20 16 China professional audio (including public broadcasting) market development status and industry development trend analysis. The main downstream application fields of professional audio industry in China are sports events, cultural entertainment, conference system, public broadcasting and other industries. Thanks to the national macroeconomic growth in recent years, these industries have developed rapidly, and the demand for professional audio is increasing day by day. From 2008 to 20 12, the output value of professional audio in China increased from 4.968 billion yuan to 8.057 billion yuan, with a compound annual growth rate of 12.85%. In 20 13, policies such as canceling the three public consumption, restricting the government's housing construction and advocating thrifty holding meetings were introduced one after another, which affected the lighting and audio industry in entertainment, public construction, performances and other projects, intensified market competition and reduced the profits of some enterprises. In 20 13, the total national professional audio value was 7.96 billion yuan, down 1.20% year-on-year. In 20 14 years, the total value of professional audio in China reached 80.4 1 100 million yuan, a year-on-year increase of 1.02%, and the industry resumed positive growth.

2008-20 14 China professional audio output growth.

With the increasing demand for professional audio equipment and systems in downstream application fields, the professional audio industry in China will maintain a steady growth, showing the development trend of specialization in sub-fields, localization of products and concentration of the market to dominant brand enterprises. In addition, with the acceleration of product upgrading, more and more attention is paid to the needs of users, and the characteristics of new products in the professional audio industry are gradually highlighted.

20 14 China speaker brand attention

With the development of social economy and the policy of "Cultural Industry Revitalization Plan" to encourage and support the development of downstream industries, people's entertainment activities are increasing day by day, and the state's investment in information construction and public projects is increasing, so there is still great room for the development of professional audio market. In the future, the professional audio industry will show the development trend of specialization in sub-sectors, localization of products and concentration of the market to dominant brand enterprises.

Ceo of Xipai Electronics-PA Top Ten Broadcasting Conference Brands in China