How to make the core value of the brand recognized by consumers? -Global brand network-The key is to integrate brand core values into the theme of event marketing, so that consumers will naturally be infected by brand core values when they come into contact with event marketing, which will arouse consumers' emotions and enhance the brand's influence.
The significance of event marketing:
1. Enhance the influence of the brand. A good event marketing can not only attract consumers' attention, but also convey the core value of the brand, thus enhancing the influence of the brand.
2. Enhance the loyalty of consumers. Event marketing is an activity specially designed for consumers' interactive participation. Activities have a profound impact on consumers' participation and public attention. Products and brand images can enhance consumers' reputation for brands, thus enhancing consumers' loyalty.