Taking the photo studio as an example, I will introduce the following publicity methods to you: horizontal alliance: the method is to join hands with some well-known and high-tech enterprises, and at the same time, you can get coupons for the photo studio while providing products or services to customers. When customers believe in well-known products or services, they will also have a high degree of trust in the studio, so that the studio can also expand its influence and natural business will come. Of course, you should be able to find a good partner. The second way of publicity is to make a "show" and take orders: photo studios usually choose weekends or holidays to make a dynamic dress show or a static dress show at the entrance of a big shopping mall or the square of a commercial center. Professional models and professional hosts will host the venue, which will infect the hesitant newcomers and impulsively pay the deposit for taking photos in a very warm atmosphere. Making "display" orders is increasingly used for horizontal alliances. Publicity Method 3 Lottery As long as the guests come to the photo studio to take pictures, they will have a chance to win the grand prize. Generally, the studio will prepare some exquisite small gifts to attract newcomers to draw prizes, or add some different styles of package shooting services. Publicity Method 4 Implicit publicity: This is the method adopted by some high-end large-scale photo studios. Generally, they keep a detailed record of the guests who have spent in this photo studio, so they will keep in touch with the old guests through business letters, telephone calls, etc., and give them some benefits or small gifts from time to time, so that they can continuously promote their own photo studio. The biggest advantage of implicit promotion is the concealment of publicity. It is difficult for competitors to know the trend of their own studios, so it is difficult to carry out targeted attack strategies. Moreover, with the continuous expansion of the customer base in the business, hidden promotion plays an increasingly important role. With the development and progress of society, publicity is becoming more and more popular. In today's fierce competition, a good publicity plan is very helpful for the future development of the studio. In a sense, the profit of the studio is planned and publicized.