In the advertisement, GM announced that it will release a brand-new Hummer model on May 20th this year. At this time, it has been more than 9 years since the Hummer brand went bankrupt.
The story of Hummer can be traced back to 1980s, when AMC developed a brand-new military vehicle: HMMWV(High? Mobility? Multipurpose? Wheeled? Vehicles, high mobility multi-function wheeled vehicles); This military off-road vehicle with mid-engine layout performed well in the Gulf War, and as one of the main battle vehicles of the US military, HMMWV quickly became one of the symbols of the US military at that time and was very popular in the United States.
Me too. Who is in charge of the production and manufacture of HMMWV? GM decided to launch a civilian version, ready to attack the general consumer market. So in 1992, the civilian version of HMMWV Hummer was born, and the first model was named H 1. This hard-core off-road vehicle almost completely retains the shape design of HMMWV, and also continues the design of the military version in terms of mechanical performance, such as the middle engine layout, independent suspension of front and rear A-arms, and tires with built-in inflation and deflation functions, so it is quite close to the military version in off-road performance.
After the introduction of H 1, it quickly became the representative of the "tough guy car" in the hearts of Americans, and to some extent it can even be called the representative product of American military culture. Later, on the eve of entering the new century, GM acquired the Hummer brand. Later, because H 1 is a civilian military vehicle, it is still too hard-core in the general consumer market; The non-mainstream carriage design and compact seating space in the huge body make H 1 a niche.
In 2003, Hummer H2 was born. As a full-size hard-core SUV, Hummer H2 adopts a tough guy design style similar to H 1, and creates an image of a muscular tough guy through numerous straight and square elements. However, compared with H 1, which maintains the structure of military vehicles, H2 has changed the layout of the front engine, which makes the compartment space more practical, and the richer luxury and comfort configuration also makes H2 attract more ordinary consumers.
The birth of H2 marks the successful entry of Hummer into the civilian market. This behemoth with 6.2L naturally aspirated V8 engine not only attracted many American consumers, but also found many fans in China. Many wealthy consumers in China have bought this full-size hard-core off-road vehicle, even surpassing Mercedes-Benz G-Class. The tall and domineering image has made H2 an unexpected success in the luxury car market, and even many refitting manufacturers have converted H2 into extended luxury cars. This kind of extended H2, which is very inconvenient to move, once swept the domestic high-end wedding market, and even today it can be seen in some wedding car rental companies.
However, due to its overweight and amazing fuel consumption, Hummer is regarded as one of the "culprits" of environmental pollution and continues to be discriminated against by environmentalists. In the United States, environmentalists even went to dealers to burn several Hummer H2. Later, with the rise of oil price, the voice of environmental protection in the market was further strengthened, and GM also tried to launch its smallest model: H3 to save the Hummer brand with declining sales.
However, the length of this small Hummer was reduced to 4.7 meters, the weight was reduced to 2. 1 ton, and the small Hummer with a 3.5L inline five-cylinder engine was not successful. After experiencing the impact of the financial turmoil, GM finally went bankrupt. On the verge of bankruptcy, GM tried to sell the Hummer brand. Tengchong Heavy Industry from China once intended to acquire Hummer brand, but it failed in the end. GM finally had to close the Hummer brand.
Let's pay attention to the latest promo. In this era when all walks of life are advocating environmental protection, GM will certainly not bring back the old oil tiger. Hummer, which will be resurrected on May 20th, will be a pure electric vehicle, and this tough American will "turn over a new leaf" under the new energy trend.
According to the information published in the promotional film, the new pure electric Hummer will have strong power performance, with the highest output of 654 38+0,000 HP, 1, 654 38+500 lb. Made (about 1.5594 nm), the acceleration time of 0-96km/h is as short as 3 seconds, and the performance parameters can be said to be very strong. So it can be inferred that this brand-new electric Hummer will have at least three drive motors.
In the new car information released by GM, a new car is defined as a "truck". Combined with the English name of pickup truck in North America market and the habit of Hummer brand to produce pickup truck models, it can be expected that the new car will be a pickup truck, which also makes it a strong competitor of Tesla Cybertruck.
At present, GM has invested $2.2 billion in its Hammock factory in Detroit, and plans to upgrade it to its most advanced electric vehicle factory to produce electric vehicles including pure electric Hummers.
Without a large displacement V8 engine, can a pure electric Hummer be loved by consumers in the United States and even China? Compared with the strange design of Tesla Cybertruck, who will be the "king" in the era of pure electric? Let's wait and see.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.