I'm not referring to an online singer in Gao 'an, but talking about my evaluation of most online singers.
The biggest disadvantage of the original songs of online singers is their simplicity, simple and popular lyrics, simple and catchy melody and simple arranger.
The lyrics of online songs are mostly straightforward and simple, such as online dating and trivial matters of husband and wife's life. And they can't dig deep into their personal and social psychology, so they lack depth but are very popular, especially among people with low education (no contempt here).
Its melody does not have a long span, and it is basically in the middle range. It is not difficult to sing, and it is easy to catchy and easy to form a brainwashing cycle effect. So KTV is also very popular with middle-aged men and women. After drinking, you can sing and tease each other. Its arrangement is relatively simple, basically accompanied by electronic keyboard, and the prelude and interlude will be interspersed with solo of electric guitar, but the melody of solo is often a simple repetition of chorus melody, and the arrangement lacks change.
The production cost of this kind of song is very low. People can accompany it with software and then join in the singing. A song can be produced without the participation of professional recording studios and professional musicians.
Due to the above reasons, online songs give people a vulgar feeling, and the lack of professional music literacy of online singers themselves also leads to their poor singing skills in a short time, and they will not be able to continue to improve in the future, let alone their status in the music world. After all, there are many music talent shows now, and young people with certain literacy can easily be found by music companies through talent shows.
I think the phenomenon of online singers and online songs is very similar to that of online literature. The threshold is low, and the possibility of classics is almost zero.