Russian military strength is so strong, how many Russian-made cars have you seen? People who know cars may know LADA and Volga, but friends who don't know cars are more question marks?
In fact, as early as 1970s and 1980s, Russia also produced many awesome models, such as Volga, LADA, Moscow brand cars, etc. Among them, Volga was once regarded as an official car by many socialist countries in the former Soviet Union, and its political status was self-evident. At that time, Volga cars were praised as "the pride of Soviet automobile industry" and "advanced socialist cars", which were exported to 75 countries and widely recognized by all countries in the world. Rada was born in 1966, copied from Italian fiat 124 (parameter | picture), and 1970 went offline in April. After 14, the production and sales volume reached140,000, becoming the national car of the former Soviet Union.
Since 1990s, Volkswagen, Toyota, etc. Production and sales began in Russia, but the products of Russian local car companies could not keep up, and the competition was too great. Volga 20 12 stopped production. As a government-protected enterprise, LADA has been supported by Russians, but its sales volume has also dropped significantly. Generally speaking, the decline of Russian car companies can be attributed to the following reasons.
Pay too much attention to military affairs and ignore the development of automobiles.
From World War I to World War II, the belligerents experienced numerous wars, large and small, especially in the period of the former Soviet Union when the planned economy was dominant. Almost all the government's policies are inclined to military enterprises, which has also laid a strong military force in Russia. As a civilian direction, cars are spent on building aircraft and cannons regardless of the government, so the car technology is relatively backward and the cars made are relatively rough. Rada is an example.
Domestic demand is too small and purchasing power is insufficient.
Russia has a vast territory and rich resources, ranking first in the world, but its population is only over 100 million. The annual sales volume of automobiles is about 6.5438+0.75 million, which is not small internationally, but it is still pitiful compared with the domestic annual sales volume of 30 million. After World War II, the economy was depressed, people's spending power was limited, and no one bought a car, which was also a big reason.
Excessive competition
As mentioned above, after the 1990s, Volkswagen, General Motors, Toyota, etc. Joint production began in Russia, and domestic consumption was limited. These joint venture models are superior in brand and product strength. However, Russian local cars also lag far behind many developed countries and even China in manufacturing technology, production technology, design planning, enterprise management and organization and operation.
The high-end car market was occupied by German Mercedes-Benz BMW Audi, and the low-end car market was occupied by Japanese and Korean. Chery, Geely, Lifan and other China legions are also deeply cultivating this market. As a result, Volga, which focuses on high-end, has declined, while LADA, which is in the middle and low end, can only struggle, but it can't stop the downward trend. Domestic sales can't move, and no one buys exports, which is a vicious circle.
Che Shu concluded
Military strength and automobile technology are two different things. We can't confuse military industry with automobiles, because they are both mechanical. These are the reasons for the rise and fall of Russian cars. ?