The future is bright, but many times the so-called "precision" and "big data" are just gimmicks; In the field of mobile advertising, accurate delivery is a trend. Companies or groups that can deliver accurately can get better advertising results at a lower cost, which is naturally a bright future! However, the entire mobile advertising industry has gradually stabilized and even shown a downward trend! 13 14 can be said to be the golden age of rapid development of the whole industry. Domestic giants are deployed overseas, and now they are gradually tightening, and the growth rate of the whole industry is more stable! The core of accurate advertising is to find the most matching users, and search is naturally a very important way. A few more words, search advertising, especially search engine advertising, can improve the accuracy of advertising, but it is not as powerful as the legend! For example, Google search ads have a dynamic title insertion function. If someone bids a lot of keywords, whether it's search 2048 or bird, they will download other apps. No wonder people's search engines want to make money.