola was elected together with the Chinese Olympic Committee in the Olympic Games and Winter Olympics in 1992, 1994, 1996, 1998, 2000 and 2002.

In 2002, Coca-Cola selected 2 1 youth representatives from all over the country as the flag bearer of the 2002 World Cup, which was also the first time that Coca-Cola defended the national flag of China in the World Cup.

In 2004, Coca-Cola, as one of the main sponsors of the global torch relay for the 2004 Athens Olympic Games, selected 42 torchbearers and 9 runners to participate in the Beijing torch relay on June 9. The unprecedented Olympic torch relay spanned five continents and passed through 33 cities in 27 countries.

In September 2004, Coca-Cola joined hands with NBA to bring the original NBA Carnival to Guangzhou, Shanghai and Beijing, which set off a new round of NBA basketball craze and aroused the unparalleled basketball enthusiasm of China basketball fans.

In September, 2004, Coca-Cola sponsored Formula 1TM, which made its first landing in China, bringing tens of thousands of consumers and fans a unique and cool experience.

The Important Stage of Coca-Cola Company's Business Development in China

1927 set up bottling plants in Shanghai and Tianjin for the first time, 1930 set up another bottling plant in Qingdao.

1948 Shanghai Bottle Factory became the first factory outside the United States with annual sales exceeding 1 10,000 cases.

1979 After the resumption of diplomatic relations between China and the United States, Coca-Cola immediately returned to the China market and became one of the earliest international brands to return to China. The first batch of 28,000 cases of bottled and canned drinks were shipped from Hong Kong to Guangzhou, Shanghai and Beijing for sale.

1980 Coca-Cola China SystemNo. 1 Bottle Factory was built in Beijing.

198 1 year built the second bottle decoration factory in Guangzhou.

1982 the first FIFA/coca-cola football training course was held.

1983 Xiamen bottling plant started construction.

1984 completed with Xiamen factory to launch Sprite and Fanta products.

1985 the first joint venture bottling plant was put into operation in Zhuhai.

1986 Shanghai bottling plant started construction.

The first FIFA/Coca-Cola Football Coach Training Course was held in China, and was taught by senior FIFA lecturer Jalahan. Since then, 10 has trained more than 1000 youth football coaches, benefiting more than1000 youth.

1987 Nanning and Dalian bottling plants put into operation. Coca-Cola Company sponsored the 6th China National Games held in Guangzhou.

1988 the first coca-cola concentrated solution factory was put into production in Shanghai.

1989 Coca-Cola celebrates the anniversary of its return to China 10, and the Nanjing and Hangzhou factories are put into operation.

1990 Tianjin factory put into production. Coca-Cola Company sponsored the Asian Games held in Beijing.

Hainan plant put into operation 199 1.

1992, the first advertisement shot in China, Coca-Cola Moment, was launched.

1993 The Ministry of Light Industry approved the establishment of 10 new factory.

1994, Coca-Cola China announced its sponsorship of Project Hope. So far, 56 hope primary schools, 100 hope stacks and 20 hope online schools have been established.

1995 Wuhan, Xi and Shenyang factories were put into production.

1996 Zhengzhou and Harbin factories put into production.

Donated 65.438 billion yuan to a five-year plan of the Shanghai Municipal Education Commission to support the development of education in Shanghai.

1997 Qingdao factory was put into production, and the first factory producing non-carbonated products was put into production in Dongguan, Guangdong.

1998 Hefei and Taiyuan factories put into production.

1999 On the occasion of the 20th anniversary of Coca-Cola Company's return to China, the new factory in Beijing with an investment of 38 million US dollars was completed and put into operation, and the factory in Chengdu was put into operation.

Coca-Cola China donated 8 million yuan to launch the "First Generation Scholarship for Rural College Students" to help the first generation of college students in remote mountainous areas complete their college studies.

In 2000, the headquarters of Coca-Cola (China) Beverage Co., Ltd. moved from Hongkong to Shanghai. The Kunming factory was put into production in March.

In 200 1 year, Coca-Cola fully sponsored the China team and helped China reach the World Cup finals for the first time in the history of men's soccer. On July 13, the night of Beijing's successful bid for the Olympic Games, Coca-Cola launched a commemorative jar for its successful bid for the Olympic Games.

Coca-Cola Company sponsored the 9th China National Games held in Guangzhou.

In 2002, Changsha factory was put into production in July.

In 2003, China became the fifth largest market of Coca-Cola in the world, and won the woodruff Prize for the Best Market of Coca-Cola System in the world.

In 2004, the foundation stones were laid for Lanzhou, Chongqing, Zhanjiang and Huizhou factories. Jilin factory officially opened. Coca-Cola celebrates the 25th anniversary of its return to China. Coca-Cola Company, as one of the main sponsors, sponsored the Beijing Torch Relay for the 2004 Athens Olympic Games on June 9th, and sent outstanding representatives of China Jackie Chan, Pu Cunxin and Sun Wen to participate in the torch relay in Thessaloniki. Coca-Cola sponsored the first F 1 Shanghai Station and China Open Tennis Tournament held in China.

production line

Coca-Cola Sprite

Vanilla Coca Cola Sprite Ice Mint

Diet Coke Sprite is hot.

Lemon Diet Coca Cola Fanta

Minute Maid Fruit Chengbao Ruide

Eye-catching, heaven and earth mineral water

Ku shui er sen huo pure water

Nestle iced tea iced dew pure water

Quechao coffee chayan workshop

sunlight

1996, Coca-Cola launched the first fruit juice brand "Tiandi" developed for China market. The juice of Tiandi is specially produced for the taste of consumers in China. Tiandi launched tea products and mineral water in 1998 and 1999 respectively.

Tianjin Jinmei Beverage Company, a joint venture factory of Coca-Cola Company in China, cooperated with China National Light Industry Federation at 1990 and successfully produced a variety of high-quality Jinmeile beverages and main ingredients.

1In August, 1997, Coca-Cola Company launched six brands of fruity carbonated drinks, including watermelon, orange, coconut, apple, peach and raisin.

In 200 1 year, purified water brands were listed in China one after another-Shuisenhuo, Lu Bing, sports drink Bao Ruide and fruit juice drink Queer.

In 2002, Nestle iced tea, a lemon-flavored tea beverage, went on the market.

In 2003, Sprite Ice Mint went on the market.

In 2004, it was successfully listed as "Tea Research Workshop" and "Minute Maid Fruit Orange".

In 2005, Coca-Cola with vanilla flavor, Sprite with ginger flavor and Nestle Coffee, a ready-to-drink coffee beverage, were introduced.