Shishi, a famous leisure clothing city in China, is a famous distribution center and birthplace of China textile and garment industry. Since 1992, Shishi has held more than ten commodity fairs focusing on the clothing industry, and 1995 has been positioned as a cross-strait textile and clothing fair (referred to as the Haibo Fair). Due to the growing influence and appeal of the Expo, 1998 was upgraded to a professional economic and trade event sponsored by Fujian Provincial People's Government, China Council for the Promotion of International Trade and China Textile Industry Association. As a national and international textile and garment fair, Haibo Fair aims at promoting cross-strait industrial docking and promoting economic and trade exchanges at home and abroad, takes the concept of "gathering famous clothing cities and expanding cross-strait markets" and is "Taiwan Province-oriented, characteristic, large-scale and fashionable", aiming at promoting the development of textile and garment industry in Shishi and even Fujian, continuously improving the exhibition level and expanding the exhibition scale. Each session has a new look and connotation. 1999 Shanghai Expo has been integrated into the clothing strategy seminar of famous clothing cities and the exhibition of famous designers' works in three places. Since then, the cultural connotation of the Expo has been sublimated year by year. In 2002, new breakthroughs were made in attracting investment. Taiwan Province Textile Promotion Association, Knitting Association, Clothing Association and Sweater Association actively participated in hosting the Expo, and Qi Xin made concerted efforts to make suggestions for running the Expo well. Shishi city was awarded the title of "China Famous Leisure Clothing City" from June 5438 to February 2002. In 2003, the theme of "leisure" was integrated into the Expo for the first time, and a leisure clothing Expo was held at the same time. At the opening ceremony, the unveiling ceremony of "China Famous Leisure Clothing City" also started Shishi's journey to build a famous leisure clothing brand. For the first time, the flour and accessories exhibition area was set up separately, which effectively promoted the interaction between the upstream and downstream of the textile and garment industry and achieved an impressive performance of11.800 million yuan. In 2004, the Municipal Party Committee and the Municipal Government focused on promoting Shishi Clothing City, which aroused widespread concern in the industry and gave the outside world a deeper understanding of the image of Shishi Clothing City. This year's Haibo Fair further explores the connotation of "Fujian-style clothing" and provides a bigger stage and space for regional industrial cooperation and development.
From April 18 to April 2 1 day, 2005, the 8th Haibo Fair was held in Shishi Clothing City, the largest clothing trade center in Asia. The Expo and Shishi Clothing City were grandly opened at the same time, and the exhibition and the market were integrated into one, becoming a never-ending stage for Fujian-style clothing fashion interpretation with Shishi clothing as the core. The Expo highlights the characteristics of "scale, characteristics, leisure and fashion". There are more than 3,000 clothing booths in the main exhibition hall, with 1500 exhibitors, and 300 well-known brands at home and abroad such as Versace and Jiu Wang Mu actively joined. At the same time, there are sub-exhibition areas for fabrics and accessories. There are 5 100 overseas merchants from 30 countries including Europe, America, Japan, South Korea and the Middle East and Hong Kong, Macao and Taiwan, more than 8,000 domestic professional buyers/kloc-0 and 5.6 visitors/kloc-0. Intentional turnover reached 4.26 billion yuan, and investment cooperation projects were signed 16, with the agreed amount. Global Financial Forum, China Professional Model Selection Competition, China Leisure Fabric Fashion Trend Release in Spring and Summer of 2006, and China, Japan and South Korea Fashion Release reflect the professional authority and trend-leading style of Haibo Fair, and show the integration and information exchange functions of the exhibition. With its new ideas, new highlights and remarkable achievements, this year's Shanghai Expo has attracted extensive attention from more than 300 journalists from more than 30 media at home and abroad. The famous French fashion channel FTV broadcast the local brand "Cabin Cabin Cabin Large Fashion Plaza Show" to 86 countries around the world, which further promoted the international popularity of this exhibition brand.
In recent years, as a large-scale textile and garment professional event with high specifications and strong market radiation in China, the only professional exhibition with the theme of textile and garment in Fujian Province and the only textile and garment exhibition featuring cross-strait economic and trade cooperation in China, the Shanghai Expo mainly highlights the following characteristics:
1, the characteristics of Taiwan Province are fully highlighted.
Haibo Fair will give full play to Fujian's unique advantages in cross-strait cooperation and exchanges and Shishi's good foundation as an important production base of China's textile and garment industry, highlight the characteristics of cross-strait cooperation and economic and trade exchanges, give full play to Shishi's brand role as a "famous leisure and garment city", and promote cross-strait textile and garment industry exchanges and development. The Taiwan Province Provincial Pavilion is the highlight of the World Expo every year. Through contacts and exchanges with colleagues in Taiwan Province Province, Taiwan Province Textile Promotion Association, Taiwan Province Sweater Knitting Industry Association, Taiwan Province Garment Industry Association and Taiwan Province Knitting Industry Association have established close cooperative relations with the Expo. With the help of the platform of Haibo Fair, we will promote the exchange and cooperation of new fabrics and new information between Shishi textile and garment industry and Taiwan Province textile and garment industry, at the same time, let Taiwan Province enterprises understand the needs of mainland textile and garment industry, promote the rational circulation of Taiwan Province textile and garment industry to the mainland, and build a bridge for relevant industries in Taiwan Province Province to invest in Fujian and the mainland. At present, there are more than 70 Taiwanese enterprises in Shishi, and more than 5,000 Taiwanese businessmen are doing business in Shishi.
2. Enjoy the interpretation of leisure theme.
In recent years, the World Expo has made a major breakthrough, in which the theme of "leisure" has played a key role. Judging from the proportion of exhibitors and the nature of exhibitors, the garment enterprises participating in the exhibition are mainly large and medium-sized garment enterprises in Quanzhou, especially those that produce casual clothes, such as Seven Wolves, Jiu Wang Mu, Ba Jin, Fu Guibo, Attenborough, Emperor, Big Winner, Steya, Huangbao, Gage, Willemse, etc., accounting for about 80% of the total number of garment booths, accounting for an overwhelming proportion. Moreover, exhibitors highlight the leisure characteristics of the exhibition and the advantages of the leisure clothing group in Minnan plate by highlighting the core brand image of the enterprise and specially arranging booths. A series of leisure theme activities, such as exhibition publicity, casual fabrics and the release of fashion trends of casual clothes, fully demonstrated the overall strength of "Fujian School" clothing leading leisure fashion.
3. The scale and quality are constantly improving.
By upgrading exhibition specifications, expanding exhibition scale, upgrading exhibition grade, enriching exhibition connotation and improving service level, Haibo Fair is developing towards internationalization, specialization and scale. It integrates the functions of commodity exhibition center, logistics center, brand exhibition center, purchasing center, technology research and development center, OEM processing center and cultural exchange center, and its economic benefits increase sharply. Haibo Fair will further strengthen the attraction of city brands, become a booster of the whole clothing industry, promote the development of other six industries with the clothing industry, and promote the sustainable prosperity of Fujian textile and clothing characteristic industrial zone with Shishi as the center with "one city and six cities".
4. Supporting activities are rich in connotation.
The annual Shanghai World Expo is a perfect combination of economy and culture. The success of a series of events, such as garment industry development forum, China leisure fabric fashion trend release, China professional model contest finals, leisure city and leisure tourism summit forum, brand fashion exhibition and China sewing machinery business annual meeting, has given the Expo a stronger cultural atmosphere; The corporate culture of exhibitors from Japan, South Korea, Taiwan Province Province and other countries and regions, as well as from all over the country, is integrated with the unique clothing culture of Fujian clothing plate, which shows the cultural brand connotation of Haibo Fair.
5. The influence at home and abroad continues to expand.
As a mature exhibition, innovative industry symbol and progressive fashion partner, Haibo Fair has attracted the participation and attention of the global textile and garment industry and related industries. Milan Clothing Company of Italy, Korea Committee of Asian Fashion Federation, Korea Fashion Association, Korea Textile Development and Research Institute, Japan Fashion Association, etc. Everyone showed great enthusiasm for the Expo. They either organized domestic manufacturers to participate in China International Import Expo(CIIE) or attended China International Import Expo(CIIE) for active exchanges and discussions. As an exhibition sponsored by the provincial government, Haibo Fair has received enthusiastic care and support from all levels and departments, and given guidance and support in policy formulation and image publicity. Ambassadors from Moscow, United Arab Emirates and other countries and regions were invited to give guidance. The mainstream news media and professional authoritative media reporters such as FTV, People's Daily, CCTV One, CCTV Three, CCTV Four, China Clothing Newspaper, China Fashion Times, Phoenix Satellite TV and Guangdong Satellite TV paid close attention to the Expo and went to the Expo for interviews and extensive publicity.
The success of the Expo has had a positive impact on expanding domestic demand, developing foreign trade, promoting cross-strait industrial docking and promoting the development of textile and garment industry in Fujian and even the whole country.
1, Haibo Fair has played a positive role in promoting the development of Fujian style clothing. Haibo Fair has created the continuous development and upgrading of Shishi's textile and garment industry, promoted Shishi to become a famous clothing city with perfect industrial chain and concentrated industrial factors, and promoted Shishi to become the first clothing city in China. Promote the landing, construction and operation of Shishi, the largest clothing city in Asia, so that Shishi will become the center of Fujian-style clothing, and Shishi Clothing City, the new venue of Haibo Fair, will also become the international platform and development engine of Fujian-style clothing, which complement each other and develop interactively. The success of the Expo laid a solid foundation for Shishi Clothing City to become the first stop of China clothing wholesale market. 1850 merchants settled in Shishi Clothing City, and Shishi Clothing City became a never-ending Expo platform. With the full play of Shishi Clothing City's leading role in the whole province, even the whole country and even the world, shishi city's textile and garment industry and textile and garment trade will further promote each other and complement each other.
2. Haibo Fair has a strong industrial driving effect. The Expo will boost the income of tourism, shopping, trade and other industries, promote the development of the tertiary industry in Shishi, and cultivate rich fiscal and taxation resources. More importantly, the Expo will gather huge information flow, technology flow, commodity flow and talent flow. The release of national authorities and enterprises themselves, as well as the release of various new materials and equipment, has become the "industry direction standard" for enterprises to seek expansion, development and upgrading. The course of Haibo Fair is the epitome of the gradual development of Shishi clothing industry and the gradual maturity of the market. With the upgrading and expansion of the Expo, Haibo Fair has become an important window for enterprises to explore the market and display their image, attracting merchants, and providing an open trade exchange platform for domestic and foreign manufacturers, distributors, importers and exporters, retailers, clothing and textile designers and international purchasing institutions. Textile and garment industry can gain comparative advantages in products, technology, production and marketing in the expanding opening tide, thus greatly reducing the opportunity cost of domestic resources and helping to enhance comprehensive competitiveness. During the Expo, the signing and construction of supporting investment projects such as textile and garment warehousing and logistics center will greatly promote the interactive development of cities, industries and ports, promote the promotion and upgrading of the textile and garment industry in our city, and continuously enhance the industrial competitiveness.
3. Haibo Fair promotes county economy with distinctive industrial characteristics and enhances the core competitiveness of regional economy. The Expo will help Shishi to enhance the agglomeration effect of the clothing industry. China Xiku Town, Lingxiu Sportswear Town, Fengli Children's Wear, Jinshang Crafts, Yongning Sporting Goods, Baogai Hardware Accessories, Shoe Accessories, and the three coastal towns' bleaching and dyeing centralized control zones have shown great vitality in the Expo. These professional production bases make the industrial agglomeration effect of Shishi outstanding and make Shishi an international industrial processing zone. The World Expo will also help the central city to enhance its radiation and influence on the surrounding areas and enhance its service function to the surrounding areas. It is estimated that the leisure clothing and jacket clothing produced in Quanzhou Textile and Apparel Zone with Shishi as the center account for about 1/4 of the national market share, and the export of sportswear, children's wear and underwear occupies a leading position in the country.
4. Haibo Fair highlights leisure personality, excavates Fujian culture, and improves industrial specialization and competitiveness. According to the characteristics of Shishi garment industry cluster, a series of activities will be carefully planned, organized and implemented during the Expo every year. Hold forum activities or exchange activities of top masters and famous teachers; According to the Minnan cultural characteristics of Shishi, it is beneficial to the promotion of the whole Shishi clothing industry and the brand promotion of Fujian clothing enterprises to dig deep into the cultural connotation of Fujian clothing and implement the famous brand strategy. Implement the strategy of famous shops, encourage clothing enterprises to carry out chain operations, open specialty stores, and appropriately carry out appraisal activities of clothing chain stores or image stores; The exhibition of various designers' works and the release of fashion trends have built a stage to fully display designers' talents and promoted the in-depth development of Shishi clothing industry as a fashion industry. Haibo Fair brings together many advantageous enterprises and well-known brands in the industry and introduces advanced representatives of the industry. This kind of effective service has guided the development of enterprises and determined the correct direction of the industry. Along the way, Haibo Fair not only created a number of famous clothing enterprises, clothing brands and clothing stores, but also created a number of famous entrepreneurs, designers and clothing models, which promoted the management, brand operation and product design level of Shishi clothing enterprises, promoted the implementation of the "six major projects" of famous enterprises, famous brands, famous shops, famous teachers and supermodels, and promoted the development of Shishi and even the national textile and clothing industry to a higher level.
5. The World Expo will become a "city card", which will promote urban upgrading and the development of the economic zone on the west side of the Taiwan Strait. Haibo Fair is the best stage to display and publicize the brand image and products of Shishi. By holding exhibitions, the popularity and influence of Shishi at home and abroad have been improved. At the same time, the shishi city Municipal Government has vigorously promoted the construction of shishi city (Shishi Street) at home and abroad, making the development of Shishi more in line with international standards and internationalization. With the collision and interaction of domestic and foreign brands, the brand culture construction of Shishi enterprises has been paid more and more attention by decision makers. No matter from the exhibition hall layout, exhibition activities, or style and taste, enterprises are full of cultural connotations. Enterprises no longer only pay attention to immediate interests, but focus on how to become stronger and bigger brands and become "century-old brands".
Shishi Municipal Party Committee and Municipal Government, taking the exhibition as the medium, made every effort to build and upgrade urban culture and promote urban upgrading. During the Expo, activities such as "Shishi Clothing City Promotion Conference", "Leisure Tourism Forum" and "Minnan Clothing Culture Exhibition" were successfully held, and the goal of "building a famous brand of clothing city" was publicized. Through the government's attention to industry and the forward-looking and pioneering spirit of project planning, the city's attractiveness has been improved, the city brand has been launched, and the city marketing strategy has been realized.
Driven by the Shanghai World Expo, a number of key urban projects have been completed and used, which has improved the city's taste; At the same time, the comprehensive environment of related software and hardware, such as transportation, post and telecommunications, financial services, tourist reception, joint inspection at ports, entertainment and shopping, and personnel quality training, is becoming more and more perfect. The Expo's driving effect on the city began to show, and Shishi was repositioned as the central city of "Fujian-style clothing", the central city of Quanzhou Bay port, the coastal tourist and leisure city of commerce and trade, and the frontier of opening exchanges with Taiwan. Expo 20 10 showed the world the economic, cultural, scientific and technological level of Shishi, showed its good image and bright development prospect, and became a beautiful business card of Shishi, making Shishi a bright star in the economic zone on the west side of the Taiwan Strait.