Commercial project planning scheme 1 1. Analysis on the creative space of website commercial operation.
The planning of this project is based on the interests of website stakeholders, and takes website positioning, website content design, website promotion and website business income design as principles, as shown in the following table: serial number.
affiliated party
Interest point
Creative space of website operators
1, online advertising revenue
2. Membership service fee (including operating income of SMS platform)
3, merchants cooperative sales commission
4. Activity planning organizations generate creative space.
5, website brand effect creative space
6. New cooperation opportunities create creative space.
7. Expand the creative space of the website industry.
8. Create a self-improvement platform
These two points are to use the website as a creative space for foreign investors to enjoy the benefits, including their listing and financing opportunities.
Consumer (netizen) creative space
1, information collection
2. Knowledge learning
3. Compare opportunities to realize creative space.
Step 4 seek benefits
5. Show opportunities and create space for self-worth.
6. Creative space for information dissemination
7. Investment opportunities
8. Network opportunities and creative space
9. Enjoy the creative space of the trend
10, dispel doubts
1 1. Creative space for timely fitness treatment for current projects.
Commercial operator
1, sales revenue of products and services
2. Establish the creative space of customer database.
Step 3 look for new opportunities
4. Learn from others and improve yourself.
5, sales network to build creative space
6. Reduce operating costs and creative space.
7. Creative space for competitive intelligence gathering.
8. Creative space of brand promotion platform
9. Get feedback
10, looking for external support for the task.
Second, the creative space of website operation
1. Attract netizens (potential consumers) to browse the theme of the website, establish a steady and continuous increase in the number of visitors, and master the establishment of the corresponding visitor (netizen) database, so as to establish the membership system of the website through relevant activity arrangements, ensure the regular and loyal netizens of the website, analyze and deal with the situation of netizens, show the value of the website to our target merchants through the mastered netizen situation, and attract merchants to cooperate with our website, thus facilitating various commercial activities.
2. By providing merchants with a free publicity platform in advance and creating the commercial use of the website, we can provide potential value for netizens and gradually establish netizens' recognition and browsing habits for our website; Merchants gain material benefits from using the information on our website. At this time, the commercial charges of the website began. In the current advertising operation environment, giving experience opportunities is a powerful competitive weapon, and it is the creative space allowed by the network age in terms of cost.
3. In the above two stages, we still take providing information services as the main business of the website, and also take some offline commercial operations, but we still maintain a certain degree of neutrality; After the website operation process maintains a stable development, we can consider launching our own brand products in combination with the brand situation of the website, so as to realize a certain degree of transformation to the industrial direction, so that the publicity advantages established by the website and our netizen database can completely create a brand creative space for consumer goods.
The advantage of network lies in its low cost and great flexibility. Various topics and online activities can be changed and updated at any time to better meet the needs of netizens. Only netizens have the vitality of the website, so it is necessary to try 2 hours of creative space on the website.
Third, the website locates the creative space
1, starting from the general personal interest mentality of netizens, our website will mainly provide all kinds of preferential promotion information of market merchants, become a platform for merchants to publish preferential promotion information online, become the main online source for netizens to find preferential promotion information, establish an authoritative preferential information platform online, attract netizens to the maximum extent, serve merchants to the maximum extent, and make further creative space for business activities according to netizens' responses.
2. The related elements of group buying can be integrated into this website platform, which can be more closely combined with the preferential activities of merchants.
3. At the same time, the interactive participation elements from merchants or netizens are introduced to maintain the exchange opportunities between the two sides of the website and realize the corresponding creative space for other interests of both sides.
Fourth, the website name creative space
China Shopping Discount Promotion Guide Network
Verb (abbreviation of verb) website column design
1. Preferential promotion information: provide netizens with preferential promotion information published by local businesses or obtained from websites.
2. Professional market information
3. Procurement Guide
4. Creative space of market research report
5. Brand leaderboards: Customize standards, and combine market research and feedback from netizens to promote the creative space of quarterly leaderboards and annual leaderboards.
6. Creative space of trend information
7. Scheme collection: to meet the needs of merchants in marketing, design and talents.
8. Service provision: provide creative space for netizens to transform their intellectual wealth.
9. Online shop: Open up the electronic shopping platform of this website in the form of bidding operation.
10, Communication World
1 1. Member Zone: Provide corresponding value-added services for members.
Business Income Design of Intransitive Verb Website
1, creative space information publishing fee
2, website advertising creative space
3. Creative space of charging SMS platform
4. Channel outsourcing fee (similar to TV program outsourcing operation)
5. Costs of hosting and co-organizing activities
6, directional information publishing fee (play the role of member database)
7. Creative space for product agency fees (e-commerce channel)
8. Investigation report fee
9. Consultancy fees and creative space
10, regional business management fee (taking away regional business management right)
1 1, creative space membership service fee
Creative space
Seven. Follow-up product development
1, creative space for publishing independent intellectual property publications
2. Expand the creative space of the series of exhibitions.
3. Establish an association to create economic and creative space for the association.
4. Own brand (franchise chain)
5. Business consulting services
6. Creative space for overseas cooperation.
The second part of the commercial project planning scheme:
Planning scheme of Wu Erjiu coffee business roadshow
Activities: roadshow activities
Time: Sunday, June 19, 9: 58 am-2:00 pm, 201X.
Venue: Wanda main entrance
The contents are as follows
Section 1: Distribution of coupons, vouchers, etc. (This link lasts from the beginning to the end of the activity, mainly to expand the publicity of 529 coffee and pave the way for various preferential activities to promote 529 coffee in the near future. )
The second section: Singer's performance and games (wonderful singer's performance, interspersed with prize-winning games from time to time, makes people enjoy spiritual enjoyment and unexpectedly get a double harvest of small gifts or prizes, attracting more passers-by to stop and enjoy. )
Section 3: Lucky Draw (this link is interspersed in the cultural performances, mainly lottery tickets distributed outside the venue, and small gifts or coupons are given to lucky audiences. This will not only strengthen the impression of May 29th Coffee in the public's mind, but also enliven the atmosphere. )
Second, the activity program:
Three. budget
Note: The expenses incurred by the activity shall be subject to the actual quotation of the advertising company.
Iv. Work arrangement (the countdown work is arranged around the weekend performance time)
Commercial project planning scheme Chapter III Meeting theme:
Matters and progress requirements in project construction
Date: xx year x month x day
Time: 14:00- 15:30
Venue: Office X, xx Trade City
Attendees: X Real Estate xx, xx, Supervision xx, X Construction xx, Subcontractors xx, xx.
Record: xx
Key points of the meeting: the project subcontractor organizes personnel, related matters in the work and the requirements for the construction period and progress.
agenda of the conference
First, improve the site overlay work.
Second, do a good job of sorting out the original materials in time.
Third, do all kinds of protection to ensure safety in production.
Four, found that the problem is solved in time, the road is smooth.
Five, pile foundation units and testing units related work
Preparation of Early Construction Report of Intransitive Verbs
Tiny content
First, the list of management personnel of subcontractors shall be copied to the general contractor, and a project meeting shall be held at 2:00 pm every Monday, and a summary meeting shall be held once a month.
2.( 1) Arrange and draw the layout of temporary buildings and storage yards reasonably according to the construction plan, and improve all kinds of temporary buildings (such as wooden sheds and steel bar production sheds, etc.). ), required to be completed within x days;
(2) The water and electricity installation of all kinds of temporary houses shall be configured and installed according to the requirements of Anbiao Chemical.
(3) Speed up the construction of temporary roads and flushing platforms (with drawings attached), which shall be completed on X month and X day.
(1) All kinds of information should be followed up at the same time.
A, precast reinforced concrete pile foundation factory certificate;
B, foundation pile performance inspection evaluation results);
(2) Construction organization design submission form (attached: construction organization design scheme)
(3) Application form for construction survey and setting-out inspection;
(4) Engineering positioning measurement records; (Appraisal and seal of supervision unit, construction survey unit and contractor);
(5) Pile foundation performance test report and piling construction scheme;
(6) The written description (signature and seal) of the positioning and setting-out and red line coordinate points of the Planning Bureau shall be handled by xx in collaboration with Zhou Zhu.
Fourth,
(1) temporary power transformer enclosure, the fence is x-x meters high and the gate is locked;
(2) Implementation and construction of protection measures for X-way high-voltage lines;
(3) Temporary houses should avoid high-voltage lines. If approved by the security department, it is best to press the lightning arrester (completely grounded).
Five,
(1) It is suggested to move the trees near Yongzhuquan Road to the north side of the fence and plant them in rows no more than 1 meter.
(2) Some problems found in piling shall be solved in time by the general contractor together with the construction, design, survey and supervision units. If the problem still cannot be solved, the construction plan should be stopped in time.
(3) Improve the application for construction and inspection, communicate with the quality inspection station in advance, and obtain the project number;
(4) Prepare the general schedule and monthly and ten-day schedule, and send a copy to the real estate engineering department of Yu Di, Wuhu;
(5) The main entrance road of Dagongshan Road will be opened at the end of July;
(6) Speed bumps and warning signs are set at the north and south ends of Yongzhuquan Road.
Sixth, I hope that in the future work, the construction unit, the general contractor, the subcontractors and the supervision unit will cooperate sincerely, unite as one and strive to complete their respective tasks.
X year x month x day
With the continuous development and changes of China's social economy, politics and culture, "consumption" is no longer just a basic means to meet the needs of survival, and people begin to give "consumption" more meanings. Just as owning a car was a status symbol in China many years ago, now people will measure a person's achievements in society from the brand of the car. How to make "consumption" reflect more connotations in the years to come is a difficult problem that many entrepreneurs are puzzling over and an urgent problem to be solved.
biographical notes
With the continuous increase of people's income and the improvement of personal quality, consumers have higher requirements for consumption and the services they bring. When consumers consume, they meet not only the needs of life, but also a psychological need, hoping to reflect their personal taste through consumption. Therefore, whoever can grasp the needs of consumers and meet the diversified needs of customers to the greatest extent will have customers and become the market leader.
Everyday IKEA Home Building Materials City is a large-scale professional store integrating fine building materials, furniture and home improvement design, with a large scale of over 70,000 square meters, adequate parking spaces, elegant decoration and comfortable shopping environment. It is one of the few boutique home building materials malls in the province. There are more than 100 home building materials merchants in the mall, with a large number, excellent quality and complete categories, starting from the design source until all kinds of main materials are purchased. Unify after-sales management, ensure quality, establish a quality deposit of 5 million, and take the third-party supervision as a means to take the lead in implementing the "quality first payment" system in Guangyuan, and implement quality first payment for all goods to solve the worries of customers' after-sales service. By the State Administration for Industry and Commerce as "national integrity market".
market analysis
1. With the continuous development of market economy and the accumulation of personal wealth, people's lifestyles and living standards are also developing. However, although wealth can change life, it cannot change the quality of life. At this time, people are no longer satisfied with "consumption" itself, but more hope to reflect their taste and status through consumption.
It is under this kind of consumer demand that many enterprises find it difficult to adapt to the ever-developing market environment and competitive demand in the past, so they begin to explore a new marketing model: "strong alliance", that is, by looking for competitive cooperative enterprises, integrating their competitive advantages, and meeting the diversified consumer needs of customers to the greatest extent, so as to achieve the purpose of expanding and stabilizing the customer base.
Modern society is in a period of rapid commercial development. There are many kinds of goods and services, and advertising is more important. The huge amount of information also makes consumers dazzled and confused. However, it also brings huge business opportunities to the market development. Through the way of "horizontal alliance", we can make the most effective use of resources and provide consumers with clear and effective information, so as to actively guide their consumption behavior and finally grasp the market.
3. The competition in the market is actually the competition of information in many cases. Due to the increasingly fierce market competition, there is a lack of necessary information exchange not only between enterprises in the same industry, but also between enterprises in different industries. In fact, although many enterprises are engaged in different products or services, everyone is facing the same market and the same consumer. Through the form of business alliance, it provides an information exchange platform for enterprises, speeds up the transmission of market information, and enables enterprises to quickly understand market trends and seize market opportunities.
Cooperation mode and prospect
1. As we all know, horizontal alliances aim at resource sharing and complementary advantages, and fully realize the maximization of consumers' interests through business cooperation mode. It is impossible for any consumer to have only one demand, and there may be many needs, such as buying a house, decorating, gas inspection, wedding, household items, gifts, social groups (clubs) and so on. This is the purpose of horizontal alliances-resource sharing. Later, it can be extended to membership cards, including product pricing, promotional activities and even new product promotion.
2. For enterprises, customer resources can be changed from 10 to 100 or even 1000, which is also the core of resource integration and resource marketing.
3. Reduce the investment in advertising expenses, and transfer part of advertising expenses to consumers, saving money for consumers and meeting the requirements of "customer wealth".
4. Cultivate customer loyalty. The competition of modern enterprises is no longer the competition of customer satisfaction, but the competition of customer loyalty. Customers will consume when they get benefits, and even introduce friends to consume, so that enterprises can enter a virtuous circle.
5. If an enterprise wants to survive and develop, stable accumulation is the premise. Expanding customer resources through the alliance means that we have a stable consumer group together. For consumers, they always want to get more value for money, and they want to spend the same money (or spend less money) to get more things. Horizontal alliance is to save money for customers, that is, to let customers get more value for money and get more services and treatment, which customers will definitely like.
Chapter 5 theme of commercial project planning scheme: SME financing innovation forum and innovation project roadshow
Guide device:
Moderator:
Commitment:
Co-organizer:
Strategic cooperation: Time: 20 1x years1October 26th afternoon 14: 00 17: 30 Location:
Objective: To talk with capital and help the cause take off.
Goal: Find projects for funds, and find funds for projects.
Composition of participants:
1, representatives of project parties, entrepreneurs' observation groups, expert consultants, entrepreneurial tutors, representatives of venture capital companies, lawyers, financial audit representatives, etc.
2. Conference staff (divided into two groups: overall coordination and logistics)
Activity scale: 80 people
Activity form: project roadshow+expert comment+venture capital intention investment+mentor interaction+guest dialogue sharing.
Activity flow:
Part I: Roadshow.
Project sponsor's introduction to the project (with PPT, limited to 5 minutes) Expert comments (Ren
3 people) Tutor's suggestion (guiding venture capital interview) The venture capital company has completed the transfer of the intention interview card (the moderator submitted it to the next project sponsor)
Project declaration stage:
1, submit the project registration form
2. After the first trial is passed, the PPT fixed content will be packaged and displayed.
3. Conduct pre-project research for the project submitter and verify relevant materials.
4. Assist in the overall planning and filing of relevant materials.
5. Project Roadshow
The basic requirements of the project roadshow:
The content mainly involves: enterprise profile, industry, core products, core advantages, historical performance, future planning and financing needs (both equity and bonds can be used).
Part II: Dialogue
The theme dialogue was conducted by industry representatives, and the host asked questions+on-site guests asked questions and answered them on the spot. Dialogue topic: the pain behind the breakthrough of financing dilemma of small and medium-sized enterprises, and how to effectively and quickly finance.
Venue layout:
According to the arrangement of semi-open tables and chairs, roadshows are divided into expert lecturers, guest lecturers, entrepreneurial tutors, expert observation groups and investment delegations.
Meeting agenda: