Text/Peng Jianing
Located in the west of Jinqing Town, Juanqiao Village is a small market town with a long history, developed industry and complete cultural facilities.
Shi Perfect is a well-known "Taobao Village in China".
Juanqiao Village, Jinqing Town, luqiao district is an ancient village, named after Dongjuan Bridge, which was built in the 13th year of Jiaqing (AD 1808). As can be seen from the name of the village, the antique Juanqiao has always been the pride of Juanqiao Village. Under the reflection of water, the entrance of this stone arch bridge is always round. There are stone couplets on both sides of the bridge. On the north side of the bridge, a pair is "the mainstay of half a hectare of silver waves, and a bow locks the rainbow color of An Lan", while on the south side of the bridge, a pair is "it is as fast as a horse to break the willow and get rid of the bridge". The romantic legend of this bridge is passed down from mouth to mouth in the village. Looking at Taizhou, there are very few ancient bridges with a history of more than 200 years and relatively complete preservation. The value of Dong Juanqiao is self-evident, and it is now a municipal cultural relics protection unit.
Dong Juanqiao laid the foundation for this ancient village and made the whole village look very old. The villagers have been living for decades, and their habits remain unchanged. They still love to walk around the Juanqiao Bridge and catch up with the past. Even though there is a new bridge not far away, they are still used to walking on it. However, after all, this bridge is very old, and the worn deck is inconvenient to walk, and old people often fall down. Fortunately, the village committee of Juanqiao Village insisted on retro, and restored the ancient bridge according to the method of "repairing the old with the old" in Luqiao Museum, which not only protected the historical features of this ancient bridge, but also saved expenses.
Village committees have long adhered to this "conservative" policy. For example, the lineup of village committees has not changed much. They are the only four members of the whole village Committee. Most of them 18 years old entered the village Committee office, served for more than 30 years, and worked hard day after day until half a century. Only the members of the grid are fresh graduates, so we can't see young faces. It was six or seven years ago that there were university student village officials.
For another example, the village committee building built by 1998 is still in use until the broken glass curtain wall affects safety. In fact, the old-fashioned is not because the village economy is not good, on the contrary! Under the quaint appearance of the rolling bridge, there is a surge of economic energy! Juanqiao is the third largest village in Jinqing Town, and the stable income of collective economy such as vegetable market and comprehensive building lease is considerable. This part of the funds, the village Committee has not changed its policy, putting people's livelihood first and people-oriented. For example, one of the big aspects is to ensure the welfare of the village. According to the statistics of 20 16, the population of the village is 3014,842 households. 330 yuan/person for agricultural medical insurance in the village, 240 yuan/household for TV broadband, 300 yuan/person for the elderly over 60 years old in solatium, and 2,000 yuan/person for key universities.
However, if 20 15, 20 16, and 20 17 were not named as China Taobao Village by Ali Research Institute and the third China Taobao Village Summit Forum, you might not have thought that this seemingly silent ancient village was at the forefront of the times and accepted and developed new things so quickly!
These glittering "China Taobao Village" plaques are hung in the office building of the village department. It is not an exaggeration to say that these plaques are shining with "golden light", which reflects the real strength of the rural economy. The most powerful reason is that there are certain standards for the identification of Taobao Village, and it can only be evaluated when it is reached. The identification of Taobao village is not simple: first, the business premises are in rural areas, with administrative villages as the unit; Second, the annual transaction volume of e-commerce in the village reaches 10 million yuan or more; Third, the number of active online stores in the village has reached more than 100, or the number of active online stores has reached more than 10% of the local households.
Why can Gu Cun take the lead in developing emerging e-commerce? Juanqiao Village is the seat of the former township government. 1992, Juanqiao Township and Xialiang Township merged to form Xialiang Town, and the town government set up Juanqiao. By 2002, villages and towns were merged and merged into Jinqing Town. Juanqiao is an ancient natural small market town in history, with frequent trade and a certain commercial background. Villagers also have strong autonomy, and spontaneously transfer land to lend and build factories. On the land of village 1.9 square kilometers, there are mainly large-scale secondary and tertiary industries. There are many well-known enterprises such as Sanyou Group and Welsa Group, as well as Juanqiao Industrial Park and nearly 200 individual industrial enterprises, which mainly produce products such as motors, cleaning machines and waterway fittings. On the basis of products, many enterprises explore the market and look for sales online. In addition, there are a large number of individuals involved, some of whom are not locals but rent here and seek business opportunities online.
Today, Juanqiao Village continues to make rural e-commerce bigger and stronger, entering a new stage of clustering (referring to the cluster formed by the continuous development of Taobao Village above 10) and the coordinated development of the market and the government. Another notable feature is the enterprise of online merchants. Before, many Taobao stores didn't have actual storefronts and store logos, and they didn't even know it was a Taobao store. They just rented warehouses on the third and fourth floors, equipped with computers, and started to do online shop business, asking their families to help them distribute, package and deliver goods. Now it has accumulated a good reputation, the business is getting bigger and bigger, and more and more attention is paid to product upgrades and e-commerce systematic services. I registered my company and brand, and my office was upgraded or moved to the city.
(Peng Jianing)