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Random Talk on History —— Mini-brand (1)
Author: Fu Hongyuan

1906, in Smyrna (now called Izmir), a man named Alec Guinness (Alec? Issigonis) was born.

1936 Joined Morris Motor Company (Morris? The motor design department is responsible for the design of suspension system.

Alec Guinness joined BMC from 65438 to 0955 and became the design director of BMC three years later.

1956 After the Second Middle East War, the oil supply in Europe was tight. In response to the oil crisis, BMC decided to produce a relatively economical and fuel-efficient small car.

The main design task was given to Izgoni.

1959 the first Mini model was officially rolled off the production line in Oxford factory on 1959.

Although it is a cheap national car, MINI is not only sought after by civilians, but also attracts a large number of rich people.

The ultra-compact Mini with a length of 3m, a width of 1.4 1 m and a height of1.35m immediately caused a stir in the car world.

Words like "incredible" and "miracle" are used everywhere to describe it.

However, at the beginning, this car did not use the "Mini" as a logo, but Morris? Mini? Minor or Austin? Seven, later renamed Austin Mini and Morris Mini.

1960, Mini family introduced two new cars: van and station wagon. Both closed trucks and houses with glass windows are equipped with double back doors.

By 196 1, the classic Mini began to expand its family members, Mini? Pickup: The smallest truck in the world was born in this new year. ?

196 1 year, Mini? Cooper came out, and racing designer John Cooper made it more perfect and powerful.

1963, Cooper equipped with 107 1cc engine? S model is introduced, and the top speed is close to 100 mph. What about the mini? Cooper. S has become an excellent racing car.

Did paddy make this? Hopkirk and Henry Liddon participated in the Monte Carlo Rally for the first time in 1964. 1965 was improved again, and the Mini was equipped with a 78-horsepower engine of 1275cc? Cooper. S by Teemo? Makinen drove and won the Monte Carlo Rally that year.

And interestingly,1966,3mini? Cooper. S included the top three in the Monte Carlo Rally. The French felt humiliated and complained to the organizing Committee. After investigation, the performance of Mini was cancelled because the halogen spotlight installed by Mini did not meet the standard, and Citroen team won the championship.

1967, Mini won the Monte Carlo championship again. In 1960s, Mini won more than 25 various rally championships, which greatly improved the MINI? Cooper's brand image

In the same year, BMC introduced a slightly modified MINI, which some people called the second generation Mini(Mini? MK? (ii) The new MINI has increased the area of the rear window, replaced the larger front grille, and the taillights have a rectangular design.

In fact, in the 1970 s, Mini encountered a crisis, Mini? The Cooper series was all discontinued.

The only bright spot of Mini at that time came from the MINI designed in the late 1960s. Clubman (also known as 1275GT) brought a little freshness to the Mini series at that time.

But by 1980, even Clubman stopped production.

1980, BLMC Company was renamed Austin Morris Group (Austin? MorrisGroup), the name of Mini has also been changed to Austin? Mini, the tire has been increased from 10 inch to 12 inch.

1988 rover group entered Austin? Morris Group maintains the production of Mini, which also comes from Austin? Mini changed its name to Rover? Mini? .

1994 BMW group acquired rover group, including Mini? Land? Wanderer? Rover? Brands such as MG have become a member of BMW, but BMW has also carried a heavy burden. In early 2000, BMW will land? Rover was resold to Ford, but BMW unexpectedly kept the Mini and invested nearly 360 million euros to rebuild the Mini manufacturing plant in Oxford, England.

In September 2000, the last car, the 5387862 MINI? Classic withdrew from the production line at the Longbridge factory in England, symbolizing MINI? Classic happy ending.

At the same time, the new MINI was officially unveiled at the Montero Auto Show. 200 1, the new MINI is on the market.

Let's talk about this first, and then talk about the MINI acquired by BMW in the next issue.

Ladies and gentlemen, what do you think of the MINI brand?

Welcome to leave a message in the comment area below to discuss ~

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