In order to ensure the high quality and level of work, it is often necessary to make plans in advance according to specific conditions. A plan is the detailed rules, steps and arrangements for implementing a specific action. So what problems should we pay attention to when making a plan? The following is my supermarket opening plan. Welcome to reading. I hope you will like it.

Supermarket Opening Plan 1 Activity Theme: Five Dragons Dancing at Low Price

Event date (poster period): September 5-September 2, xx1.

Activity content:

● The sea rises, the moon rises, and the horizon is bright * * * At this time, a Mid-Autumn Festival quiz will be held (supermarkets join hands).

Activity time: September 9-1 1.

Activity content: During the activity, riddles and ancient and modern poems are hung in the supermarket, and customers (unlimited number) who shop in the supermarket on that day can participate in the activity. On the same day, the customer went to the exchange office to get a Mid-Autumn Festival gift with a microcomputer receipt, riddles and poems. Everyone is limited to two guesses. The supermarket is limited to guessing 300 times a day until it is finished. Where the customer can guess correctly, the staff will take it back; If the customer doesn't guess correctly, the staff will hang it back in the store.

● Mid-Autumn Festival Awards give you holiday packages every day (supermarkets join hands).

Activity time: September 5-14.

Activities: Customers who have accumulated shopping in 50 yuan on the same day can exchange their shopping receipts for a lottery ticket. 100 yuan, and so on. Lottery is divided into two parts: positive ticket and negative ticket. Customers can tear off the negative coupons and put them into the lottery box. The lottery is held at 5 pm every day. Customers who shop after 5 o'clock can take part in the next day's lucky draw. The lottery time on 14 was changed to 10: 00 am 15. Customers win prizes with shopping receipts and lottery tickets. The exchange is valid until September 16.

Self-checkout and bulk shopping do not participate in this activity.

Daily reward settings:

2 first prizes, reunion gift package, worth 100 yuan.

Second prize 10, the auspicious gift package is worth 50 yuan.

Third prize 100 bonus. A lucky gift package is worth 3 yuan.

Thank you for your kindness on Teacher's Day.

Activity time: September 9 10.

Activity content: During the activity, teachers can get a gift with a shopping receipt and valid documents when they shop in 30 yuan or above that day. Each person is limited to one copy.

● It is better for families to choose affordable bulk purchases-posters designed for bulk shopping.

● This life is destined for xx-xx supermarket wedding promotion month.

Activity time: September 5-September 3 1.

During the activity month, with the xx annual marriage registration certificate, you can enjoy a 15% discount on the accumulated purchase of 1000 yuan. In the form of coupons, the coupons of equivalent value are returned according to the amount of the shopping receipt (above RMB and below RMB). Shopping vouchers can be used to make purchases directly with cash. Shopping receipts that have participated in other activities will no longer participate in class counting.

● Mid-Autumn Festival gives back to card friends

Activity time: September 10, 1 1.

Activity content: shopping with a loyalty card during the activity, and a single ticket will be refunded 100 yuan 100 yuan shopping voucher. Buy more and return more. One-way ticket can only be returned to 50 yuan.

Self-checkout goods and bulk shopping are not involved. (See the mall notice for details)

The right to interpret this activity belongs to xx Supermarket in xx Mall.

Supermarket Opening Plan 2 Competitors: Baihui Supermarket, Huier Supermarket, Li Kelong Supermarket and Xiecheng Supermarket.

Target 1: the opening turnover of consecutive days will reach 10, and the turnover will reach 50,000 yuan/day. That is, the turnover of 10 day is 500,000 yuan.

Goal 2: Through various promotions and public relations activities of supermarkets, attract passengers and expand their popularity, and achieve "supply and marketing supermarkets are the best supermarkets in Pingguo" in the shortest time.

Supermarket slogan: good goods are supplied from all directions and sold at a low price every day-supply and marketing supermarkets.

Preparation before opening

1, contact suppliers, start-up sources, replenishment, goods adjustment and special support for opening-including sponsorship fees, advertisements, product specials, opening banners, advertising materials, precious gifts, communication fees and promoters.

2. Do a good job in advertising TV advertising newsletter-tell customers the opening time in the newsletter.

(It is suggested to design only three editions of the newsletter, and leave one edition for advertising in the supermarket. It is suggested to print 5,000 copies-0.5 yuan/copy, 20xx copies for advertising motorcycles, 2 copies for each car, and the rest will be distributed to various shops and units by salespeople.

3. Please designate a special person to communicate with the taxi and post the supermarket newsletter, provided that it lasts for three to five days, and you can receive a catty of eggs donated by the supermarket on the fourth day of opening.

Specific measures:

Send a notice similar to this: "The supply and marketing supermarket is open, and the supply and marketing supermarket invites Pingguo County to take a taxi to assist in the publicity, and the supermarket opening newsletter is pasted on both sides of the motorcycle. If you keep it for 3-5 days, you can drive to get a catty of fresh eggs when the supply and marketing supermarket opens, and paste a total of 500 copies first. "

Cooperation project between supply and marketing supermarket and Pingguo taxi;

1. Customers who shop all over 30 yuan in Pingguo Supply and Marketing Supermarket can get a motorcycle rental card from Bird for free and take it home.

(Taxi can be taken back to the supermarket with the bus card of supply and marketing supermarket 1 yuan).

2. Some motorcycles can be registered in the supply and marketing supermarkets to help the supermarkets deliver goods-each time 1 yuan).

4. Ask the county leaders to cut the ribbon at the opening ceremony and give a gift card of 100 yuan-30 copies each.

5. Organize the training of all departments, and improve the responsibilities, rights and interests of all departments.

6. Trial operation. . . . . During the trial operation, small cards will be sent every day (to each customer), explaining when to start business and what activities and promotions are available. . . .

Supermarket Opening Plan 3 Supermarket Opening Promotion Plan-Theme

Good life * * * belongs to the same place-ten stores celebrate together, and new gifts are delivered home.

Supermarket Opening Promotion Plan-Time

News time: news 16 days;

Supermarket Opening Promotion Plan-Implementing Stores

Supermarket Opening Promotion Scheme-Activity Content

Benefits of supermarket opening promotion plan 1: When opening a store, you can give gifts if you like.

Every day, the top 200 customers in the supermarket and the top 50 customers in the convenience store can get a souvenir worth 2 yuan at the supermarket front desk with the shopping receipt of the day;

The purchasing department is responsible for preparing opening souvenirs and sending them to the distribution center before July 3, 20xx;

According to the distribution ratio provided by the development department, the distribution center sends it to the customer service department or convenience store manager of each store every night before 10;

The store is responsible for the statistics and distribution of gifts, and the daily statistics of gifts are reported to the operation department;

The operation department is responsible for the implementation and supervision of the overall activities;

The development department is responsible for activity planning, gift matching and activity explanation;

Gift purchase details:

Big shop; 2 yuan * 200 copies per day *4 stores * 10 day = 16000 yuan (8000 copies).

Convenience store: 2 yuan *50 copies per day *6 stores * 10 day = 6,000 yuan (3,000 copies).

Total: 1 1000 copies *2 yuan = 22,000 yuan.

Gift distribution details:

Stores: 20xx copies/total number of stores: 8,000 copies.

Convenience store: 500 copies/store total: 3,000 copies.

Cost budget;

Gift money: 22,000 yuan

Supermarket opening promotion plan R&F II: People with the same fate will be happy all their lives.

If the customer's name is marked with the word "Fu", a "China Telecom+* * Congratulations on Opening" long-distance mobile phone card with the value of 10 yuan will be sent with the shopping receipt (the amount exceeds 16 yuan) and my identity certificate (until the 20xx card is delivered); During the activity, each person and each store will be restricted to one piece;

The store is responsible for the registration and distribution of gifts; Pay attention to the receipt and add the seal of "collecting gifts";

The operation department is responsible for the overall release, registration, implementation and supervision of activities, and is responsible for the summary of activities;

The development department is responsible for ensuring that the card is in place and delivered to the operation department for distribution before July 5;

Shopping malls should do a good job in registering gift cards;

Cost budget:

10 yuan face card *20xx = 20,000 yuan.

Remarks: Provided by China Telecom;

Store distribution ratio:

Big stores: 350 *4 stores = 1400.

Convenience store: 100 *6 stores =600.

Total: 20xx sheets;

R&F III: Shopping for evening papers has been popular for a long time.

If the amount of shopping in each store is over 66 yuan, a copy of 20xx quarterly * * evening paper (worth 34.50 yuan) will be presented with the shopping receipt of the day, and a copy of 20xx semi-annual * * evening paper (worth 69 yuan) will be presented with the shopping receipt of the day; For those who spend more than 166 yuan in each store, a 20xx annual * * evening paper will be presented with a shopping receipt (value 138 yuan);

The development department is responsible for the training of newspaper delivery process and the cooperation of newspaper subscription; Responsible for media publicity and activity explanation;

The operation department is responsible for the specific implementation and supervision of activities, and carries out summary and analysis;

Supermarket Opening Promotion Plan Benefit 4: Hundreds of low-priced products bring out Frye's heart.

Chain stores have more than 100 kinds of half-price goods and hundreds of low-price goods for customers to choose from;

It is not enough for supermarkets to have only low-priced goods.

Chain supermarkets sincerely promise: all goods with quality problems will be returned, and dissatisfied goods can be sold again for return;

Newsletters of Purchasing Department to promote commodities;

The store is responsible for the specific sales and publicity of express goods;

The development department is responsible for the production of newsletters and the promotion of commodity newspapers.

Supermarket Opening Plan IV [Objective] To create an opening atmosphere, gather the opening crowd and publicize the new concept of "one-stop" shopping in # # supermarket.

[Theme] Good Life From # | Everyday Fair Price Sincerely Serving Family Shopping One-stop | Family Shopping One-stop Everyday Fair Price Good Life

[Time] 65438+1October1-65438+1October 3 1

[content]

1. manufacturer's activities: supplier's promotion arrangement: (the specific content has not yet been determined) such as:

1, Nestle's experience in free goods.

Activity time: 65438+1October 1-2.

Activity content:

Specific arrangement: the manufacturer is responsible for the assistance of the purchasing department and the marketing department.

Venue: 4* 1 m2

2. Danzi's off-site large-scale promotion

Activity time: 65438+12-4 October.

Activity content: Off-site lottery

Specific arrangement: the manufacturer is responsible for the assistance of the purchasing department and the marketing department.

Location:

3. The promotion of Bao Si in different places

Activity time: 65438+1October 4 -6.

Activity arrangement:

Relevant support: the manufacturer is responsible for the assistance of the purchasing department and the marketing department.

Location:

Second, Mei Jie's own promotion arrangements:

(1) DM special promotion-16300 yuan (income 7500 yuan)

1, launched a series of limited buying activities of well-known brands, sensitive goods and ultra-low prices;

Introduce a special offer of about 120 SKU. -The purchasing department is in charge.

Trial operation phase I

Crazy rush to buy goods: 4 per day, 4 * 5 = 20(SKU)- negative gross profit (post 10000 yuan).

Special offer: 50(SKU)- zero gross profit (50 yuan = 2500 yuan).

Brand goods: 50(SKU)- charged goods (charged 100 yuan = 5,000 yuan)

65438+ will be provided by the purchasing department before February 23rd-

65438+Product photos on February 24th-

65438+February 25th DM typesetting-

65438+Print follow-up on February 27th-

On February 29th, 65438+DM distributed-

2.DM distribution implementation plan-Marketing Department (distribution by mail advertisement)

Print run: 15000 copies: 0.34* 15000=5 100 yuan.

Postal delivery fee: 0.05* 15000=750 yuan.

Design fee: 400 yuan

Business registration fee: 50 yuan.

(2) Publicity Plan-# # Follow-up -7 180 yuan (income 3000 yuan)

1, broadcast media: Taining TV once;

Release date: 65438+February 65438+August-28th.

Content: Opening promotion advertisement, ultra-low price restricted goods (20SKU)

Soft advertisement and # supermarket advertisement 1000 yuan

# # Daily reporter 200 yuan

2. Banner:

Banners along the street: 50 60 * 50 = 3,000 yuan (including industrial and commercial registration fee)

The content is as follows:

Supplier: China Avon Cosmetics Co., Ltd. He # # Supermarket opens!

40 suppliers, each 100 yuan, 40 *100 = 4,000 yuan.

Related units: Taining County Industrial and Commercial Bureau He # # supermarket opened!

3.65438 balloons +00000 balloons-3 days before opening (the operator sent two employees to inflate).

0.15 *10000 =1500 yuan.

4. Self-adhesive advertisements on cars

Specification: 0.4 * 0.2 = 0.08 m2/ piece

Content: Please keep the carriage clean.

# # Supermarket 7833333

Family shopping, one-stop daily life, fair price and good life.

Quantity: 100 *0.08 m2 * 50 yuan = 400 yuan per m2.

5, unit building adhesive advertising

Specification: 0.12 * 0.18 = 0.0216m2.

Content: # # Supermarket Opening

Cost: 0.02 16m2 *500 *50 yuan per square meter = 540 yuan.

6. Ink-jet advertising on motorcycles:

Specification: 0.3 * 0.2 = 0.06m2

Content: # # Supermarket Opening

Cost: 0.06 m2 *300 PCs * 30 yuan = 540 yuan per square meter.

(III) Activity content-34,803.2 yuan

Opening ceremony:

(1) ribbon-cutting ceremony

Ribbon 1-(30 yuan)

3 scissors -( 100 yuan)

Guest Register -( 100 Yuan)

Sound system—

Balloon Gate -(300 yuan)

Stage—

Stage Ink Painting ――600 yuan

6 hostesses-(cheongsam rental fee 100 yuan)

Loss prevention section on the second floor

Protect-

Photography and news reporting—

XXX is the master of ceremonies.

Participants: Chairman, General Manager, Deputy General Manager, employee representatives, county citizens' representatives, and consumer representatives-Chen Qiuping is in charge. (On February 20th, 20xx 65438+ discussed, and the number and list of VIPs at the opening ceremony were confirmed on February 25th.).

Subtotal cost: 1230 yuan

(2) Guest speeches

Taining county party secretary or county magistrate

(3) General Manager's Speech

Content:

Leaders, distinguished guests and friends,

Welcome to # # supermarket!

With the care of leaders at all levels, # # Supermarket finally met the people of Taining County. Thank you very much for your concern and support from Taining County Party Committee, county government, leaders at all levels, people and friends in the county!

From the Mei Jie shopping mall established by 1998 to the Mei Jie supermarket in 20xx, and then to the # # supermarket opened today, it is inseparable from the love and support of friends. I would like to express my sincere thanks to you and hope to continue to get your support.

# # Supermarket will adhere to the business philosophy of "everyday parity, saving money for you" and the quality policy of "sincere service, pursuit of perfection", and wholeheartedly provide high-quality, efficient, convenient and fast service for the people of Taining. Here, you can experience a brand-new shopping experience brought by "one-stop" shopping.

Thank you again for coming. I wish you good health and all the best!

I wish you all a happy shopping! Thank you!

(4) Speech by Chairman Su

(5) Activity flow chart

At 7: 00, the stage is completed (Lin Yi), and tables, chairs, banners and tea are set outside the store (Zheng Liling).

At 8: 00, mark the scope of the opening ceremony (Lin Yi)

At 8: 30, the protection of the loss prevention personnel on the second floor is in place (Lin Yi, please cooperate with the armed police or the fire department for early support)

8: 45 sound in place (Lin Yi)

At 8: 58, the music began to play, the ribbons were in place, the etiquette lady was in place, and all the staff lined up outside the store.

When the leader arrives, arrange to sit down and rest (Chen Huaiyi)

At 9: 08, the chairman is invited to speak, and all the guests and the general manager are invited to speak.

9: 18 ribbon-cutting ceremony begins.

At 9: 25, the business was announced and the employees took their positions.

At 9: 30, arrange for VIPs to visit the site.

10: 00 Let some customers go shopping to prevent losses.

Play it every 10 minute, and turn it off after 5 minutes.

This lasted until about 1 1: 40 before it was completely released.

10: 10 All entrances and exits are open (including standby exits).

The entrance is guarded.

There should be people on both sides of the exit, one is to check whether there are unpaid goods, and the other is to guide customers into the store from the entrance.

Note: there should be special guides at the entrance and exit.

2. Lucky draw-18873.2 yuan

Time: 65438+1October 1-3.

Content:

Where to shop # # The supermarket is full

30-59 yuan, smoke one.

60-89 yuan, two.

Take three tickets above 90 yuan.

Note: You can take up to three shopping receipts.

Prizes:

First prize: one motorcycle -5000 yuan (limited 1 set)

Second prize: 105 liter refrigerator-1200 * 2 = 2,400 yuan (limited to 2 sets).

Third prize: one PHS -300 * 8 = 2400 yuan (limited to 8 PHS)

Fourth prize: one tile-100 * 20 = 20xx yuan (limited to 20 people)

Fifth prize: 2.5 liters of Jinlong fish oil per barrel -20 * 100 = 20xx yuan (limited to 100 people)

Sixth prize: a roll of paper -8 * 200 = 1600 yuan (limited to 200 people)

Seventh prize: Luo Jin ham bag -3 * 300 = 1000 yuan (limited to 300 people)

Eighth prize: a bag of shampoo -0.2 * 9396 = 1873.8 yuan (limited to 9396 people).

Total: 18273.2 yuan

Notarial fee: 600 yuan (3 days)

3. Mei Jie Lucky Turntable Activity-14700 yuan

Time: 65438+1October 4 -3 1

Content:

Where to shop # # The supermarket is full

30-59 yuan turn once.

60-89 yuan turns twice.

90 yuan, turn three times above.

Note: A shopping receipt can be transferred up to three times.

Awards:

First prize: 1 bicycle (daily limit 1 bicycle)-150 * 28 = 4200 yuan.

Second prize: 1 bottle of beer (daily limit 100 bottles)-1.5 * 100 * 28 = 4200 yuan.

Third prize: a bag of shampoo (unlimited) -0.2 * 1000 * 28 = 5600 yuan (or a gift from the manufacturer)

Total:14,000 yuan

Remarks: Take mobile gifts as prizes, put these prizes in five different cartons according to the value, and then stick different prizes on the outside of the cartons. After customers shake them to the prize area, they will take out their favorite prizes from the corresponding prize boxes.

Props:

A turntable -(700 yuan)

Related support:

Gift support-

Attachment: Rules of Lucky Wheel Game

After shopping in 30 yuan (including 1 18 yuan), you can participate in the lucky roulette activities with each cashier receipt on that day.

No matter what the goods are, each cashier receipt can only be transferred for up to three times.

Only when the staff allows the customer to turn the turntable can the customer turn.

Dial hands refer to the awards clearly stated in this area.

The dial pointer refers to the one that is sewn in the two areas, and the award is subject to the adjacent graded award.

After the customer fills in the relevant award-winning materials, the prize will be cashed on the spot.

If you are not sure, please consult the field staff.

The number of prizes is limited while stocks last.

The final interpretation right of this activity belongs to # # Supermarket.

[case study]

Effect:

1, the expected person repeatedly pulled down the entrance door, and the whole store was overcrowded.

2. The cost of prizes was saved, especially the motorcycle trailer of the first prize was sponsored by Jiaxing Automobile, and the huge painting on the wall 150 square meter was also sponsored by Jiaxing Automobile.

3. Invite the county magistrate and department heads to cut the ribbon and maintain good relations with relevant government departments.

4. People are rushing to buy. At 2 o'clock in the morning, people lined up to buy special goods.

Insufficient:

Because the cash register is not enough and the cashier's training is not in place, many customers complain that the cash register speed is too slow. After a few days of opening, the turnover was affected.