Let's answer friends' questions first: How much is baidu promotion a year? There are two ways to open an account: 1. Regular agent account opening: the account opening fee varies from region to region, generally ranging from 7000 to 20000, plus one-year service fee 1200-2400. They have an internal rule that whoever gets the name and contact information of the other company first is the customer. Moreover, some industries are protected by regional agents, such as local medical households and educational households. You can only open an account with a local general agent! Cross-regional, it is illegal! 2. Non-enterprise account opening: it means that you can open an account without a "business license". There are many accounts on Taobao, generally from 2400 to 3500, with a rebate of 10% to 25%. Many domain names need him, and the server uses yours! And there are industry restrictions, it is best to ask first, the industry you push, do they have that port? This kind of non-enterprise account opening has the advantages of low cost and rebate, but the disadvantage is instability. I lost my temper when I closed my account. I once received thousands of dollars for "sitting together"! But it is really suitable for personal entrepreneurship! Second, is baidu promotion effective? Is it useful? There are 856,000 enterprises promoted on Baidu, which is official statistics. Among them, medical treatment, education, machinery, tourism, finance and games account for the majority, while others: wedding jewelry, consulting industry (law, psychology, etc. ), intermediary housekeeping, emotional services, brand enterprises, secondary e-commerce, etc. This shows that baidu promotion really works, otherwise, it won't. Some people may object to what I said, which is understandable. I did SEM bidding promotion on 20 10, and it has been almost 10 years now. These companies mentioned above are still on the ranking list, and the enduring fact often means the truth: too many companies, except Baidu, can get "accurate customers", and other promotion channels are too difficult. For example, medical care should find accurate customers and put them in. Keywords, for example, are all prospective users of this medical department, and those who find the right education customers can put in: "Where is English training in Shanghai?" Business English learning method is also interested in English! As for other online advertisements, only by region, gender, age, topic interest, married or unmarried, cookie (browsing trace), this kind of traffic is a bit "extensive", so you will see the recent hot: information flow advertisements, carefully observed, are all products or services suitable for the public, because the traffic is not accurate, so they can only be promoted. Other traditional types of advertisements: handing out leaflets, body advertisements, elevator advertisements, street signs, asking salesmen to run away, are even more "looking for a needle in a haystack!" ",but also can't communicate online. Then why are the baidu promotion effects of some enterprises not good? Simply put, the reason is as follows: 1. The industry competition is too fierce, and the keyword click price is too high. For example, some medical industries are around 200 yuan, and some education and training industries are above 50 yuan! Don't be afraid. Even so, someone is still doing it. Why? Because: "the wool is on the sheep", I spent 5000 yuan to get a user on Baidu, and I can earn 15000 yuan from this user! ! Do you think this business will be done? I saw it with my own eyes. Huge profits in education and medical care are almost an open secret of the people! Other products, such as machinery, finance, games and profiteering products, can also play to this "black gold" level. Whether it works or not depends mainly on the development ability of your back end. To put it bluntly, can you pass the advertising fee on to users? Otherwise it is invalid! 2. The invited bidders and sem operators are not professional enough: some enterprises entrust their accounts to Baidu's agent customer service, but we should know that Baidu's customer service has tasks and achievements. If you can't achieve the consumption performance in any month, you may have to burn your money to the standard! In addition, many of them have been trained for several months, but they know a little better than you. The invited team is unprofessional and can't find the key problems. I once helped a team in Chengdu, and they optimized the bidding for three days, but it still didn't improve, but in fact, as long as you change the landing page, the effect will get up immediately! A problem that can be solved in an hour! 3. Some industries are really not suitable for entry: First, Baidu has few products or services. For example, only about 100 people search every day. How many customers can you get? To promote, first look at Baidu's background data to understand the search volume and bidding situation! Second, products with too thin profit are not suitable for baidu promotion, and the profit of a single transaction is less than that of 300 yuan, so don't think about it, because baidu promotion is proportional. For example, if you click on 3 yuan and click on 100, according to the minimum click standard of 100, the advertising cost in 300 yuan is 1 person. If you make a single transaction, you will earn 300 yuan, and your profit will be just the same. What happened to those companies that burned 6.5438 billion yuan in Baidu last year? It's nothing. At least what I've seen is worth over 100 million yuan. Investment is addictive. The first investment was 6,543,800 yuan, and it was found that it could earn 500,000 yuan. The second time, I dare to invest 6.5438+0 million yuan. The third time in Changsha, I saw a bidding director reporting to the boss: "Do it or not?" "The boss was silent for a minute and said," Fuck! " , signed a 1 10,000 baidu promotion recharge slip! (Such a scene is too common in the medical industry, education industry and financial industry, as long as it is the provincial capital! ), and the boss, 20 13 years, worth over 100 million! I was lucky enough to have a run in baidu promotion, and the return on investment reached 1: 13. Can you imagine how much the boss earned? About the author: @ Peng Yuegongzi joined Baidu Alliance in 2009, and was a webmaster of A5, a member of googleadsense, and a network director for four consecutive years. The ip of a single website has exceeded 450 thousand, and the PV has exceeded 800 thousand. The bidding process for single project operation has exceeded 10 million. There is an original video course: "Winning SEM Bidding in Seven Days", which is over! Now on the way to start a business online, I feel painful and happy! Welcome to communicate, welcome to become attached, you are long-term! About baidu promotion, about online marketing and online entrepreneurship, I will continue to update it when I have time. If I am inspired, if I have the same hobbies, please like and pay attention. @ 丫丫丫丫丫丫丫丫丫丫丫丫丫.