1, natural environment. Huaihua is located at the junction of Hunan, Hubei and Chongqing provinces, with high terrain, pleasant climate, rich eco-tourism resources and numerous scenic spots, which has tourist attraction in the natural environment. As a holiday resort, the summer resort can attract tourists with the help of local unique climatic conditions and beautiful natural environment.

2. Competition of surrounding scenic spots. Huaihua City has many popular tourist attractions, such as Naxi Scenic Area, Hongjiang Ancient Shopping Mall and Xupu Scenic Area in Huayuan County. In the competitive environment, the summer resort needs to strive to improve the quality of its own scenic spots in order to attract tourists and achieve differentiated competition.