1. Use tin foil style.
Using film means matching more product combinations for customers in sales. For example, clothing stores sell goods, and experienced shopping guides have mastered rich knowledge of product collocation. When the customer tries it on, she can fully consider this point, give the customer a complete collocation to try it on, give the customer a icing on the cake effect, and make the customer happy to accept it.
This not only sold a coat or trousers, but also sold a whole set of commodity combinations such as coats, trousers and hats. Let customers spend more money and have fun, which is the effect of using tin foil.
2. Family promotion
Family promotion means telling customers when selling and sending two pieces to family or friends by the way. Basically, this kind of family promotion combined with sales promotion activities is both humanized and affordable.
A young male customer came to a tobacco and liquor store in a shopping mall. His original intention was to bring a cigarette to his father at home during the Spring Festival as a sign of filial piety. In front of the counter, the shopping guide recommended a "good day" cigarette for the male customer. One is a local specialty in Shenzhen, and the other is that the price is very real. People often take a "good day" cigarette home for the Spring Festival on holidays. The male customer accepted the recommendation of the shopping guide and prepared to buy a "good day" cigarette. However, this sales process did not end there.
When chatting with male customers, the shopping guide learned further that there are two uncles in his family, so the shopping guide recommended them to male customers, and his two uncles also smoked a "good day" cigarette, as well as a beautiful promotional gifts gift! Male customers also think so. My uncle's gift is also to be bought. Why not buy two more "good days" cigarettes? Besides, there are exquisite promotional gifts. Why not? Finally, under the strong recommendation of the shopping guide, the male customer was finally moved and bought three "good days" cigarettes in the tobacco and alcohol specialty store. This is the family-driven joint sales method. Since we know that customers still have potential needs, why not recommend them? How about asking customers to bring two for family or friends?
3. Zero-filling type
Zero-filling method refers to the zero-filling method in sales. For example, clothes made in 88 yuan, cotton socks 12 yuan, * * * 100 yuan. In many cases, cashiers often skillfully use small objects at the checkout counter for joint sales. In a seemingly simple sentence, this month can also increase a considerable sales income for the store.
Winter is coming, and the weather is getting cold! A young male customer came to a sports brand store. He wants to buy a thicker coat. It must be much colder than Shenzhen when he goes home for the New Year. When the shopping guide knew the man's needs, she introduced him to several latest coats. After trying it on several times, the male customer decided to buy one at a price of 388 yuan. When paying at the cashier, the male customer took out 400 yuan cash, and the cashier didn't hurry to find the change of the male customer 12 yuan, but this recommended him a pair of 12 yuan cotton socks, which happened to be the whole of 400 yuan. The male customer accepted the cashier's recommendation happily without objection. Don't underestimate this way of joint sales, which can increase a considerable sales income and improve the sales performance of the store over time.
4. New product promotion style
New product promotion refers to the promotion of new products, including the corresponding new product promotion activities, which is of great help to the promotion of brand new products and the improvement of performance. It is also common in cigarette promotion.
For example, "Hongtashan" attaches great importance to the listing and promotion of terminals when new products are listed. With the establishment of emotional ties and effective delivery as the main goal, we will strengthen the customer maintenance and information communication of key terminals by marketers, and promote the attention and recommendation of terminal retailers on Hongtashan new products. Give material and spiritual rewards to terminal retailers, establish long-term and good interactive relations with terminal retailers, and enhance their enthusiasm for operating Hongtashan products. When "Hongtashan (New Power)" was listed in Sichuan and Chongqing, it launched the "sensory quality evaluation of Hongtashan cigarettes" and widely listened to the suggestions of local tobacco companies, retailers and consumers. By holding the promotion meeting of "Hongtashan (New Force)", the brand concept and product characteristics of "Hongtashan (New Force)" were disseminated to consumers, which increased consumers' awareness of corporate culture and corporate philosophy, enhanced the popularity and reputation of products, and established a perfect consumer database, thus realizing the personalized promotion of new products.
For another example, in August 2008, in order to ensure the successful listing of "Good Luck Lushan Mountain" in Gao 'an City, Jiangxi Yichun Gao 'an Tobacco Monopoly Bureau actively cooperated with various publicity activities of Jiangxi Zhongyan Publicity and Promotion Group. During the listing period, Gao 'an Tobacco Marketing Department cooperated with Jiangxi China Tobacco Special Promotion Group, and went deep into the first-line markets of towns and key natural villages. On the one hand, it launched publicity activities for retailers, such as distributing leaflets, putting up posters, hanging small banners at the store head, and on the other hand, it targeted end consumers such as towns and villages. At the same time, Gao 'an Tobacco Marketing Department attaches great importance to the market situation, implements a two-day 1 time sales express delivery system, and formulates a rapid response strategy according to the market situation. In addition, Gao 'an Tobacco Marketing Department has also formulated a special assessment plan to effectively encourage the promotion of new products of "Good Luck Lushan".
5. Promotion style
Promotion refers to giving customers a certain profit in sales. Even marketing guru and kotler have said that "there is no brand loyalty that two cents can't offset", so promotion is also an important means to improve sales performance.
For example, from May 15 to June 15, 2008, Shanghai Tobacco Group successfully planned the "Double Happiness in Shanghai, Happiness Forever" promotion with good results. The organizer of this promotion is China Tobacco Shanghai Import and Export Co., Ltd., and the co-organizer is China Duty Free (Group) Corporation. Customers only need to buy two "Double Happiness" cigarettes at designated locations (Dalian, Harbin and other northern airports, border duty-free shops, passenger stations 1 1), and they can get a set of vitality suits. This promotion activity is a continuation of the May 1 Golden Week promotion activity of Shanghai Tobacco Group in the past four years. The theme of "Shanghai Double Happiness, Happiness Forever" is closely related to the brand concept of "Double Happiness". Promotional activities not only bring customers the pleasure of getting gifts, but also enhance customers' understanding of the "Double Happiness" brand, further enhance the sales volume and brand awareness of "Double Happiness" in the duty-free market, and play a certain role in expanding overseas markets and enhancing the corporate image of "Double Happiness". This kind of gift promotion conveys the brand connotation of "Double Happiness", and finally makes the brand awareness and brand image of "Double Happiness" expand and enhance rapidly.
For another example, from April 10 to May 10, 2009, Shanghai Tobacco Group planned the "Double Happiness" and "Double Happiness" wedding gift promotion activities in Tianjin market. During the activity, as long as the newlyweds buy more than ten pieces (including ten pieces) of "Baishun Double Happiness" at the designated place, they can get "Double Happiness" soup pot 1 set, and more than 20 pieces (including 20 pieces) of "Double Happiness" buckle 1 set.
The above five joint sales methods are common, and making good use of joint sales can improve sales performance.