The national tide culture is the sum of "the country" and "the tide", and the direction of "the country" is very clear, that is, China is a cultural renaissance, bringing the excellent traditional cultures of all ethnic groups in China into the field of vision. However, the interpretation of "tide" is quite different. Before the upsurge of national tide, national tide mostly refers to a specific brand in a narrow sense, that is, the trendy brand founded by local designers in China, which is the representative of minority culture and has distinctive characteristics. After entering the prosperous period of the national tide, the national tide generally refers to a certain consumption concept in a broad sense, that is, the popularity of domestic products and products with China characteristics.

What are the characteristics of the cultural elements of the national tide?

1, with China characteristics: Guochao has a strong element of China. Whether it comes from China culture or is labeled as a technology with China characteristics, China is the basic gene that distinguishes Guochao from other products, and it is the identity card of Guochao.

2. Comply with the aesthetic and technological trends at the forefront of the times: the national trend should be the leader of the trend of the times and explore new technologies, trends and directions. What we seek inward is the innovation of the past self, and what we expand outward is to build the world's leading competitiveness. Guo Chao pays special attention to the needs of the new generation, which is the innovation of top culture and the shaping of popular culture.

3. The tide of the country needs a world perspective to show China's self-confidence: in the era of globalization, the circulation of goods has broken the restrictions of regions and countries. The popularity of the national tide cannot rely on feelings, but needs real strength. The public supports the national tide, hoping that the national tide can enhance the image of China and become a new business card that people are proud of.