Second, there are two types of wedding companies in the market at present.
1, traditional package wedding
Traditional package wedding. You can see directly that the price list of the service is exactly the same. Many names, clearly marked, even four donkey kong (photography, video, hosting, makeup) can be included.
This kind of wedding usually has a low total price and looks very cost-effective. This kind of wedding company "standardizes" and "models" the common wedding design scheme, and even has clear regulations on how many flowers to insert in each flower ball, and "packages" it like factory production.
The wedding company purchases reusable props and accessories for the corresponding scenery, and it doesn't need designers to design anything or spend too much thought. They even give it directly to the wedding builders, and they can "draw a gourd ladle" in a way that has been repeated countless times, so that the wedding company can reduce the direct and indirect costs to incredibly low.
Usually, in order to give consumers a lower total price, such companies will choose lower-grade staffing, installation of scenery and other parts. Once the consumer places an order, it will tell you later that you need better results, the basic package is not ideal, and you need to add various RMB to "guarantee the effect". In the end, the total consumer price is not as low as expected.
For wedding companies, cost control is in assembly line production. If a certain amount is added, the profit rate of package wedding companies is the highest in the whole industry.
There is a variation of the traditional package wedding: on the surface, it is under the banner of customized wedding, but in essence it still takes the road of package wedding.
In order to understand the needs and preferences of newcomers, a "test form" is usually filled out for newcomers, and the items in it include the colors and styles that newcomers like. However, this kind of test form is often very rough, and the embodiment of the needs of new people is also very superficial. Even many companies make a link very formalistic, which has little influence on the final wedding design.
After a brief understanding of the needs of the couple, according to our company's existing style settings and existing props, give the couple a subjective wedding design scheme.
The real wedding is still exactly the same as the package wedding company. Because the wedding industry uses a large number of conventional and reusable props and design methods, it still brings "mode" and aesthetic fatigue to newcomers and guests. This kind of wedding company is quite chaotic.
No matter how the traditional package wedding changes, what everyone needs to realize is:
Traditional package weddings mainly rely on large quantities to make profits. It is impossible for every wedding to be designed by a senior wedding designer with artistic skills.
Usually, your wedding will be handled by a "wedding planner" who is good at planning and executing the wedding process. The final wedding design level is naturally difficult to reflect a high level. "You get what you pay for" is their mantra, and the so-called "luxury" is only created by the number of flowers and dazzling lights.
Therefore, even if the traditional package wedding company spends a lot of money and uses a lot of flowers and props to make it "tall", you will still feel the soul in the wedding design, which is still "empty" and "boring", and the story experience, personality characteristics, sincere feelings, aesthetics and love concept of the couple are difficult to reflect.
2. Customized (creative) wedding
This is a wedding mode that has emerged in recent years.
The core of the wedding team is a wedding designer with many years of artistic skills and design experience. After reaching an agreement with the couple, the wedding designer usually conducts 2-3 hours of in-depth face-to-face communication and numerous telephone calls to communicate, confirm, fine-tune and adjust various details.
Newcomers share their growth experiences, love stories, personality characteristics, ideal values, wedding expectations, etc. Designers will know the newlyweds very well through multi-channel and multi-time communication. Designers will look for or summarize logical clues in the stories and experiences of the newlyweds, and finally form the wedding theme, and carry out specific design around the theme in all aspects of the wedding.
Newcomers don't have to make up their minds at all, and they don't have to worry about design. They just need to provide their own information and needs. The remaining design work is the task of the wedding designer. After the design scheme is released, the couple only need to make supplementary comments (they also have the right to completely overturn the design and ask the designer to put themselves in another's shoes, which is rare).
Under the premise of good implementation, this kind of wedding company emphasizes design, and it is an original design that conforms to the characteristics of newcomers.
This kind of wedding company will not do the same wedding, each wedding is different, even the style is different, and the wedding props are not used in the industry. On the contrary, there are many handicrafts to dress up elements, and creativity and inspiration emerge everywhere!
Even in order to reflect the unique aesthetic effect of the wedding, a large number of handmade crafts or customized semi-finished products are used to visually surround a theme, which is full of profound emotional expression, so that the newlyweds and guests at the wedding have a strange aesthetic feeling, not only beauty, but also a soul that truly belongs to the newlyweds.
In order to achieve this goal, it takes a lot of energy and preparation time, such as directly preparing a medium-sized venue? The time is 1-2 months, and the site layout takes 8-24 hours.