brief introduction
Brand name: TOYOTA Motor English name: Toyota
Year of establishment: 1933 Founder: Akio Toyoda.
Industry: Japanese company: Toyota Motor Group
Brand logo: three similar oval brand definitions: symbolizing Toyota's confidence and ambition based on the future.
Toyota Motor Corporation (Toyota Motor Corporation; Toyota, founded by Akio Toyoda, is an automobile manufacturing company headquartered in Toyota City, Aichi Prefecture, Japan and bunkyo-ku, Tokyo, and belongs to Mitsui industrial chaebol in Japan. Toyota is one of the top ten automobile industry companies in the world and the largest automobile company in Japan. Established in 1933. Since 2008, Toyota Motor Corporation has gradually replaced General Motors as the world's first automobile manufacturer. Its brands mainly include Lexus, Toyota and other series of high, medium and low-end models. Toyota Motor Corporation 1895, Toyoda Shoichiro was born in Japan and graduated from Imperial University of Tokyo with a major in mechanical engineering. At the end of 1929, Toyoda Shoichiro personally inspected the automobile industry in Europe and America. 1933 "Toyota automatic loom factory" established the automobile department. The early Toyota, Crown, Guangguan and Corolla were famous for a while, and the recent Cresida and Lexus luxury cars were also famous. Toyota's three oval logos have been used since 1990. The big ellipse in the logo represents the earth, and the two ellipses in the middle are vertically combined into a T-shape, representing Toyota. It symbolizes Toyota's confidence and ambition in the future.
Get involved in the industry
Toyota's products cover automobiles, steel, machine tools, pesticides, electronics, textile machinery, fiber fabrics, household necessities, chemicals, chemicals, construction machinery and construction industries. 193, the total sales reached 85.283 billion dollars, ranking fifth among global industrial companies. In 200 1 year, the automobile output was 4.45 million vehicles, accounting for 9.4% of the world automobile market. At present, Toyota is the third largest automobile company in the world and occupies an important position in the world automobile production industry.
Fangzheng automobile Jingling
1895, Toyoda Shoichiro, the founder of Toyota Motor Corporation, was born in Japan and graduated from Imperial University of Tokyo with a major in mechanical engineering. At the end of 1929, Toyoda Shoichiro personally inspected the automobile industry in Europe and America. 1933 "Toyota automatic loom factory" established the automobile department. Akio Toyoda's classmate Ichiro Kumabe bought him a German DKW front-wheel drive car from Germany. After two years of disassembly research, he finally built a GI car in August of 1935. This car has two strokes and two cylinders, a wooden body and a leather roof.
1937, Toyota motor corporation was established with an initial capital of120,000 yen and more than 300 employees. From the end of 1936 to the beginning of 1937, the sales of Toyota domestic trucks have been sluggish due to poor quality. After Japan launched the war of aggression against China, the army purchased a large number of trucks, and all Toyota's stock cars were sold out, and Toyota made a lot of money. 1950 In April, Toyota Motor Sales Company was established. 1In June, 950, when the Korean War broke out, the US military placed a huge order of $4.6 billion. Toyota is developing rapidly. 1952 On March 27th, Toyoda Shoichiro died of cerebral hemorrhage. 1974, Toyota and Hino, Daihatsu and other 16 companies formed the Toyota Group, and at the same time formed a cooperation network with more than 280 small and medium-sized enterprises. 1in July, 1982, Toyota Motor Corporation and Toyota Motor Sales Company merged again and officially changed its name to Toyota Motor Corporation.
Basic idea
Abide by the spirit of laws and regulations at home and abroad, strive to become corporate citizens trusted by the international community through open and fair corporate activities, abide by the cultures and customs of various countries and regions, and make contributions to local economic construction and social development through corporate activities rooted in local society. With the mission of providing safe products beneficial to environmental protection, we will make unremitting efforts to create a better and more comfortable living environment and a richer society through all enterprise activities. Constantly develop and research the most advanced science and technology in various fields, and provide attractive products and services to meet the needs of global customers. On the basis of mutual trust and shared responsibility between employers and employees, we will create a corporate culture that can maximize individual creativity and team strength. Strive to achieve coordinated development with society through global innovation management. On the basis of open business relationship, we are committed to mutual learning and innovation, and realize the good relationship of * * * * * survival and long-term stable development. 1992 65438+ 10, Toyota formulated the "Toyota basic concept" based on the understanding that "it is precisely because the enterprise is in an extraordinary period of great changes in the external environment that it should be more aware of the importance of adhering to the concept and determining the goal of progress". (Revised in April 1997)
Toyota's three oval logos have been used since 1990. The big ellipse in the logo represents the earth, and the two ellipses in the middle are vertically combined into a T-shape, representing Toyota. It symbolizes Toyota's confidence and ambition based on the future, as well as Toyota's customer-based guarantee. It symbolizes that the hearts of users and automakers are interlinked and have mutual trust, and it also symbolizes Toyota's superb technology and innovation potential.
In the early days, Toyota mainly made textile machinery, and its founder, Yoshiichiro Toyoda, set up the automobile department in the textile machinery factory on 1933, thus starting the automobile manufacturing history of Toyota Motor Corporation. 1935, Toyota AI automobile was successfully trial-produced, and the automobile industry company was formally established the following year. However, the company developed slowly throughout the thirties and forties, and it was not until after World War II that Toyota Motor Corporation accelerated its development. By introducing European and American technologies and under the guidance of American automobile technical experts and management experts, they quickly mastered advanced automobile production and management technologies, and created a famous Toyota production management model according to the characteristics of the Japanese nation, and constantly improved it, greatly improving the production efficiency of the factory, and flooded into the North American market at the end of the 1960s. 1972, the company produced a total of100000 vehicles. The 1970s was the golden age for the rapid development of Toyota Motor Corporation. It took only four years from the expiration of 1972 to 1976, and the company produced 100000 vehicles with an annual output of over 2 million vehicles. In the 1980s, the production and sales of Toyota Motor Corporation continued to soar. By the early 1990s, the annual output of automobiles had exceeded 4 million, approaching 5 million, beating Ford Motor Company and ranking second in the world. The sixties and seventies of the 20th century was a period of self-growth in Japan, and after the eighties, it began an international strategy of going global in an all-round way. It has successively established wholly-owned or joint ventures in the United States, Britain and Southeast Asia, and jointly established an automobile R&D center in the local area to implement the internationalization strategy of local R&D, design and production.
Chronicle of events
1867 Akio Toyoda was born 1924 Akio Toyoda invented "automatic shuttle changing Toyota automatic loom (G type)" 1929, and transferred the patent of automatic loom to British company 1930. Akio Toyoda began to develop a small gasoline engine 1933, and set up an automobile department in Toyota Automatic Loom Factory 65438. 1936 Toyota AA sedan came out. 1937 "Toyota motor industry co., ltd" was established with an initial capital of120,000 yen and more than 300 employees. From the end of 1936 to the beginning of 1937, the sales of Toyota domestic trucks have been sluggish due to poor quality. After Japan launched the war of aggression against China, the army purchased a large number of trucks, and all Toyota's stock cars were sold out, and Toyota made a lot of money. 1938 the parent factory (now the head office factory) was completed and put into production. 1950 Toyota motor sales company was established due to business crisis (labor disputes, layoffs). 1June 1950, when the Korean War broke out, the US military placed a huge order of 4.6 billion US dollars, and Toyota developed rapidly. 195 1 began to implement the system of "use your head and put forward a plan". 1952 On March 27th, Toyoda Shoichiro died of cerebral hemorrhage. 1957 exported Toyota cars to the United States for the first time, and established Toyota Motor Sales Company in the United States, which was completed and put into production. 1962 signed the labor declaration, 1965 won the Deming Prize, 1966COROLLA sedan came out, and started business cooperation with Hino Automobile Industry Company.1966 Toyota invites Japanese automobile industry delegation to visit China 1974. Toyota, Hino, Daihatsu and other 16 enterprises formed the Toyota Group, and at the same time formed a cooperation network with more than 280 small and medium-sized enterprises. 1975 participated in housing construction 1982 Toyota Motor Corporation merged with Toyota Motor Sales Company to form a joint venture company between Toyota Motor Corporation 1984 and American General Motors Corporation. NUMMI was built and put into production in the United States. 1988 TMMK, a wholly-owned manufacturer located in Kentucky, USA, was completed and put into production. The cumulative output reached 1, and 5 million units of tmuk (1992) were completed and put into production; 1997 Prius (hybrid vehicle) was put into production and listed; 65,438+0998 TMMI, a wholly-owned manufacturer in Indiana, USA, and TMMWV, a wholly-owned manufacturer in West Virginia, were built and put into operation in new york and London stock markets respectively. The cumulative domestic automobile production of listed Japanese companies reached 6,543.8+billion, and the Indian manufacturer TKM was completed and put into production. In 2000, China Sichuan Toyota Motor Co., Ltd. was completed and put into operation. French-owned manufacturers Kauste and Wang Ba 200 1 TMMF were completed and put into production. 2002F 1 entered the war and reached a comprehensive cooperation agreement with China faw group corporation. China Tianjin Toyota Motor Co., Ltd. (now Tianjin FAW Toyota Motor Co., Ltd.). VIOS VIOS was completed and put into production in 2002 10, and was sold as the first domestic model of Toyota Motor Corporation in China in 2004. China Guangzhou Toyota Motor Co., Ltd was established. In 2005, Lexus brand opened its first dealership in China. The brand-new Crown car realized the AZ engine of Guangzhou Toyota Engine Co., Ltd. made in China and exported first. Prius is a hybrid vehicle produced and sold in China, which was rolled off the assembly line in 2006. Camry manufactured by Guangzhou Toyota Motor Co., Ltd. Camry is off the assembly line. Lexus brands ES350, IS300 and LS460 landed in China. In 2006, Corolla of Tianjin Toyota rolled off the assembly line on February 28th, 2008. FAW Toyota officially announced the listing of the new VIOS VIOS in Zhuhai. On June 26th, 2008, GAC Toyota yaris was listed in China. On May 25th, 2009, Highlander produced by GAC Toyota officially rolled off the assembly line.
[Edit this paragraph] Toyota history
Ichiro Toyoda (1894-1952): the founder of Toyota Motor Corporation and the pioneer of Japanese automobile industry. He founded Toyota Motor Corporation and realized his father's last wish: to produce cars made in Japan.
Before producing cars,
Toyoda Shoichiro was born in 1895. His father Akio Toyoda is both a famous textile king and a famous "inventor" in Japan. In fact, the history of Toyota can be traced back to 1896. That year, 29-year-old Akio Toyoda invented the Toyota-style steam loom. The loom he invented is not only the first automatic loom in Japan that does not rely on manpower, but also different from previous looms, which can be looked after by a car stopper at the same time, greatly improving productivity. Even the number one textile machinery manufacturer in the world at that time? The British company Prade also sent a request to Toyota Satoshi to transfer the patent right. Finally, in 1929 (the fourth year of Showa), Satoshi transferred the right to use this patent at the price of 654.38+ten thousand pounds (then 1 ten thousand yen).
Enter the automotive field
1930, Akio Toyoda died at the age of 63. He left the children a thriving cotton mill with nearly 10,000 employees. Akio Toyoda's eldest son, Akio Toyoda, is full of interest in the world outside Japan. Kiichiro has visited Europe and America. He was deeply shocked by the vigorous industrial revolution in Europe and America, and the car made his blood boil. He thinks that cars will be an important means of transportation in the future. When Akio Toyoda began to develop cars, General Motors and Ford Motor Company in the United States had already become world-famous big companies. In terms of mass production technology and market operation, the strength of the two companies is enough to make all other automobile manufacturers in the world fall behind, and they have opened their own automobile assembly plants to Japan. However, Akio Toyoda did not pay much attention to the actions of the two major American auto giants. He devoted himself wholeheartedly to establishing a domestic automobile industry based on mass production. In Toyota Automatic Loom Factory, a brand-new department-Automobile Department was born. 1937 (Showa12) On August 28th, the Ministry of Automobile announced its independence from Toyota Automatic Loom Factory. As a new company with a capital of12 million yen, "Toyota Automatic Vehicle Industry Co., Ltd." has embarked on its own brand-new course. The newly completed factory began to put into production aa vehicles, with an initial monthly output of only 65,438+050 vehicles. A year later, Toyoda Shoichiro, who has firm confidence in Japanese automobile industry, decided to invest 45 million yen to establish a production system with a monthly output of 2,000 vehicles, which is almost four times the company's capital. Japan is a country with poor natural resources, so Akio Toyoda thinks that developing reliable and durable cars with high fuel consumption is a crucial issue for Japanese automobile industry. 1939, the company set up a battery research institute and began to develop electric vehicles. 1940, Toyota produced about l5000 cars, 98% of which were vans. At that time, it introduced a brand-new compact car with a 4-cylinder 2.2-liter 48-horsepower engine, which was closer to Sweden's rich pv60 in appearance. Although Toyota doesn't have much experience in cars. But it sticks to a creed: imitation is simpler than creation, and it would be better if it can be improved while imitating. Ichiro and his father's philosophy come down in one continuous line. He knows that the first thing to do is to produce safe, solid, economical and traditional cars, not innovative products. So for a long time, all Toyota cars have such characteristics.
Be ravaged by war
194 1 In February, the Pacific War broke out. By the end of World War II in August, 1945, Japan's industrial production facilities were almost destroyed, and Toyota's factory was also seriously damaged in the war. In the first few years after the war, Japan's economy was in chaos, and all employees of the company were deeply worried about the development prospect of Japan's automobile industry, which was already quite backward. In order to rebuild the automobile industry into a pillar industry of economic development in peacetime, Toyota decided to set up a new small car factory on the basis of the original truck mass production system in September 1945 (Showa 20th year). This decision was made mainly because American automakers do not produce small cars, hoping to avoid direct competition with American automakers. 1947 65438+ 10, the prototype of the first small car was finally successfully trial-produced. According to the principle of fluid mechanics, this prototype adopts streamlined body and spine frame structure, and four wheels are independently suspended to form a brand-new body mechanism, with a top speed of 87 kilometers per hour. It took two years after the prototype was born, and by 1949, Toyota's career was finally on the track of stable development.
Enter a period of development and growth
1962, Toyota began to March into Europe. This year, Toyota's output exceeded the million mark for the first time. 1965 the opening of Shen Ming expressway (Nagoya to Kobe) has opened the prelude to the Japanese expressway traffic era. Japan's automobile industry, which experienced the blank years after the war, can be said to be the least internationally competitive field among all Japanese industrial industries at that time. However, Toyota foresees that large-scale liberalization of international trade and capital will soon sweep across Japan. In order to meet the arrival of the new era, Toyota has stepped up the development of new cars with higher performance, and at the same time made great efforts to enhance production capacity and improve quality. All these efforts finally yielded fruitful results, and Toyota won the deming prize of 1965. In the same year, the Japanese government lifted the tariff barriers on imported cars. Since then, Toyota has really competed with foreign automakers in terms of performance and price.
The oil crisis has become an opportunity for Toyota's development
From 65438 to 0973, with the outbreak of the fourth Middle East War, the world economy suffered the first oil crisis. For Japan, whose oil resources are almost 100% dependent on imports, the whole economic activity was greatly affected and immediately plunged into chaos. The hyperinflation in the early postwar period swept Japan again, and the demand for automobiles plummeted. In this situation, Toyota aimed at the limited resources and launched a campaign to save resources, save energy and reduce costs. Toyota Hideyoshi, the son of Toyoda Shoichiro, has always believed that cars are by no means "luxury goods", but real necessities of society. In the face of the pessimism that hangs over Japanese society, Toyota sticks to the word "forbearance" and is ready to meet the day of re-glory. 1973 and 1979 oil crises have greatly changed the demand structure of American cars. The focus of people's choice has shifted from large cars to fuel-efficient small cars, and American automakers who lack the production technology of small cars have gradually lost their former competitive advantage. In order to get rid of the predicament, American automakers have repeatedly urged the government and parliament to restrict the import of Japanese cars as soon as possible. At the same time, they have repeatedly asked Japanese automakers to invest and build factories in the United States in order to compete with American automakers at the same starting point. With the intensification of trade friction between Japan and the United States, these opinions of American automakers have aroused the rebound of Japanese cars in the US Congress and some public opinion. Japanese automakers, led by Toyota, are also very worried that letting this situation continue will damage good Japan-US relations. 198 1 year, the agreement on independent restrictions on the export of automobiles to the United States came into effect. In order not to lose the American automobile market, but also to be afraid that American consumers who have a soft spot for small cars with superior fuel consumption will be limited in their choices, Japanese automobile manufacturers began to set up production bases in the United States as a new business topic. In this case, Toyota decided to cooperate with American General Motors Company in production, which can not only create some local employment opportunities, but also transfer the production technology of small cars to American automakers. 1983, in order to compete with Honda's Accord series cars in the North American market, Toyota introduced the Camry, which has been out of control since then and has almost become the most popular model of Toyota except Corolla. Today, it is already the eighth generation. And the latest generation of Camry has been confirmed to be produced in China. Today, Toyota has developed into a huge family with several cars and dozens of models. Its cover models range from the lowest-end civilian economy cars to the most advanced luxury cars and SUVs. No matter where Toyota is made in the world, it will try its best to achieve Toyota's high quality in the world, which is also an important reason why Toyota can succeed in the world. Today, Toyota has surpassed the sum of the world's first and second car companies in terms of profits.