Market planning and activity planning are subordinate to the overall marketing idea of the enterprise. Only under this premise can market planning and activity planning be integrated and continuous, and the audience can effectively identify with the cultural connotation of a brand. The activity planning case should follow the overall thinking of the market planning case, so that the enterprise can maintain a certain market sales.
Extended data:
Rules of enterprise marketing planning scheme 1: determine business objectives
Business objectives must be clear about the following issues:
First, determine the target market. How big is the market? What are the needs of customers? This is the basic information for making a marketing plan.
The second is to determine the marketing effect of the enterprise. Let me remind you that the effect here includes not only the profit index of the enterprise, but also the goals pursued by other enterprises, such as corporate visibility and corporate reputation.
Law 2 of enterprise marketing planning scheme, diversity of marketing planning mode design
There are many ways for enterprises to make marketing plans. Commonly used methods are:
1, the experience of your own enterprise. In the long-term marketing activities, every enterprise has accumulated certain marketing experience, which is the intangible wealth of the enterprise. Draw lessons from the successful experience of previous marketing activities, analyze the current marketing environment and make new marketing planning schemes;
2. Learn from competitors. The competitors of this enterprise, especially the market leaders, have a lot of market information, and their activities are worth studying. In my opinion, careful analysis of competitors' marketing strategies can not only find competitors' weaknesses, but also make use of their experience to learn from each other's strengths.
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