The advertising slogan of "Jelly Pudding Happy Lang" made Hijiro famous all over the country, which created the unique relationship between the brand and the industry. In a subtle way, Hijiro has become synonymous with jelly pudding. At the same time, it has effectively established industry barriers, and it is difficult for brands to follow up.
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Xizhilang's name comes from the transliteration of "STRONG" in English, taking its powerful meaning. Chinese names are filled with festive, auspicious, joyful, cordial and lively atmosphere; Chinese fonts adopt modern calligraphy style, which is rough, vigorous, elegant and unique, giving people an unforgettable instant visual impact.
The corporate logo graphic is designed and positioned with the initials "S" of "Strong", and it is red and black. Red represents health and enthusiasm; Black symbolizes will and strength. In the contrast of the three eternal colors of red, black and white, the "S" is abstracted into a rhythmic and upward beautiful spatial form, which fully embodies the overall will of Xizhilang enterprise.
The organic combination of logo graphics and Chinese and English standard font shapes forms a modern visual identification system that blends dots, lines and surfaces, which truly conveys the enterprise spirit of "pursuing stronger and better, creating a healthy and happy tomorrow", embodies the business concepts of "love, carefulness, responsibility" and "sincerely satisfying consumers", and properly embodies the nutritional and healthy attributes and functions of products.