Use exaggerated or even radical views to attract readers' attention to something or a certain point of view, and then become interested in the content of soft text propaganda.
Classic title:
◆ A 30-year-old man's 60-year-old heart (soft title of XX health care products)
◆ "Tens of thousands of citizens raided" XX appliance store "at night (this website is a soft title written for XX appliance store)
◆ "The health of 2 million people is related to this view" (title of XX health care products in soft text)
2. History soft title
China has a history of 5,000 years. Speaking of the history of XX, the most XX events in the XX dynasty are bound to cause sensation and concern. Using this feature, we can attract readers with the most XX events in history when writing soft titles.
Classic title:
◆ "The craziest women's dress sold in history, N times out of stock" (soft title of XX Taobao shop)
◆ "The cheapest group purchase in history is tonight" (this website is a soft title written for XX Mall)
◆ "The hottest training course for soft writing in history" (the author draws up the title of soft writing by himself)
3. Contrast soft titles
This kind of soft article title shows its superiority by comparing with itself or peers, so that readers can deeply understand the uniqueness of the products or services that soft articles want to promote. From the comparative soft text titles, we can also evolve and create changeable soft text titles and selective soft text titles (see the introduction of Ma Blog "38 Writing Skills for Naming Advertising Copy Titles" for details).
Classic title:
◆ "XX brand service, beyond the national three-guarantee service category" (this site is a soft title written for XX shopping mall)
◆ "China public relations faces a crossroads: go left, go right" (title of soft text of XX public relations company)
◆ "Wuliangye no longer stormed the party, government and army market" (title of XX wine soft text)
4, digital soft title
How powerful numbers are, what kind of spiritual collision numbers can give people, and how effective huge data will be. These questions do not need to be answered. We just need to seriously think about how shocked we are when we encounter numbers. Shock a person's mind from numbers, find the answer to curiosity from numbers, and gain a kind of power from numbers.
Classic soft title:
◆ "Look, he is the 90000th person in the M-Zone!" (Mobile Company Soft Title)
◆ "5 days, earn 3800 yuan!" (Name of wealth management product)
◆ "Material China: Beautiful LOGO from PS in Five Minutes" (soft title of XX website)
Step 5 attract people with "profit"
Soft articles are different from other types of articles, which are generally published by merchants to promote products and brands, so we must use "profit" to attract people and directly indicate our interests in the title!
Classic soft title:
◆ "Small webmaster's annual income of 65,438+10,000 yuan is not a dream-my struggle" (title of XX website training soft article)
◆ "Leave your 10 yuan and your hemorrhoids" (title of medical soft article)
◆ "If you register as a member of XX website, you will get a cash coupon of 100 yuan" (soft title of XX online mall)
6. Be greedy for "new"
Classic soft title:
◆ "Reporter's observation: the rise of online project outsourcing" (the title of the soft article written by the author for a witkey network)
◆ Daily CD of Our City (soft title written by the author for a real estate)
◆ "Apple AIR Innovations New Thin (the thinnest notebook computer in the world)" (Apple Soft Title)
◆ "Finally, the multi-function vehicle begins to interpret luxury with safety" (the soft title of Tulang Vehicle)
7. "move with emotion"
People are animals with feelings, such as affection, friendship and love. In this world, we are surrounded by emotions. Therefore, with this feature, it is necessary to grasp the word "love" in the title of soft text and use it to touch readers. When writing this title, the author must put his feelings into it!
Classic soft title:
◆ "Waiting at 19, a gift to make her cry" (title of XX gift soft text)
◆ "My girlfriend and I broke up for this website" (soft title of XX website)
◆ "Husband, if you can't quit smoking, wash your lungs" (title of XX health care products)