Tanabata activity planning scheme 1
Theme: Romantic Valentine's Day, Warm Roses.
Time: August 20th.
Activity content
Every couple who came to any store in Liansheng Garden Store on August 20th walked into the store hand in hand from the entrance, and the man could get a delicate rose and give it to his beloved lady. Limited to 300 copies.
Atmosphere layout
(1) entrance
At the entrance, a pink balloon is tied to a heart-shaped door, and a man and a woman "two angels of love" distribute roses to couples who come into the store hand in hand from this door.
(2) commodity exhibition area-love corridor
A special area will be set up to display Valentine's Day gifts, such as jewelry, perfume, scarves, chocolates, leather goods and cosmetics. The planning department will make some spray paintings that say "Happy Chinese Valentine's Day", and the stores will be arranged above or around the exhibition area.
Activity rule
(1) Men at the door must wear black suits, black shoes and ties, and have the sign of "angel of love" on their chests, so as to be handsome. Ladies are required to wear a wedding dress with light makeup, which is beautiful and moving.
(2) Couples who walk through the heart-shaped door are required to hold hands before handing out roses, and the "angel of love" who gives out roses can flexibly ask them to kiss. , to enliven the atmosphere.
(3) Roses should be packed in exquisite gift baskets, carried by ladies and distributed by men.
(4) According to the number of roses delivered by each store and the actual passenger flow, choose the corresponding time period for delivery, so as to ensure the delivery throughout the day, and finally do not deliver.
(5) The "angel of love" said to all the couples who walked through the "heart" door: Happy Tanabata!
Departmental cooperation
Planning department
(1) Purchasing and Distribution of Roses
The purchasing department will purchase roses before August 1 1, and arrange special car delivery to all stores on August 20th.
(3) Advertising production
The planning department is responsible for making (including outdoor billboard painting, store publicity painting, angel of love logo) and sending it to all stores before August 18.
(4) Wedding leasing
The planning department rented a wedding dress and sent it to stores with roses on August 20.
(5) Making 5)DM sheets
The planning department will complete the production and send it to the stores before August 20th.
operations departments
(1) Complete the layout of the entrance "heart" door and atmosphere before August 20th.
(2) Before August 17, complete the commodity display layout of the "Love Corridor" pile display area and complete the atmosphere layout.
(3) "Angel of Love" men bring their own suits, and the flower baskets are provided by the branch.
(4) Create the atmosphere of the event site.
(5) All promotional items will arrive at the store before August 18. Please keep them properly.
Supply section
According to the annual schedule, cooperate with the production of DM sheet.
Activity publicity
Door banner
Content: Romantic Tanabata, sending roses warmly.
Outdoor billboard paintings (2)
(1) Content: Activity introduction, activity DM page.
(2) Content: Love Kanban
Subject: Go ahead and say you love me.
Description: Make a beautiful love billboard with many romantic confessions preset on it, and the viewers can send them to their sweethearts in the form of short messages.
Paint the entrance and passage.
Content: The image painting of Tanabata.
The store's broadcast propaganda (with broadcast words) is for reference.
Dear happy lovers:
Hello, guys.
This is the warmest and most romantic Valentine's Day in a year. Let's sing "the moon represents my heart" and carry our love to the end. You like to hold hands with her, watch the blue sky and white clouds, and watch the sunset. I like kissing her flower-like hair; Like every second with her; I prefer her affectionate eyes. With one look, you can understand each other's eternal agreement: you meet in the season of butterfly dancing and flowering, and lock your love in this life with a ring woven with lover grass! Let each rose tell the promise of your love! Happy couples, come and join our activities. As long as you walk hand in hand through the love door of this shopping mall, you can get angel roses presented by the angel of love, which will bring you love and lover for life.
I sincerely wish all lovers in the world are well.
cost budgeting
The production cost of DM is 20__ yuan.
Advertising production fee 500 yuan
Rose purchase fee 800 yuan
Total cost: about 3300 yuan.
Tanabata activity planning scheme 2
First, the theme of the event "Tanabata Looking for Love in Aestheticism"
Second, the enterprise background
It is understood that this silk screen flower industry has just entered the Lishui market, and there is huge room for development as long as it is done well. Silk screen flower has just entered Lishui for a few short years, but it is deeply loved by surrounding consumers. Silk mesh flower has a certain foundation in the market and is currently in the growth stage. At the same time, potted flowers and brooches have great commercial development potential in home accessories stores, photo studios, wedding companies, large conferences, enterprises and institutions.
The silk screen flowers in Mei Wei's shop are exquisite in shape and exquisite in skill, attracting a wide range of consumers to visit and study. Shopkeepers will enthusiastically teach the production process of silk screen flowers, and I believe this kind of communication will attract more consumers to visit.
In view of the demand at this stage, we will increase publicity in advertising, hoping to make consumers love this product more and boost market share. And we will seriously accept the feedback and valuable opinions from consumers, constantly adjust our own shortcomings, and deepen the image promotion of this silk screen flower, so as to establish a long-term and stable position in the target market. Third, the background of the incident
The seventh day of the seventh lunar month, commonly known as "China Valentine's Day", is one of the most romantic festivals in China. Throughout the ages, how many handsome men and beautiful women have wandered around the world with a pure heart and a desire for love, looking for the one they love most?
Yesterday, you may be alone; Yesterday, you were probably looking for someone you love. Yesterday, you may have been sadly intoxicated with the sweetness that has passed away. Today, please speak your sincere monologue bravely; Today, please show yourself bravely.
Here, you may meet, Yue Lao will be a matchmaker and find him/her to accompany you for life! On the occasion of "Chinese Valentine's Day", we will pass on the love classics of the Millennium with our actions and have a romantic night. Fourth, product introduction
The art of flowers makes the world more colorful, and the art of flowers makes life more colorful, warmer and sweeter. Floriculture will knock on the door of your long-forgotten heart at any time. In view of silk printing in Mei Wei shopping malls, we analyzed its characteristics and advantages:
Gorgeous colors, fresh, dignified and elegant shapes, keep for a long time and bloom in all seasons;
The price of silk screen flowers in Mei Wei store is much lower than that of silk screen flowers and artificial flowers in other stores.
There are many categories in the store, and there will be no shortage because of the alternation of seasons;
Flower lovers who are allergic to pollen can enjoy it with peace of mind;
Handicraft lovers get a favorite gift and good enjoyment while relaxing and entertaining;
Sending friends and relatives is a rare personalized gift, which makes me feel a sense of accomplishment in my work; Moreover, the silk screen flower breaks through the limitation of making silk flowers by machine and abandons the strong chemical taste of making crystal flowers. Its materials are also healthy, green and environmentally friendly, so the flowers made are naturally exquisite, elegant and noble. It is precisely because of the incomparable advantages of these other flowers that silk screen flowers have become the best choice for modern people to live a healthy life and an excellent way to enhance their spiritual realm. V. Purpose of the event
1. Aestheticism provides an understanding platform for unmarried single men and women. Aestheticism makes married men and women relive the sweetness of love.
3. Effectively use activities to enhance the brand awareness of Mei Wei Silk Printing.
The activity time of intransitive verbs is on the night of Qixi, that is, at 20 o'clock on August 6th (19:30~22:30).
Seven. Venue: 492 Zhongshan Street
Eight, regardless of gender.
Nine. The publicity time of the event lasts for one week (August 1 to August 6).
X. Preparations for the event
1. Find two party hosts. 2. Buy goods.
Silk mesh flowers, balloons (heart-shaped, round; Purple and pink), ribbons, candles, cardboard (blue and; Pink), transparent adhesive, double-sided adhesive, chocolate, small gifts (lovers' supplies, such as cups) 3. Prepare the necessary equipment.
Scissors, microphone, stereo, 4. Collect romantic love songs (lettering)
5. Make the activity number plate (heart-shaped) in advance, with blue cardboard for boys and pink cardboard for girls. 6. Leaflets and posters
XI。 Venue layout
1. Make full use of the venue of Mei Wei Store, and the venue should be romantic and warm. 2. The colors of the whole room are mainly purple and pink.
3. If space permits, use balloons to form a circular arch at the entrance of the activity.
4. In the meeting place, use a purple and a pink screen flower as a group to decorate every corner of the meeting place. 5. Every desktop needs a candle.
6. According to the site environment, put a certain number of screen flowers (mainly roses).
Twelve. activity
Staff should distribute number plates to participants and guide them to sit down. 2. The host made an opening speech for this activity.
3. Participants should briefly introduce themselves and give their names. The whole process plan takes 10 minutes.
4. Start to enter the game. A. "Back-to-back love"
(1) The game needs two people as a group, 1 male 1 female, and the host can call the number at will/team up freely.
(2) Two people transport the balloon back to back from the starting point to the finishing point intact.
(3) Time limit 1 min, the one with the most balloons wins.
(4) participate in the game ***8 groups, and play B. "Call of Love" in 2 groups at a time.
(1) The game needs 4 people as a group, 2 men and 2 women, and the host can call the number at will/pair up freely.
(2) Four people face each other, and two people turn their backs to the audience, and act according to the words on the card presented by the host, so the oral expression can be delivered appropriately, but the words on the card are not allowed, otherwise it will be invalid; And two people facing the audience guess the words of the card according to their hints.
(3) When the time limit is 5 minutes, the one who guesses the most is victory.
(4) participate in the game ***5~6 groups, each group C. "* * * make love "
(1) The game needs two people as a group, 1 male 1 female, and the host can call the number at will/team up freely.
(2) Two people * * * cooperate to make silk mesh flowers.
(3) The time limit is 20 minutes, and the shortest time and exquisite production win.
(4) Participate in the game *** 12 groups, with 4 groups at the same time each time.
5. Speak out your love: After all the activities, you have got to know each other to some extent. If you have the right person, speak out your love here.
Thirteen. Activity flow
(1) August 6, 2009 09: 10/0
Odd numbers for boys (5) Even numbers for girls (6) Know them by yourself.
(2) 19:30, and the host made an opening speech for this activity (10 minutes).
(3) 19:40, participants briefly introduce themselves. Say your name (15 minutes) (4) 19:55 to start the game A( 15 minutes) (5)20: 10 to start the game B(40 minutes) (6)20:50 to start the game C(60
First prize blue enchantress, a string of three pairs of second prize Dove chocolates, a box of three pairs of third prize couple cups, one pair of three pairs.
Fifteen. Expected effect:
Let more people know about the silk printing industry and know that there is a silk printing flower shop like ours. Let everyone know the meaning of silk screen flower through activities, so as to keep the beauty in life and witness love. Let more people join the ranks of making silk screen flowers.
Build a bridge between unmarried men and women through silk screen flowers, so that married men and women can relive the beauty of love. For the elderly, making silk screen flowers can bring them a happy and fulfilling old age! "This is also one of the ways for children to honor the elderly at home.
Sixteen. cost budgeting
A bunch of blue enchantress 80_3=240 yuan Dove chocolate box 45_3= 135 yuan couple cup pair 25_3=75 yuan silk screen flower, balloon 100 Yuan ribbon, candle, cardboard 20 yuan transparent adhesive, double-sided adhesive tape 10 yuan microphone, audio rental fee 300 yuan party host 200 yuan leaflet (3,000 copies).
The estimated total cost of posters (ten pieces) in 30 yuan is 14 10 yuan.
China Valentine's Day planning case 3
Objective: To make use of the traditional festival of China-Qixi Festival to hold a magpie club with the nature of social welfare, so as to attract more customers to enter and understand _ _.
Time: August 20 to 20.
Partner: _ Radio Station
Activity theme: Meet you and me, because _ _ Qixi Queqiao Club.
Plan content:
Form: blind date registration is a form, fill in the blind date registration form. The staff will register the completed registration form on the blind date registration card made for on-site posting.
Active phase:
The first stage: the registration stage is from August _ to August _.
Interested personnel can register at the reception desk of _ _, Century Taihua Plaza and Xinhe Supermarket.
The second stage: the blind date stage
On August _ _, a large-scale villagers' meeting was held in _ _, and the company staff made a list of applicants.
Person in charge:
I love each other, and I love what I give my lover on Tanabata!
On August _ _, I bought 100 yuan in _ _, and sent a special discount card to _ _ flower shop in Lan Zhi. * * * 65,438+0,000 yuan, you can enjoy the special planning service of delivering flowers to your home for free.
Person in charge:
Love each other, love each other.
Husband and wife love contest, Qixi party, held by _ Square: released in advance through the media, inviting 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.
Invite jewelry and cosmetics manufacturers to increase title sponsorship, as well as 60% discount on event gifts, background editions, performances and jewelry.
China Valentine's Day planning case 4
I. Market analysis
"Valentine's Day in China" is different now;
This is a traditional festival, but now people don't celebrate it, but businesses use it to speculate. Therefore, only "Tanabata" is the appeal, and not many people will participate.
Clever timing _ _ before:
"Chinese Valentine's Day" is just the day before the _ _ meeting. You can use the lights of the _ _ meeting to sell and promote related goods, such as clothes, pants, clothing and other related goods.
Seasonal goods sell well in midsummer;
It's very hot in summer, and summer cool goods, summer replenishment and summer clothes sell well.
The business circle features of our shopping mall:
Except for _ _, they are all industrial areas, with a large foreign population, mainly young people. "Couple" is a topic that can be hyped. Clothes, trousers, clothes and so on are all easy to sell.
Second, the promotion objectives:
Increase the number of tourists.
Spread corporate image.
Third, the promotion time:
August _ _ to August _ _, * * 12 days.
Fourth, the promotion location:
7 stores in _ _, _ _, _ _, _ _, _ _, _ _, _ _, _ _ *.
Verb (abbreviation of verb) promotes the theme:
Love decides Tanabata and welcomes _ _.
You can introduce several kinds of clothes, specially designed for Valentine's Day. They are displayed with the creative collocation of dried flowers and covered with transparent glass cover, which will highlight the classic models from many clothes that make consumers picky, form a romantic and aesthetic effect under the collocation of flowers, and form an irresistible temptation to consumers.
China Valentine's Day planning case 5
Taking "Beautiful Valentine's Day" as the theme, to celebrate the arrival of Valentine's Day, our store launched "Beautiful Valentine's Day" activities.
First, discount promotion
On Valentine's Day, all the goods and products in our store will be 15% off, only for one day. Bring your friends to enjoy the wonderful time together!
Discount is a common promotion method in beauty salons, and it is also the most acceptable method for customers. Because everyone likes cheap and practical things, it is easiest and quickest for consumers to accept discounts as the main activity of beauty salons on Valentine's Day.
Second, card promotion.
"You are the most beautiful in my heart!" Valentine's Day theme in beauty salons, whoever brings a female friend and a lover to our store on Valentine's Day, the man will loudly say "You are the most beautiful in my heart" to the woman and get a 1 Valentine's Day card worth 999 yuan in beauty salons.
Card-type promotion method has been tried and tested in beauty salons. Launching this kind of promotion activity on Valentine's Day not only fits the theme, drives men to pay attention to women's beauty, but also reflects the beauty salons' care for female customers. This method is simple and interesting, and can help beauty salons tap many young female consumers on Valentine's Day.
Third, consumption delivery.
Spend Valentine's Day with you at _ _ Beauty Salon! As for the theme, it is stipulated that anyone who goes to the store to spend all the money in 50 yuan on Valentine's Day will be given a sweet chocolate!
This kind of consumption promotion can effectively stimulate customers' desire for consumption, and it is easy to drive customers to consume. In addition to sending Valentine's Day-related gifts, beauty salons can also make adjustments according to their own conditions. For example, anyone who registers as a member in the store for free on Valentine's Day can enjoy "special" Valentine's Day treatment (such as free facial treatment or a bunch of roses, etc.). ).
Fourth, the Valentine's Day theme contest
With the theme of "Romance", an outdoor kissing contest will be held. If it is stipulated that as long as couples sign up for the kissing contest held by _ _ beauty salon for free on Valentine's Day, the couple who have kissed for the longest time will get the luxury couple package! (The package content can be drawn up according to the actual situation of the beauty salon)
This most direct way of theme promotion can promote people's sense of participation, and it is also very easy to create momentum, which can quickly expand the influence of beauty salons. Maybe beauty salons can also use this activity to tap many shallow customers on Valentine's Day.
Verb (abbreviation of verb) integral promotion
Old customers of beauty salons can get double points when they spend 10 yuan in the store on Valentine's Day, and they can also buy high-end beauty products of 1. Customers who register new members in the store on Valentine's Day can get 50 points ... beauty salons can "send romantic points and gifts!" The integral promotion of the theme can be implemented according to the actual situation of beauty salons.
Beauty salons launched points promotion activities during Valentine's Day, which effectively increased the total consumption of customers. You may wish to set a point limit first, and customers will be given a gift when they reach a point, which will stimulate customers' desire to spend again.