General training how to introduce yourself, but how to impress customers?
Queue up in the store to take orders, whoever stands at the door will take orders, and when customers enter the door (hands are not allowed to touch the door handle! ), after taking the door, "Hello, welcome to XX wedding photography company. I'm VV, the shop consultant of XX wedding photography company. Please sit here.
After arranging the customer to sit down, the store should not sit down first and say "Here is my business card, I'm glad to serve you". At the same time, look directly at the other person, preferably a man, and keep a grin. If you can't laugh, you can imagine that this month's expenses, rent, water and electricity are all here.
"If you have any questions about wedding photography, VV is very willing to answer them for you!" Meanwhile, other outlets should supply tea or coffee.
Objective: To show a five-star service attitude. I am just different from other families!
(2) Sample introduction:
"First of all, let's take a look at this sample book of our company!"
1. Explain its features to customers with three sample books. Don't have too many sample books to avoid visual confusion.
2, explain the contents include:
Album size specification (general order: 16 is generally used for household clothes-18 is the wedding master album-12 is the wedding mother album) makeup cleanliness and makeup name (for example, find a close-up to explain to customers "Look at this latest popular digital crystal transparent makeup in 2007, which is specially designed for cameras. Generally speaking, traditional makeup only requires cleanliness. Nowadays, the digital age requires fresh and natural makeup, and digital especially requires transparent makeup! It feels comfortable to shoot like this! Look! " ) color saturation.
Internal and external composition angles (how to allocate exterior scenes throughout the year? 1There are more snow scenes from February to March, and there are more outdoor scenes from April to 1 1 month. In addition, there are real scenes and 3D scenes. )
Lighting application resolution
Clothing characteristics, variability (subsequent) Art design characteristics (subsequent)
The overall style of the overall photo album (in addition to the theme shooting, there are also special exterior photo albums, self-contained live photo albums, ancient costume albums, as well as European, Barbie, lively and lovely, gentle and mature, charming and wild and other styles. ! )
3. Explain the photo album, ask the customer's satisfaction and preference style, so as to judge the trend of the next photo album. If the customer doesn't like the second album, don't rush to get it. First, tell customers, "Everyone is different, and everyone is suitable for different things. We still have many kinds, but what style do you like? " Take the initiative to ask, get it at once! ! Otherwise, no amount of photo albums can win the trust of customers, which can only prove that you are unprofessional! ! ! )
4. Ask and answer whether the customer has a customer introduction. What's your impression? From this, we can know the customer's wedding date, the scheduled time of taking photos, and understand the customer's feelings and attention to photos, which extends to the price.
5. The more customer interaction, the more you can understand the reasonable price and the real thoughts in your heart.
6. We should fully affirm that customers are sure of the company's shooting, makeup and other skills and styles, and then introduce the price. However, if you have special customers, such as customers who only ask about price but don't value quality, you should first calm your emotions and tell them that you have everything you want, but you must be satisfied with the products, and it makes sense to spend money. Don't worry, as long as you are satisfied with our products, I will definitely apply to the supervisor for a discount.
7. Introduce the price points:
Ask customers where friends usually shoot (the price is reasonable according to the local photo studio). When introducing the price with two sets of sets close to the ideal price in the customer's mind as the priority, the customer's expression is the key, so we should observe the customer's reaction and give timely care and comfort. After the introduction of the two sets, we should immediately give our customers a sincere suggestion to explain the differences and physical needs of the two sets.
At this time, the customer's answer is only two, and there is no point. Outlets should have the courage to be rejected and a calm attitude. As long as the customer doesn't leave his job, he must have the spirit of positive enthusiasm and unyielding, patiently explain the analysis to the customer, and let the customer clearly understand that XX wedding photography is the best choice!
All success lies in silent persistence!