At present, the situation of domestic decorative painting industry is 1, and the products are seriously over-developed, the product homogeneity is very serious, and plagiarism is serious. Coupled with online homogenization, the price is relatively difficult to do. 2, product innovation is not enough, because most manufacturers rely on plagiarism to survive, there is no innovation and R&D motivation, so innovation is not enough, some big manufacturers have innovation, but they are relatively low-key at home, or only do foreign markets. Because once this kind of innovation is put into China, it will be copied in less than a year, and the domestic price can't be lower. 3. There are too many cheap and low-quality products. Because there are too many small factories, some advertising equipment is also used to make decorative paintings, which leads to low prices. When such products are sold online, you can't directly see the picture quality. And the online price makes the enterprises that regularly produce decorative paintings have no profit space. Therefore, it is difficult for good decorative paintings to have market space in China, and poor decorative paintings are too competitive. 4. Decorative painting is a small product after all, unlike furniture, which can be customized by the whole family, and it is also different from daily consumer goods, and there is no long-term consumption space. In a space too high and too low. If the product has characteristics, selling points and quality assurance, it can still be done. If there is no feature, just copying other people's products, forget it, you can't make money and ruin the market.
From the perspective of a manufacturer specializing in decorative painting, decorative painting is indeed a promising industry in China, but it is also difficult to do. The main points are as follows. 1. Although the real estate economy is developing rapidly and people's quality of life is improving day by day, the demand for decorative paintings is becoming more and more obvious in both urban and rural families. However, people's understanding of painting is not very high. After all, the domestic decorative painting market didn't start so early, and it took time to accept it. 2. Decorative painting is affordable for everyone, but similarly, unless you are a factory direct seller, the profit is really low, except for some famous series (replicas, of course), which mainly depends on the consumer's love for this painting. 3. Since the profit is not high, it is necessary to focus on running volume, so family decoration painting should not be the ultimate goal of the landlord, but should turn its attention to the larger hotel tourism market.