Corporate promotional videos are mainly used to promote the site, project negotiations, exhibition activities, bidding, investment promotion, product launch, product image, unified channel publicity methods, etc. Focus on in-depth display of enterprises, promote the audience's understanding of enterprises, enhance trust, achieve the purpose of establishing brands, enhancing image and highlighting culture, thus bringing business opportunities.
Different types of promotional videos are suitable for different occasions. Let's analyze in detail which occasions each type is suitable for.
Application of corporate image film
By using the documentary method of present tense or past tense, the overall image of the enterprise, such as the development process, enterprise management, technical strength, manufacturing equipment, quality control, market development, cultural construction, brand building and development strategy, is intensively and deeply displayed, so as to achieve the purpose of establishing the brand, enhancing the image and highlighting the culture. It can be used for product launches and exhibitions.
Corporate culture film
Corporate culture films mainly use images to show the development experience of enterprises, increase the sense of belonging of the team and attract more talents with the same values. A good corporate culture propaganda film can show the public the corporate culture, sense of social value and mission, highlight the entrepreneurial spirit and humanistic spirit of the enterprise, enhance the visibility and reputation of the enterprise, and make the audience feel trust in the enterprise and its products. It can be used for enterprise project negotiation, exhibition activities, bidding, investment promotion, product release, unified channel product image, enterprise publicity mode, etc. , expand the brand influence of enterprises.
Corporate investment propaganda film
By combing the company's business process and profit model, we can tap the company's core competitive advantage and show the great commercial value of the company (project). High-quality enterprise investment promotion videos help investors to understand the cooperation process and return of the project, promote business cooperation and expand the proportion of investment. It can be used for investment promotion activities and promotion occasions.
Enterprise product film
The accurate definition of product propaganda film is a feature film which is produced by an enterprise independently and introduces its main products subjectively. The product propaganda film adopts the production method of film and television to show the main functions, design concepts and operation convenience of the product. A product promotional film can tell the audience everything according to the specific content and any length, so as to show the characteristics, functions, mechanism and usage of the product more comprehensively and clearly, which is helpful to establish brand affinity. Product promotional videos require detailed information, and users' feedback attitude and efficacy comparison can be added, which can effectively arouse the audience's desire to buy. Mainly used for product release, market development, activity promotion and on-site display.
Corporate vision tablet computer
Corporate vision film is a film and television art that shows the long-term aspirations and future situation of enterprises, the blueprint for organizational development, and embodies the eternal pursuit of organizations. Through this film, investors and employees can understand the company's long-term planning, and clear strategic planning can make the company's stakeholders more confident in the company's development and work together for it. Greatly reduce the communication cost. Mainly used for meeting videos and staff meetings.
Customer witness film
The customer witness film brings together countless customers' positive comments and experiences on the products and services of the enterprise, and shows the products and services of the enterprise at the same time. Customer witness film is an effective marketing tool for enterprises. A good customer witness film can effectively shape the brand image of the enterprise, enhance the persuasiveness of products and services, and increase the purchase interest and confidence of users. Mainly used for product release, market development, activity promotion and on-site display.
Project propaganda film
The project propaganda film aims to show the project in an all-round and three-dimensional way with video images with both sound and picture, interpret the project, dig deep into the advantages of the project and attract the attention of the target audience. It can make customers have a deep understanding of the project and have a deep impression on the project in just a few minutes. Project propaganda film is an effective tool for enterprises to convey project information, an auxiliary tool for company business personnel to carry out marketing, and an essential artifact for holding a project conference. Mainly used for project negotiation, investment cooperation and market development.
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