Accor Group is an international hotel group, and its hotels are distributed in 140 countries in the form of ownership or management, ranking third in the world. Novotel brand is distributed in major cities and tourist attractions, providing accommodation and services that meet international standards for business individuals, business groups and holiday guests, so that guests can fully experience the value for money.

Novotel brands include seaside resorts and leisure golf courses. The vast sports space, entertainment facilities, selected food and well-equipped children's activity center make these hotels ideal places for couples, families and tour groups to choose their holidays. Novotel is the first European brand to enter the Asia-Pacific region. The first hotel opened in Singapore on 1982, and continued to develop, becoming popular in Thailand, South Korea and China.

Positioning of Novotel Hotel

Novotel Hotel must meet three criteria when choosing the location of its stores: convenient transportation, time saving and punctuality. In this way, it has created an international network that is synchronized with the world for business and holiday travelers. Novotel brand reflects the leading trend of life and society, and will make unremitting contributions to this revolution.

Novotel brand was originally positioned as a business hotel, but many leisure resorts such as the French Riviera, the Caribbean and even more places in the Asia-Pacific region have joined in, including Bali, Phuket, Cairns and the Sunshine Coast of Queensland. Novotel brand continues to expand in the Asia-Pacific region, opening new hotels in Indonesia, Thailand, China, South Korea, Malaysia, New Zealand and Indian countries.

Reference to the above content: Baidu Encyclopedia-Novotel