According to zhongxun. Com, the American outdoor brand Penfield was founded in 1975. Penfield Pan Feixiong's OUTBACK and BASSIN styles have been selling well so far, which has also promoted the brand's high popularity in the outdoor field.

Penfield Bear's first store in China is based on FORLIFEINTHEOPEN's brand concept, which interprets the indoor imitation ecological aesthetics through the natural forest style, and moves nature into the clothing store, which is simple and atmospheric as a whole and highlights the brand characteristics.