1 The reason why soft stories are different from hard advertisements lies in a soft text. The so-called soft article means that the content of the advertisement is always packaged in a relatively acceptable framework, and most of the time it is a story, so an excellent soft article must tell an exciting story. Without such a story as a support, or such a story is too straightforward, too ordinary and too ordinary to impress people, then the real purpose of soft writing-advertising, will not achieve the transformation effect, and it will lose its meaning, so the first meaning of soft writing is to tell a good story.
Someone wants to ask, how to tell a good story? I am not a novelist, nor am I a gossip lover. How can I tell so many good stories? Actually, telling a good story is very simple. The most important thing is to grasp human nature. What is human nature? It is the most essential and true part of people's psychological activities, and it is human nature. Men are lustful, women love beauty, parents care for their children, and young people are playful. Idyllization, young and middle-aged women love gossip, everyone cares about health and everyone wants to make money. This is human nature and the core spirit of each of our stories. Our story should fully consider people's emotions, from emotion to emotion, in order to give full play to the maximum effect of soft writing.
If you still feel nothing new, you might as well find a newspaper, open the social page and read the news inside, or find a gossip magazine, see the writing of gossip news inside, and think about what kind of news will make people moved and interested. Or we can find some soft articles, study them carefully and see how they are written-as the authors of soft articles, we must be easy to distinguish them. The so-called reading breaks thousands of volumes, and writing is like a god. With a certain accumulation of soft articles and news topics, I believe you will write a lot of soft articles.
2 Trilogy of Common Soft Texts We analyze many soft texts, which generally have a very common structure, that is, describing the situation-putting forward contradictions-(soft advertisements)-solving contradictions. Tell a background story first. First, there will be a credible person, simple background and environment. The point is to make people feel real and then create contradictions. The most common ones are that parents are sick, which makes people lose sleep, get fat and fall out of love, be too poor to eat, sleep on the street and so on. In a word, there is a problem that needs to be solved urgently. Then there is the insertion of advertisements. Here is our product, which is the real advertising content-this routine seems old-fashioned, but it is actually the most typical soft writing method. If you don't know how to write soft articles, you might as well start with this most traditional routine.