Marketing Planning Scheme of Tanabata Event in Shopping Mall 1 1. Purpose of the event
1. Provide an understanding platform for unmarried single men and women.
2. Let married men and women relive the sweetness of love.
3. Effective use of activities, started _ _ brand awareness.
Second, the activity time
Qixi night, that is, the night in August of XX year, 20xx year (19:30~22:30).
Third, the venue.
XX shopping mall
Fourth, the active object.
All men and women
Verb (abbreviation of verb) campaign publicity time
For a week (August XX ~ August XX)
Preparations for intransitive verb activities
1. Looking for two party hosts.
2. Buy silk screen flowers and balloons (heart-shaped, round or not; Purple and pink), ribbons, candles, cardboard (blue and; Pink), transparent adhesive, double-sided adhesive, chocolate, small gifts (lovers' supplies, such as cups)
3. Prepare the required equipment scissors, microphone, stereo,
4. Collect romantic love songs (lettering)
5. Make the activity number plate (heart-shaped) in advance, with blue cardboard for boys and pink cardboard for girls. 6. Leaflets and posters
Seven. Venue layout
1. Make full use of the store's own venue and be romantic and warm.
2. The color of the audience is mainly purple and pink.
3. If space permits, use balloons to form a circular arch at the entrance of the activity.
4. Decorate every corner of the venue with a purple and a pink screen flower as a group.
5. Every desktop needs a candle. 6. according to the site environment, put a certain number of flowers (mainly roses)
Eight. Activity content
1. Staff should distribute number plates to participants and guide them to sit down.
2. The host made an opening speech for this activity.
3. Participants should briefly introduce themselves and give their names. The whole process plan takes 10 minutes.
Step 4 start playing games
A. "Love Behind"
(1) The game needs two people as a group, 1 male 1 female, and the host can call the number at will/team up freely.
(2) Two people transport the balloon back to back from the starting point to the finishing point intact.
(3) Time limit 1 min, the one with the most balloons wins.
(4) Eight groups participate in the game, two groups at a time.
B. The Call of Love
(1) The game needs 4 people as a group, 2 men and 2 women, and the host can call the number at will/pair up freely.
(2) Four people face each other, and two people turn their backs to the audience. According to the words on the card presented by the host, oral expression can be made appropriately, but the words on the card are not allowed, otherwise it will be invalid; And two people facing the audience guess the words of the card according to their hints.
(3) When the time limit is 5 minutes, the one who guesses the most is victory.
(4)5 ~ 6 groups participate in the game, one group at a time.
C.“* * * * creates love "
(1) The game needs two people as a group, 1 male 1 female, and the host can call the number at will/team up freely.
(2) Two people * * * cooperate to make silk mesh flowers.
(3) The time limit is 20 minutes, and the shortest time and exquisite production win.
(4) Participate in the game *** 12 groups, with 4 groups at the same time each time.
5. Speak out your love: After all the activities, you have got to know each other to some extent. If you have the right person, speak out your love here.
Nine. Activity flow
(120XX, August XX, 19: 10) odd-numbered boys (1, 3,5) and even-numbered girls (2,4,6) know each other by themselves.
(2) 19:30, the host made an opening speech for this activity (10 minutes).
(3) 19:40, participants briefly introduce themselves and give their names (15 minutes).
(4) Field A starts at 19: 55 (15 minutes).
(5) Game B starts at 20: 10 (40 minutes).
(6) Game C starts at 20: 50 (60 minutes)
(7)2 1:50(20 minutes).
(8) Say your love at 22:10 (15 minutes).
(9) At 22: 25 (5 minutes), the host announced the end of the activity.
X. Award setting
First prize blue enchantress, a string of three pairs of second prize Dove chocolates, a box of three pairs of third prize couple cups, one pair of three pairs.
XI。 cost budgeting
A bunch of blue enchantress 80X3=240 yuan Dove chocolate box 45XX3= 135 yuan couple cup pair 25XX3=75 yuan silk screen flower, balloon 100 Yuan ribbon, candle, cardboard 20 yuan transparent adhesive, double-sided tape 10 yuan microphone, audio rental fee 300 yuan party host 200 yuan flyer (3,000 pieces) 300 yuan poster (ten pieces)
Marketing planning scheme of Qixi activity in shopping malls II. The activity time is August1April-20.
Activity 1 Romantic Tanabata Meet Xinglong Queqiao Club
On August1April-20, a large-scale magpie bridge was set up at the north gate of XX Mall. The Magpie Bridge is magnificent and runs through the north and south like a galaxy. Hanfu is prepared for customers on the spot, so that you can dress up and board the Magpie Bridge and experience the loyal love of the Cowherd and the Weaver Girl!
During the activity, customers who spend more than 100 yuan in the mall can participate in the following activities with the shopping receipt:
1, posing as Hanfu Cowherd and Weaver Girl on the Queqiao Bridge, taking a group photo for free.
2. Walk hand in hand on the magpie bridge, love for a long time, and have a happy life.
3. Customers who don't shop can also spend 10 yuan taking photos on the Queqiao Bridge as a souvenir.
4. During the activity, the handicraft shop on the second floor will provide customers with paper crane raw materials free of charge. Customers can hang origami cranes with wishes on the Magpie Bridge to pray for love and happiness. (two per person)
Activity 2: Romantic Qixi Begging Competition:
Valentine's Day in China, formerly known as Beggar's Day. Begging is begging, cleverness is ingenuity, and begging for wisdom and happiness from the gods. There are many ways to be clever, such as: testing cleverness with needles, making clever contests for small items, making clever food contests, putting melons and fruits for cleverness, and so on. In order to inherit the classics and interpret the romance, at 7: 07 on the night of Valentine's Day on August 20th, the Qiaqiao Competition on Valentine's Day on Qixi will be deeply staged at the north gate of _ _ Mall! Take you into the ancient and beautiful romantic world!
Competition events: wearing the moon, skillfully cutting paper, skillfully cooking, carrying a daughter-in-law contest, singing love songs on Tanabata, and tacit understanding test.
Competition requirements: couples cooperate with each other to complete the above competitions. According to the scores, the first, second and third prizes of tacit understanding will be awarded in turn, and the mystery lover prizes with different values will be awarded!
Now the competition is in hot registration!
Registration method 1: telephone registration, hotline: XX.
Registration method 2: SMS registration, edit SMS "Romantic Qixi Qiao Qi Tournament"+couple's name to XX.
Registration method 3: on-site registration, location: the main service desk on the first floor of XX Mall.
Activity 3 Valentine's Day, a golden show-20xx Valentine's Day series is newly launched.
XX gold house valentine's day couples counter to send valentine's day gifts.
Romantic Valentine's Day gifts-Couples especially recommend 299-799 yuan/piece of gold rings (happiness ring, oath ring, blessing ring).
Dream Collection Gifts-Couple Pendant
Bless your lover-gold necklace and bracelet
Activity 4 Romantic Tanabata Love in Golden Autumn 100 Couples Costume Matching Competition
From 16-20, customers can randomly choose Xinglong clothing to match with a pair of "rich women" in the clothing, shoes and hats knitting mall, and they will take photos in the mall and choose at the same time. On the evening of Valentine's Day on the 20th, the selected contestants with costume will be rewarded at the North Gate Stage.
Award setting:
First prize diamond lover 1 a prize with a face value of 299 yuan; Six pairs of second prize gold lovers, one for each pair of 99 yuan Prize.
Activities in various shopping malls:
Food Mall: Romantic Tanabata-Valentine's Day in China
Shopping Mall Tanabata Marketing Planning 3 Food Shopping Mall: Romantic Tanabata-Spend Valentine's Day in China.
First, the couple's chocolate conference, jelly conference and red wine conference.
Buy chocolate gift boxes and send roses for Valentine's Day activities on Tanabata, and pack them for free.
On the same day of shopping in the market, 50 yuan and 9.9 yuan can exchange a bag of imported chocolates. Exchange place: food store, imported food store
Famous shopping malls:
1. Tanabata Valentine's Day Gold: The price of thousands of gold jewelry in the Golden House is 235.99 yuan per gram.
Second, Valentine's Day lovers come to meet, and the winning number jewelry has four major contributions:
3. Diamonds for Lovers-Love Will Prosper Forever Jewelry Couples Ring Exhibition
4. Xinglong Jewelry, K Gold and Ring Exhibition:
Five, Xinglong makeup-dress up the perfect lover
Six, Xinglong couple watches witness love every second
Shoes, hats and shopping centers:
1, Valentine's Day romantic gift
XX autumn new shoes are on the market, and over 300 will be sent to fashion couples for towing.
Wonderful life, draw from now on-making painted shoes for couples on the spot (location: main road of shoe city)
2. Wrap "love" on Valentine's Day.
Customers who buy bags in luggage cabinets on Valentine's Day on Tanabata will be given pure leather wallets or belts when their credit cards are full in 200 yuan;
Valentine's Day meets men's "waist needs" and improves women's taste. Buy brand belt full 100 minus 2 1.
Department store:
A thousand miles of marriage is a line: two customers choose one of the red lines at the same time. If the end of the red line is tied to the same doll, it is a prize. 10 yuan won the prize for three times, and sent exquisite gifts. Venue: West Terrace on the second floor
Clothing store:
Tanabata Valentine's Day Romantic Valentine's Day
Autumn clothes are on the market.
Ai zai Qiu Jin wedding service recommended clothes
Knitting mall:
Romantic Tanabata-underwear expression;
1, Manifen, Ivis, Isela 200 minus 40.
2, "ancient and modern" brand, large-scale sale 30- 150 yuan.
3. XX new underwear brand is newly listed.
Appliance store: August 2 nd, Valentine's Day on Qixi, it is highly recommended for couples to use mobile phones.
Marketing Plan 4 of Tanabata Event in Shopping Mall Activity Time: 20xx August 2-August 12.
Theme: It's good to have your love on Tanabata.
Activity stores: Rizhao Store, New Mart Store, Juxian Store, Lanshan Store, Junan Store and Jiaonan Store.
Activity content:
One, "Bless the Dream of Beijing's Motherland" 10,000 signature activities
Second, I love surprise shopping on Tanabata.
On August 2, 20xx, a box of 5 yuan chocolates was given to 77 yuan after one-time shopping, and the single receipt was limited to 1 box, while stocks last.
Third, happy shopping won the gold medal.
20xx During February 2-August 12, 300 yuan (Juxian Store, Junan Store, Jiaonan Store, 200 yuan Store) was filled at one time on the day of the event, and the shopping receipt was used to sign up for the "Happy Shopping Winning Gold Award" appraisal activity to win gold, silver and bronze prizes. Details of the activities are as follows:
(1) Customers who have bought 300 yuan (Juxian Store, Junan Store and Jiaonan Store with 200 yuan) at one time can sign up for the competition. Eligibility is based on the amount of a single receipt, and shopping receipts do not accumulate to participate in activities.
(2) This activity takes the customer's "shopping amount" as the evaluation standard, and establishes a "shopping medal list" to announce the shopping amount information of the top three customers participating in the evaluation activity at any time. When the mall closes that night, the top three customers will win gold, silver and bronze medals respectively in the "Gold Medal" activity that day. The winners will be announced in the "shopping medal list" and notified by phone the next day. Please bring your shopping receipt and ID card with you when you receive the prize.
(3) Gold winners will receive gifts worth 200 yuan, silver winners will receive gifts worth 150 yuan, and bronze winners will receive gifts worth 100 yuan.
I will give you a present when you get married.
20xx newlyweds registered for marriage from August 2nd to August 8th receive 88 yuan wedding gift package with marriage certificate. Limited to 10 seats per day, while stocks last.
Fourth, commodities promote efficiency.
1, holiday gift promotion: chocolate gift box, jelly gift box, jewelry gift box and other centralized display promotion.
2. Sell products such as summer school supplies, books, stationery and schoolbags in limited-time discount.
In summer, some goods such as shoes and clothes will be sold at 50% discount.
4. The first thing to show is the couple's clothes.
Marketing planning scheme of Tanabata activities in shopping malls 5 I. Promotion purpose
Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.
Second, the promotion time
20xx August16-August 20th
Third, publicize the agenda.
20xx August15-August 20th
Fourth, the promotion theme
1. Xiu En 'ai, the price reduction is reasonable.
2. Prepare enough gifts for love to announce the world.
Verb (abbreviation of verb) commodity promotion
"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.
Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.
2. Theme Exhibition: August1June-August 20th.
Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.
Requirements:
A, Valentine's Day theme display, focusing on exquisite ornaments in the store.
B, each shop must pack at least 1 1 set of "jewelry" for theme display.
Six, "deep headdress bouquet"
1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.
2. Make a price list of "affectionate headdress bouquet"
Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.
3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.
Seven. Activity promotion:
1 lover balloon collision
Make 100-20xx balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).
Cost 0. 155 yuan/set.
Step 2 give away your membership card
Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: February10—February 14)
Pay attention to the registration of membership card information.
Eight. publicize
In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, DM delivery, etc.