Any banquet table must be designed according to the theme and grade of the banquet. The theme of the banquet is diverse and there is no fixed program. To design a creative theme banquet table, it is necessary to dig deep into the theme while meeting the basic needs of guests. However, in the past, the selection and design of some banquet themes lacked cultural connotation or did not dig deep into the relevant cultural connotation, which led to the expression of banquet themes remaining superficial, unable to form an ideological dialogue between customers and theme banquet designers and unable to impress customers.
2. Creative design can not reflect the theme
The theme of creative design of banquet table is not obvious, and the combination of theme banquet carriers is a mere formality, limited to the consistency of patterns, characters or colors, and obviously patched together, lacking a strong sense of integrity and harmony, and the details can not stand scrutiny and attention. Some countertops are empty in conception, unclear in theme and ugly in color, which cannot reflect the primary and secondary relationship between color principle and theme implication. Some central decorations only put a vase or a decoration, which lacks artistic beauty, fails to reflect cultural connotation and has low relevance to the theme. Individual countertop layouts don't even have any elements related to the theme.
3. The theme lacks practicality and popularity.
At present, although Chinese theme banquet desktop design products emerge one after another, some theme banquet desktop designs pursue novelty, uniqueness and visual effects too much, which makes the creative design cost of banquet desktop too high, or limits the selection of materials and reduces the reuse rate of banquets. The central decoration of some countertops is super large, which blocks the sight of guests and is not convenient for guests to communicate and serve. The menu only pays attention to the appearance form, ignoring the menu content and design principles, resulting in a small audience for theme banquets, which directly affects the practicality and marketability of catering products and needs to be improved.
Second, the creative design countermeasures of Chinese theme banquet
A successful banquet table design is like a work of art, and the process of creativity and creation should follow certain principles and steps. Desktop design scheme should be determined according to consumption purpose, age, consumption habits, consumption standards and other factors. For example, the desktop designed for the opening ceremony is very different from the desktop of wedding banquet, birthday banquet and thank-you banquet.
design philosophy
(1) Practical principle. The design of Chinese theme banquet table should first consider practicality, take meeting customers' dining needs as the premise, and take convenience and practicality as the principle. Customer first, convenient and practical.
(2) Aesthetic principles. On the basis of practicality, innovative design is carried out by combining cultural traditions and aesthetic principles to improve artistic appreciation. Be neat and unified, artistic and beautiful. The mesa design can combine the characteristics of the times and traditional culture. While enhancing its aesthetics, it ensures that the banquet table has rich connotations.
(3) The principle of convenience. The design of the theme banquet table should not be too complicated. On the premise of practicality and beauty, the size of the table and the arrangement of tableware must be reasonable in order to be convenient and fast.
(4) Territorial principle. In the design process, the tableware should be placed compactly and relatively centrally, and the actual needs of each guest and each group should be fully considered, properly separated and clearly distributed to satisfy all customers. Proper separation and clear ownership should be achieved.
(5) Etiquette principle. In the design of banquet table, we should fully consider the status, prestige, national and ethnic characteristics of diners and guests attending the banquet. Observe manners and customs.
(2) Design steps
1. Draft a theme
The determination of theme is the first step and the core link of banquet design. According to the nature of the banquet and the characteristics of customers, we should formulate a suitable theme to suggest the artistic skills of desktop design and create the atmosphere of the banquet, such as the perfect combination banquet, flat peach birthday banquet and grand exhibition banquet. It is not easy to condense an excellent theme. Banquet designers should have high cultural literacy and comprehensive knowledge, and need to deeply understand the profound cultural connotation behind it and tap its essence. Based on many years' experience, taking Wufang, the second prize, as an example, the theme comes from regional culture and its landscape with regional national characteristics, and its connotation is closely explored around Wu culture.
Select materials
When choosing theme materials, we must respect the customs and habits of guests from different countries and nationalities, and the theme expression cannot be far-fetched. After drawing up the theme, we should consider what materials this theme is embodied by. Wu culture includes historical figures, literature and art, places of interest, Kunqu opera, tin opera, gardens, silk, Wu medicine and so on. Considering all kinds of factors, we finally choose Kunqu Opera, the oral and intangible cultural heritage of human beings in Wu culture, as the starting point to deeply understand the development history of Kunqu Opera for more than 600 years, as well as the materials that can be used for banquet design, such as Kunqu Opera characters, instruments and music played by Kunqu Opera, costumes and props performed on the spot, and scenes performed by Kunqu Opera.
3. Creative types
The creative design types of Chinese banquet tables include fruit and vegetable carving, flower arrangement art and craft decoration. Which type to choose depends mainly on the availability of materials and artistic expression. In the actual operation of the hotel, the theme flower arrangement is the most widely used decoration. The theme flower arrangement is relatively simple and plays a very important role in beautifying the countertop, improving the effect and setting off the atmosphere. However, flowers are generally used for the table layout of banquets, and the variety of flowers depends on the theme of the banquet. Because flowers wither easily, the popularity and utilization rate are relatively high. In addition, due to the cost and storage time, food carving and assorted dishes of fruits and vegetables are generally used less now, replaced by some creative small shapes and bonsai. These small shapes are generally carved with foam or mainly in kind, which can be used repeatedly and have strong practicability, so they are popular in most hotels. According to the relevant information and the requirements of application and promotion, the creative type we finally consider to choose is craft decoration.
4. Design theme
The design theme is the final exhibition of the central decoration of the banquet table design, which mainly combines all the materials into a whole. Generally speaking, it is suggested to use a tray as the bottom support, with flowers as decorations around it, and the items that best reflect the theme are placed in the middle. The height of the central decoration subject should not block the sight of both guests and hinder the communication between the two sides, and generally should not exceed 30 cm. "Wufang" creative design and decoration of the chassis, using a round ebony tea tray, calm atmosphere, a heavy sense of history. At the same time, it can also be used for tea demonstration, and one tray is multi-purpose. The middle front of the chassis is a typical Kunqu figure handicraft. Behind the background of the characters is a solid wood screen full of artistic conception of China's landscape paintings. White Taihu stones are scattered on both sides. Behind the Taihu Stone is an antique Jiangnan garden building, and a plum blossom quietly protrudes from the corner. With Kunqu Opera, one of the typical representatives of Wu culture, as the core element, and the exquisite and beautiful garden art in the south of the Yangtze River as the background, this work skillfully uses ebony plank roads, exquisite gardens, the shores of Taihu Lake, melodious flute sounds, the cantata of Kunyun and a harmonious smile to achieve a skillful craftsman and a beautiful woman, and perfectly combines the ancient Kunqu opera culture with the production technology of intangible silk people to show the core area of the south of the Yangtze River. Kunqu opera can be seen in the garden, and Kunqu opera can be listened to. Gardens and Kunqu Opera constitute the spiritual home shared by China people for hundreds of years, and they are the faithful guardians of the cultural beauty of Wudi in the south of the Yangtze River.
Perfect the dining table
Finally, using the knowledge of psychology, folklore, management, aesthetics, nutrition, cookery and other disciplines, the corresponding materials are purchased for the creative design of the whole countertop, and all materials are skillfully designed and integrated to improve the dining table design. The chopsticks set, toothpick bag and menu in the banquet table are designed in the same style. The table is printed with the theme of "Wufang" and the Kunqu mask in Wu culture, which is extremely exquisite, and the details show the intention and consideration of the banquet designer. In order to meet the needs of the theme, the menu binding design adopts the form of Kunqu opera script, with the shading and patterns of ancient opera characters printed on the menu. The names of the dishes are closely related to the theme, and the combination of reality and fiction is mainly taken from the theme of the CCTV large-scale documentary "Kunqu Opera 600 Years", which fully reflects the development history of Kunqu Opera for more than 600 years. The preparation of dishes not only pays attention to the principles of science, nutrition and delicacy, but also pays attention to the reasonable collocation of cold dishes, hot dishes, staple foods, soups and fruits. At the same time, the choice of linen on the banquet table should meet the requirements of aesthetics, design, psychology and other disciplines, and try to be beautiful, generous and coordinated. The selected linen is mainly light brown and gray, and the light brown base cloth is covered with gray square tablecloth. Mouth cloth and base cloth are the same color, and the overall feeling is very Jiangnan ancient rhyme style, which is in harmony with the inheritance of China traditional culture. The tableware is made of high-grade bone China, which has excellent texture and simple ink painting pattern. The timbre and style blend with the traditional opera culture of China, showing its cultural charm. Bone China tableware is light and healthy. The patterns on the menu, chopsticks cover and toothpick bag are the same as those on the tableware. A single design or color selection cannot form a complete design, and multiple subjects must cooperate with each other. We choose similar colors to match according to our own needs, pay attention to the coordination of colors, and have the same texture, layering and artistic sense.