Dongfeng Citroen introduced
Dongfeng Citroen is a large-scale joint venture brand of Dongfeng Motor Corporation and French PSA Group in China, one of the largest automobile companies in China. Established in 1969, Dongfeng Motor Company is the backbone enterprise of China automobile industry, which has been under construction for many years.
Shiyan (mainly medium and heavy commercial vehicles, spare parts and automobile equipment), Xiangyang (mainly light commercial vehicles and passenger cars), Wuhan (mainly passenger cars) and Guangzhou (mainly passenger cars) have been built one after another.
In the new century, Dongfeng Company focused on participating in international competition, actively promoted strategic cooperation with multinational companies in accordance with the development strategy of "integrated development, cooperative competition, becoming stronger and bigger, giving priority to becoming stronger", and successively expanded and promoted cooperation with Peugeot Citroen Group of France; Conduct a comprehensive joint venture and restructuring with Nissan. Expand the cooperation field with Honda.
Integrate and reorganize Da Yue Kia, etc. After a comprehensive joint venture and reorganization, the system and mechanism of Dongfeng Citroen have undergone profound changes again. According to the modern enterprise system and international practice, a relatively standardized framework of parent-subsidiary company system has been established, and Dongfeng Citroen has become an international automobile group with investment and management control rights.