1. hanger
Clothes hangers are mostly made of wood or plastic, which can be divided into separated trouser racks, separated skirt racks, separated clothes hangers and combined clothes hangers. Pant racks are generally hanging, skirt racks are clip-type, and the cutting racks are made into the curved shape of shoulders, and the high-end ones are wrapped in elastic fabrics. The combined clothes hanger can be used for hanging an outer coat and a bottom coat at the same time.
Step 2 hook
Up to now, the shape of clothes hangers has experienced a development process from small to large, and the style has also changed from complex to simple. The main point of hanger display is to fill the line of sight, which will have a strong visual impact and form a larger visual surface to attract consumers. Pay attention to whether the shape, function and color of the hanger are consistent with the clothes displayed.
(1) Several factors to be considered when selecting hangers.
① hanger modeling. Simple hangers highlight the goods themselves, while personalized hangers display the goods as well as the hangers themselves, which is a part of interior decoration.
② Hanger structure. Fixed hook, adjustable up and down. The freestyle clothes hanger has good functionality and can be moved flexibly.
③ color of clothes rack. The color of the clothes rack is lower than that of the goods for sale, and the purity is as low as possible. Black, white, gray and other colors can be used to avoid usurping the role of the owner, but personalized hanger display is also an exception.
④ The relationship between clothes and hangers. Generally, the quality of clothes hangers is directly proportional to the quality of goods. High-quality clothes hangers are used for high-grade goods, while low-quality clothes hangers can be used for low-grade goods appropriately.
(2) Selection and use of hanger
There are many kinds of hangers, and the functionality and applicability of each hanger are different. Clothing store operators can choose the types of hangers according to the characteristics of the goods in the store.
① Single-sided clothes hanger and double-sided clothes hanger. Single-sided hangers can be placed according to the specifications, types and colors of clothes. The suspension capacity of double-sided hangers is twice that of single-sided hangers, and some double-sided hangers are also loaded with glass display panels, which also play the role of display platforms.
② Inclined hanger. The function of diagonal hangers is to emphasize the positive effect, which is used to show different models or different colors of the same type of fashion.
③ V-shaped hanger and secondary hanger. Sawtooth hangers have a small hanging capacity, and generally emphasize the color and shape of key commodities. The two-stage hanger is actually a variant of the hanger, which is suitable for displaying suit tops, skirts and trousers respectively.
(4) triangle hanger. Triangular hangers can be displayed from three directions, with large hanging capacity, suitable for displaying different types of clothes with different colors or sizes, and are often used in the center of the exhibition area.
⑤ Wall mount. The wall hanger is connected with the wall and equipped with guide rails, which can be adjusted freely. The choice of bracket makes the goods get a certain height and has the function of adjustment and expansion. Jackets are often equipped with devices of various shapes to match different types of fashion, which has a wider range of use and great practical value. This kind of hanger is mostly used for window display and display of key goods in stores, which can improve the visual height of goods.
⑥C-shaped hanger and segmented circular hanger. C-type clothes rack can display the same type of clothes horizontally, and the clothes are curved and radial after hanging, which can change the rigid display style. Segmented circular hangers are a collection of C-shaped hangers, which are suitable for displaying the same series of different styles of clothes.
3. Mannequin and mannequin
(1) manikin
There are two kinds of mannequins: concrete and abstract. Figurative mannequins are lifelike, and the joints such as head, waist, hands and feet can move, so it is easy to pose in various postures to cooperate with commodity display. There are two kinds of concrete mannequins: one is like a real person, plus skin color and hair; The other skin color is white or gray, and the hairstyle is sculptural, which has a wider scope of application. Abstract mannequin height ratio and face, hands and feet are exaggerated or omitted, which are mostly used for personalized fashion display.
(2) People's Platform
A mannequin is a display tool that only intercepts the trunk of a model hanger. Relatively abstract, there are also some models of arms or heads on the market, which are mostly used to show gloves and hats.
People's desks and model hangers are often used to show the latest fashion styles or focus on the display, which can better highlight the theme of the display.
The choice of mannequins and models should be coordinated with the style of clothing. For example, models wearing sportswear can take a sports posture to show their vitality. In addition, the arrangement of platforms and models should not be too full, and there should be a sense of space.
4. Bracket
Brackets can also be divided into: jacket bracket, T-shaped bracket, underwear bracket, shirt bracket and headdress bracket.
(1) coat bracket
The top device is a suit and sweater that is bent, imitated, made and displayed according to the shoulder characteristics of human body.
(2)T-shaped bracket
The top device is straight and suitable for hanging scarves, fabrics, carpets, tablecloths and towels.
(3) Underwear-type bracket
The top device is bent upward, which can display women's underwear or sleeveless clothes to avoid the shoulder strap from slipping, and can also display shoulder bags and scarves.
(4) Shirt-shaped bracket
The top device is semi-arc upward, which is very suitable for displaying folded or packaged shirts.
(5) headdress bracket
The top device is round, which can display hats, headdresses, etc.
Hanging closet
Hanging a wardrobe is a combination of a wardrobe and a clothes rack. You can hang a suit, tie or socks.
6. props
Display props Display props are used to increase the atmosphere of display and highlight the theme of display, thus attracting customers' attention and increasing their browsing time in the store. Proper use of clothing accessories and props related to the exhibition theme can achieve good results. For example, beach clothes can be displayed with lounge chairs, umbrellas and sunglasses, but the choice of props should avoid usurping the role of the owner.
7. Display cases and racks
The wall-mounted display cabinet is connected with the wall and made of wood decoration. The width of the exhibition board is controlled at 3.5 ~ 5.5 meters. The display stand should be visible and tangible for customers to take. Generally speaking, the best line of sight for displaying goods is1-1.8m, and the best shooting range is 0.6 ~1.5m. The booth can be divided into 2 ~ 3 floors, separated by glass or wood. In order to avoid customers' distraction, the width of the display shelf should not be too wide, and it is best to display unpackaged or transparent packaged goods.