Activity plan template: model essay 1: planning scheme for Mid-Autumn Festival activities in shopping malls I. Organizing Committee of the event
1. Person in charge: members of the board of directors, general manager's office and planning department.
2. Members: heads of departments
Second, the activity time:
6 September to 30 September
Third, the purpose of the activity:
With the help of China's traditional Mid-Autumn Festival, China people's second long holiday, National Day, we will create the second sales peak in shopping malls, and reduce the cold market after the long holiday in a targeted manner, so as to slow down the downward trend of sales.
Fourth, the theme of the event:
Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!
Verb (abbreviation of verb) campaign slogan: ellipsis
Six, site layout:
(1) Off-site layout (Meichen):
Doorway couplets: Thousands of families reunite to welcome the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and Lian Heng: celebrate the festival;
Huge external wall suspension: width: height = 10_ 13M, content of publicity activities;
Hang eight red lanterns above the door.
(2) Site layout:
1, and hang public signs at both ends of the elevators on the first, second, third and fourth floors respectively.
2. Put a big moon cake in the lobby on the first floor (negotiated by the purchasing department);
3. Set an archway at the entrance of the first floor, display a moon cake street behind the cashier, and hang a tag at the upper end of the moon cake street to set off the atmosphere of the moon cake street;
4. Hang corresponding palace lanterns on the main passages, elevators and the upper ends of mooncake piles on each floor; 300 palace lanterns.
5. Hang the flags of Mid-Autumn Festival and National Day (on one side) on the main passage of each floor; 1000 flags.
6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.
7. A large (2.5-meter-wide) lantern hangs in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the lantern, and other decorations are added.
Seven, publicity strategy
1, DM poster promotion (see attached table for details of gymnastics);
2, TV media publicity:
A publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities;
B. Time: September 20-26;
C. Fees:
D. publicity form: animated pictures and words.
3, huge off-site, exhibition board publicity;
4. Broadcasting and publicity in venues;
People in the community are crowded with small banners that read: "_ _ Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Festival shopping hotline: _ _ _ _ _ "
Eight, activity strategy:
Activity 1. Stay happy when shopping over 20 pounds.
Activity time: September1-September 30th.
Activities: After shopping all over 20 yuan in this shopping mall, you can take part in the lucky draw at the wedding photography consulting office of the conscience bride at the entrance of the shopping mall with your computer receipt.
Award setting:
First prize: a photography package with a prize value of 288 yuan.
Second prize: photography package, prize value 198 yuan.
Third prize: prize value 98 yuan camera bag
For details, please go to the wedding photography consulting office of Liangxin Bride.
The prize of this activity is sponsored by Liang Xin's wedding photography.
Teachers' Day
Activity 2, teacher, you have worked hard!
Activity time: September 10.
Activity content:
1 day and September 10, teachers can get a gift from the service center with the shopping receipt (unlimited amount) and the teacher's ID card. Limited 100 copies, while stocks last! Male teachers send ties and female teachers send cosmetics (gifts are distributed by the front desk department)
Gifts are provided by department stores, with 40 men's ties; 60 copies of cosmetics for women in the daily use area of the supermarket department.
2. On September 10, the teacher registered at the service center with the teacher ID card to receive 1 "teacher discount card". Teachers can pay less 5 yuan money when they check out at the cashier on the second floor, the third floor or the No.35 cashier on the first floor with the "teacher discount card". Limited to 160 students.
Note: the planning department will print the "teacher discount card" before September 9, and the finance department will seal it and submit it to the front desk for implementation.
Activity 3, wedding, looking for _ _
Activity time: September 10-1October 710.
Activity content: During the activity, our shopping plaza prepared a large number of wedding supplies for consumers who held happy events, and set up bulk shopping service points (service centers), all of which can enjoy rebates or discounts. At the same time, wedding supplies are displayed on the first floor, including candy, tobacco, alcohol and so on.
Activity 4: Buy cash coupons from 30 yuan to 30 yuan.
Activity time: September18-1October 7 10.
Activity content: Anyone who has shopped all over 30 yuan in the supermarket area of this mall will be given a cash coupon 1 piece of department store with the value of 30 yuan and 2 pieces of 60 yuan, so the more you buy, the more you get.
Precautions:
1. Cash coupons can only be used at designated counters of department stores;
2. Cash coupons are valid from September 18 to June107;
3. Cash coupons have no change and cannot be converted into cash;
4. Buy a department store with one for 98 yuan and two for 196 yuan, increasing by an integer multiple of 98, and buy more and use more.
5. All cash coupons are valid only if they are stamped with the company's financial seal;
6. The final interpretation right of this activity belongs to _ _ Shopping Plaza.
All expenses of this activity shall be borne by the participating counters.
Activity 5, National Day tourism supplies
Activity time: September 20th to September 30th.
Special sale on the first floor: tourism products exhibition: including suitcases, bags, food, etc.
Activity 6: Wanlian Shopping, I will pay the tour fee.
Activity time: September1August-September 30th.
Activity content:
Anyone who buys 18 yuan in our shopping plaza at one time during the activity can participate in the lucky draw. Draw out the lottery ticket in the lottery box, fill in the auxiliary ticket (name and contact number) and put it in the prize box, and keep the main ticket for redemption.
Exchange time: 20: 00 pm on September 30th.
Award setting:
Grand prize 1, cash prize 1888 yuan.
2 first prizes, 888 yuan in cash;
3 second prizes, 388 yuan in cash;
5 third prizes, cash 188 yuan. (* * 5768 yuan)
Activity 7, Mid-Autumn Festival group purchase, cash discount
The activity time is from September 1 to September 28th.
Activity content: During the activity, all mooncakes purchased in bulk or in groups in our shopping plaza will be given discounts and rebates, which are affordable and delicious. Bulk and group buying hotline: _ _ _ _ _ _ _; Contact person: _ _ _
Activity 8. Large-scale literary evening, wonderful powder presentation.
Activity time: every Saturday and Sunday, there will be large-scale promotion activities, fun games and wonderful literary evenings waiting for you to participate!
Activity arrangement:
Nine, the cost budget:
1, huge external wall10m _13m _ 7 yuan/square =9 10.00 yuan.
Small banner: 130 yuan/Article _1Article 5 = 1950 yuan.
2. Poster * * * two issues 16320 yuan
3. Lucky draw: 5768 yuan
4. Lantern: 300_ 7+8_ 30=2340 yuan
5. Layout of the central hall: about 2,000 yuan.
6. Other expenses: around 300 yuan.
7. TV advertising expenses: 4,800 yuan;
8. The cost of the art evening is about 4,000 yuan.
Total: 38,388 yuan.
Model essay template 2 of activity plan: team expansion activity plan 1. Name of the activity
"Happy Together" Team Quality Development Training
Second, the theme of the event
Friendship, cooperation, gratitude and hard work
III. Purpose of the activity
By carrying out quality development training activities, it aims to create various situations, truly touch the psychology, physique and personality of intellectuals, make them face challenges with an open and stable attitude, stimulate innovation vitality, promote the formation of team spirit, and then receive good results of "tempering will, cultivating sentiment, perfecting self and melting team". The specific purposes are as follows:
1, enhance students' sense of teamwork.
2. Help students realize the importance of communication in team work.
3. Cultivate students' adaptability to structural changes.
4. Enhance mutual trust among team members.
5. Strengthen emotional communication among members.
Five, quality development training program
1, Qi Xin cooperation
Equipment: blue and green cloth, colored pens, scissors and bamboo poles.
Time: about 30 minutes.
Rules: group according to the number of participants, elect the leader, name the group, draw the team emblem, choose the right song, etc. And then show it in the team. Ask the captain to report the team name, the team members to sign up, display the team flag, explain the connotation of the team flag and team emblem to everyone, and then sing the team song. During the activity, the captain made a mistake. The male captain did ten push-ups and the female captain did twenty squats.
Second, threading the needle.
Equipment: Hula hoop
Time: 20 ~ 40 minutes
Objective: To feel the significance of cooperation and competition, and experience the happiness of exploration and innovation.
Rules: Each group forms a circle hand in hand and puts the hula hoop on the captain's left arm. The players will start from the captain's left arm and hold on to the hula hoop, which will pass through each player's body and then return to the captain's left arm. The team with less time is a victory (the failed team leader does 20 push-ups and the female team leader does 20 squats).
Third, from the ground up.
Time: 20 ~ 40 minutes
Objective: To promote team cooperation and strengthen team unity.
Rule: Each team will send two players to sit on the ground back to back. The two crossed their arms and joined forces to make both sides stand up at the same time. By analogy, the number of people in each group will double at a time. If the attempt fails, you need to do it again, and you can't add anyone until you succeed. The winning team has the least time and fewer repetitions. During the activity, if the team fails, the male team leader of the failed team does 20 push-ups and the female team leader does 20 squats.
Fourth, smile.
Time: about 30 minutes.
Objective: To promote communication and exchange among team members and enhance friendship.
Rule: Let the students stand in two rows, facing each other. Send a representative from each row to stand at both ends of the line, bow to each other, bend over 90 degrees and shout _ _ _ Hello. Then, go forward and meet in the middle of the line, then bow to each other and shout _ _ _ hello, asking the pavilion and the rest of the members not to laugh. If someone in the other team laughs out loud, they will be regarded as prisoners of the other team and arranged in the last row of the other team to exchange representatives in turn. During the activity, if the group match fails, the male team leader of the losing team does 20 push-ups and the female team leader does 20 squats.
Summary: People often say that when you face life, you are actually facing a mirror. You laugh, life laughs, you cry, life cries. The same is true when facing others. If you want to get someone else's smile, you must first bloom your own smile. In teamwork, maintaining a tacit understanding and a pleasant and relaxed atmosphere will be very beneficial to our communication and accelerate our cooperation.
Five, relaxation Youdao
Time: 10 minutes or so
Equipment: long rope, cloth, stopwatch.
Objective: Through this game, let everyone realize the importance of teamwork. If a team wants to succeed, it must use appropriate methods, which not only includes making good use of effective resources, but also needs to learn to listen to others' opinions in order to communicate and seek mutual understanding.
Rule: At the beginning of the game, tie hemp rope around your waist and all the players wear eye masks. Within 2 minutes, wind the rope into a specified pattern (such as square, rectangle, parallelogram, trapezoid, diamond and triangle). In this process, players can't hold hands, but can only maintain each other through hemp rope. Finally, the team that encloses the numbers will put the rope on the ground without deformation, so that everyone can see if the numbers are similar and enclose them as soon as possible. During the activity, if the group match fails, the male team leader of the losing team does 20 push-ups and the female team leader does 20 squats.
Sixth, a close call.
Time is about 30 minutes.
Equipment: Several newspapers and 3 tapes.
Objective: To help students practice how to make plans, how to cooperate and how to make effective use of limited resources when encountering difficulties.
Rule: When starting, everyone must walk on the iron plate. In the process of escape, no part of the players' bodies can come out, and they must be on the iron plate. During the whole escape, every iron plate has to be stepped on, and the game is not completed until everyone reaches the island and takes all the iron plates to the other side. During the activity, if the group match fails, the male team leader of the losing team does 20 push-ups and the female team leader does 20 squats.
Seven, the prisoner's dilemma
Time: 40 ~ 50 minutes
Equipment: several pieces of cloth
Objective: To strengthen mutual understanding and trust and enhance team spirit.
Content: If your group is part of the ancient city expedition, it is said that the ancient city is located in an isolated forest. After investigation and study, I found a guide. Because of the language barrier, he agreed to lead the way through the painstaking explanation of translation. Gold coins and precious stones are scattered everywhere in the ancient city, and it is claimed that if the treasures are stolen, the whole city will face disaster. Therefore, the condition is that everyone should promise to wear an eye mask to ensure that they will never find this road again. They can't communicate with each other in words along the way, but they can send messages to teammates behind them through other sounds, that is, body language, to ensure that the team can reach their destination safely.
Rule: Divide the team into two groups, with male players as guides and female players as explorers. Female players wear blindfolds and are guided to their destinations. At this time, the task of boys is to safely escort girls to their destinations.
Summary: Trust is an important prerequisite for collective communication. Only when you fully trust your partner can you entrust things to him, and you can believe what he says and what he does. Only by trusting each other can we cooperate with each other without obstacles and closely.
Seven, count off
Time: 10 ~ 30 minutes
Objective: To enhance team cohesion and enhance the sense of teamwork.
Rule: Divide the teams into two groups, and the winning team will be the fastest team. During the activity, the slow team leader did 10 push-ups and the female team leader did 10 squats.
Model essay 3 of activity planning book template: background of activity planning scheme of decoration company
Family decoration is a short-term behavior. It takes a long time for home improvement to become a fashion and a culture. Because consumers lack decoration knowledge and understanding of the decoration market, there are so many decoration companies. Therefore, consumers often have doubts about the choice of decoration and do not know which decoration company to choose.
Many consumers have different degrees of misunderstanding about home decoration, because they don't have enough time and decoration knowledge. Often the cost is high, but the quality is very low. Either greedy and cheap, looking for unqualified decoration companies and road guerrillas. As a result, there was no way to complain about the problem, so I had to knock out my front teeth and swallow them in my stomach.
Industry status
As we all know, the decoration market is mixed, with serious randomness and blindness, and fraud is flooding the market. The main reason is not only the mechanism and characteristics of the industry itself, but also the troubles from all aspects of society, which makes consumers have no way to complain, which leads to the dissatisfaction of most decoration consumers and the inability to provide quality services, which leads to the failure to form a real brand identity in the industry. Therefore, in order to change the dirty, chaotic and poor decoration market, let the brand grow and challenge the integrity strength. It is imperative to lead the decoration culture, solve the decoration problems, improve the brand reputation and integrity, and call for the rational return of market integrity.
Activity time: to be determined
Location: to be determined
Organizer: _ _ Decoration Company
Organizer: _ _ Marketing Planning Co., Ltd.
Support media: _ _ TV station "Home" column
Decoration &; Journal of building materials consumption guide
_ _ _ Daily column "Decorative building materials"
_ _ _ Window Decoration Forum
_ _ Real Estate Network
Participants:
Brand decoration company 1 home (brand agents and decoration companies that enjoy a certain popularity and reputation in the _ _ market and have no record of major quality or service complaints in the Municipal Decoration Association and the Municipal Consumers Association).
First, the purpose of the "home improvement exhibition":
Reveal the problems existing in the decoration, arouse consumers' great attention and prevent problems before they happen. Disseminate decoration knowledge to consumers and guide consumers to consume correctly! Through activities to bring more benefits to consumers, through cooperation with professional media and consumer associations, it also shows the strength and integrity of decoration companies, which has played a positive role in cracking down on bad decoration companies and road guerrillas. Let reputable and qualified decoration companies have greater market development space, and the activity itself has also played a role in enhancing the popularity and reputation of brand decoration companies!
Second, the theme:
The Connotation of Honesty Professional Quality
Slogan:
Show the cultural heritage and highlight the artistic style.
"Half price decoration!" Managed full process integration service
Third, the train of thought:
The whole activity is divided into five parts, namely, the through train representing the boutique model, the exhibition of 202 1___, the decoration of the classroom, the declaration of good faith, the announcement of preferential activities and the interaction with the owners.
Fourth, the specific content:
1, "representative boutique through train"
(1) Creativity:
Facts speak louder than words, ears are empty, and seeing is believing!
(2) Purpose:
2- 1 let the owners feel the design and construction strength of the company through the field visit to the boutique model house, and let the owners know the construction process and technology of the brand decoration company through the field case! Give the owner a deeper impression! Pave the way for the next action!
2-2 By visiting the model house and communicating with the owner on the spot, we will warm up this activity in advance, gather popularity, arouse the owner's further attention to the company, be conducive to the company's recognition in the later activities, and lay a good foundation for the next action of "signing the bill on the spot"!
(3) Activity site:
3- 1. Four large minibuses take turns to show the owners around the model houses, and the staff will lead them to make a brief overview along the way, saving the time for viewing houses.
3-2, A, B, C, D see 1, 2, 3, 4 respectively. It is conducive to saving time and avoiding the owners from concentrating on a certain model house, which is crowded and affects the quality of the house!
3-3, the model room should be decorated, so that the windows are bright and bright, and the staff is dressing the, to show the company's standardized management!
3-4 schedule: 8: 30- 1 1: 30, and the time between each sample room is controlled at 30 minutes. Don't spend too long, it is easy to produce aesthetic fatigue!
2.202 1___
(1) Creativity:
Show the creativity and design style of designers with actual works and descriptions, which echoes with "showing cultural heritage and highlighting artistic style".
(This content is mainly based on _ _ local representative communities and rooms)
(2) activity premise:
The works should have a certain cultural connotation, highlighting the knowledge level and cultural accomplishment of owners of different classes. If the work is local, you can explain the source of the work.
3) Purpose:
3- 1 Through the company's actual cases in 202 1 _ _ _ and the exhibition of works with different decoration grades, the owners can know more about the company, show the strength of the company, increase consumers' awareness of the company, influence consumers' awareness with works, and impress consumers with actual cases!
3-2 Consumers' evaluation of the displayed works and actual cases increase consumers' initial impression of the design, which is more conducive to the direct communication between consumers and designers, shortens the communication time, saves more time for the later interactive links, and is conducive to the possibility of signing contracts on site!
(4) Activity site:
4- 1 The works are displayed in a fan shape, located on both sides of the owner's seat, and the distance between the works is controlled at about 1 meter. There is a comparison between the design effect diagram and the real scene diagram, indicating the design description and the basic situation of the owner, the investment amount of the room type and decoration, and the overall price description (including soft decoration, lamps and household)!
4-2 The works are different, and several different design styles are explained by the designers on the spot beside the works to answer the questions of consumers. Designers wear design certificates uniformly, dressing the.
4-3 The exhibition time of the works is scheduled at 1: 00- 1: 45. The exhibition time of the works should not be too long, and consumers should have a general understanding of the works. In this state, consumers are more willing to listen to the following "decoration class" to help maintain the order of the venue!
Step 3 decorate the classroom
(1) Creativity:
Analysis of home improvement, consumers clearly understand consumption.
(2) Purpose:
2- 1 professional knowledge, public language explanation, so that consumers can better understand what the decoration is about and how the decoration cost is spent!
2-2 In view of the present decoration industry, the essential difference (post-service and quality) between regular and brand decoration companies and small enterprises and road guerrillas makes consumers feel more at ease, at ease and comfortable.
2-3 Introduce several decoration modes of the company: basic decoration, basic decoration+cabinet+finished product, basic decoration+cabinet+finished door+floor+sanitary ware+ceramic tile+home textile fabric, basic decoration+cabinet+finished door+home textile fabric+floor+sanitary ware+ceramic tile+switch panel+lock. It is more direct for consumers to choose the decoration type according to the actual situation.
2-4 At present, the exposure of the dark side of the decoration industry reminds consumers to pay attention, and at the same time, it shows how formal decoration companies do it, which increases consumers' trust in the company and is conducive to consumers' final signing!
(3) Activity site:
3- 1 The participating owners sit in a semi-oval shape, which is convenient for observation and explanation. Semi-oval is also a more relaxed form, which is more acceptable and different from face-to-face cramming.
3-2 computers, projection equipment, stereo, etc. Everything is ready, and a bottle of mineral water is put on each seat;
4. Good faith declaration and preferential reward
(1) Creativity:
People can't stand without faith, and so can the development of the company. Pay attention to honesty and hospitality!
(2) Purpose:
2- 1 A seemingly simple declaration of good faith needs a lot of efforts. What consumers see is not the declaration itself, but a service predicted by the declaration later. With such determination and attitude, consumers can be more confident to cooperate with the company.
2-2 The declaration of good faith itself is to resolutely enhance the company's brand awareness, display the company's culture, expand the company's good reputation through media hype, and easily attract more consumers' attention!
(3) Activity site
3- 1 The main person in charge of the company expressed his determination and attitude to the company's concept and corporate culture exhibition board, and the relevant person in charge indicated what kind of service to give back to consumers.
5. Announce preferential activities and interact with the owners.
(1) Creativity:
It is a common social mentality that people are unprofitable and follow the crowd.
(2) Purpose
2- 1 preferential activities have become the general psychology of consumers. In order to adapt to consumers' psychology, we can choose some preferential measures to meet consumers' demand psychology and be more acceptable to consumers.
The 2-2 discount itself also shows that the decoration company attaches importance to the owners. Everyone wants a feeling of being valued, which is more conducive to promoting consumers to have a sense of identity with the company and have a greater willingness to sign contracts with the company!
2-3 After the announcement of the preferential activities, designers and business personnel will follow up and communicate with the owners in time to enhance the owners' awareness of this activity, which is a rare opportunity to explore potential intended customers!
(3) Activity site
3- 1 Company leaders announce preferential measures and specific implementation measures for rewarding guests.
3-2 designers set up desks in front of the works to facilitate communication with consumers. Accept and register consumer information for follow-up after the exhibition.
3-3 During the free activities of the exhibition, quickly arrange customers' rest and salesman's negotiation area. When the designer doesn't have time, the salesman will follow up in time and invite the owner to fill in the decoration consultation information form to facilitate follow-up contact in the future!
V. Owners participating in the solicitation:
1. Contact the existing members of the decoration club and confirm. Estimated number of participants (about 50);
2. Notify the owners of the recently delivered residential area by phone or letter to determine the number of participants;
3. Existing potential customers that the decoration company is contacting;
4, through the website (_ _ Windows), newspapers and other publicity means to collect some owners;
5. Put up posters and DM publicity in _ _ community to attract owners.
Intransitive verb preparation activities:
A. Inform consumers of the scheduled time, place, content and form of the activity through media publicity and notification, and take certain preferential measures (free design, measuring the room, making profits, etc.). ) to attract the participation of consumers.
B, choose a venue that can accommodate about 80 people, and prepare projectors, computers, transportation, etc. And continue to organize consumers to visit model houses after the event, so as to win the recognition of more consumers! ÷
Seven. Activity promotion
1. Decoration with a monthly circulation of 8,000 copies & a special report of the magazine "Building Materials Consumption Guide";
2._ _ Daily has a circulation of 33,000 copies per day, covering the prophase and anaphase of the activity, and is collected from the owner.
3.__ TV's "Home" column tracks this activity;
4.__ Windows Decoration Forum publishes activities;
5. The background image advertisement of the event site is 4 m _ 3m (the advertisement size shall be subject to reality);
6._ _ Put up posters in 100 communities;
Eight. benefit analysis
Decoration company:
1. Provide an advertisement on the main image wall (4 m _ 3m) with a scene background (the specific size is subject to the actual investment invitation): the advertisement reflects the corporate LOGO and advertising language; Expand the popularity and leave a deep impression on the decoration owners.
2. Decoration and amption with a monthly circulation of 8,000 copies; The image advertisement of the first issue of "Building Materials Consumption Guide" magazine: display the LOGO, telephone number and address of the exhibitors;
3._ _ TV station "Home" followed the whole story: displaying the LOGO of the exhibitors.
4. The column of "Decorative Building Materials" in _ _ Daily is 33,000 yuan/day to promote this activity in advance: display the LOGO of exhibitors.
5. The promotion of the activity itself needs the help of various media to indirectly expand the promotion scope of the decoration company;
6. Participating enterprises can enjoy "Decoration &; Package services provided by building materials consumption guide: priority is given to the delivery of houses in the community, and magazines enjoy a 30% discount on image advertising fees;
7. Explore potential customers and expand business scope;
8. Sign the bill on the spot, which is convenient for trading and fame and fortune!
Media companies:
1, grasp the first-hand customer information through activities and expand the membership of the decoration club;
2. Expand the company's popularity and reputation, and expand its influence in the industry;
3. Through the activities, the company has certain direct economic benefits;
4. The activity itself has exercised the practical operation ability of the employees of the company and expanded the customer base of the company!
Nine. Risk analysis
1, the owner's awareness and enthusiasm for participating in the event itself are not high, and the exhibitors' collections are not enough, which affects the attraction of the event itself.
2, the turnover can not be guaranteed, which has a certain blow to the exhibitors;
3. Due to the weather, there are not many exhibitors, and the venue is silent;
4. Other businesses learned the operation mode through this activity and left the company to operate independently!
5. There are uncertain factors in the activity itself, which are restricted by media release, market environment and consumption concept.
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