In order to ensure the safety and smooth progress of activities, it is often necessary to prepare an activity plan in advance. The activity plan is a written activity plan with clear content and clear steps. So how to make a scientific activity plan? The following is my sample essay on the planning scheme of the company's Valentine's Day activities in 2022. Welcome everyone to learn and refer, I hope it will help you.
Company Valentine's Day activity planning scheme 1 1. Activity purpose:
1. Gather the popularity of the sales department and expand the project publicity;
2. Increase the number of visitors and promote transactions;
3. Strengthen the interaction with customers and enhance their confidence in the project.
Two. Time and place of activity
Activity time: February 14, XX 10: 00- 12: 00.
Location: in the marketing center
Third, the theme of the event
I'm lucky to have you in my life. Cherish you, and I will practice it all my life.
I am willing to give you a warm home.
Fourth, the invitation to activities.
Send invitations to 20 couples.
Verb (abbreviation of verb) The form and content of activity.
Lifetime prize: XX yuan universal house voucher+a bunch of roses+a box of Dove chocolates, a pair of pleasant goat and beautiful goat. Love Award: XX yuan universal house voucher, a small box of Dove chocolate, a pair of pleasant goat and beautiful goat.
Romantic Award: A pair of pleasant goat and beautiful goat, a rose.
(Prize box setting: 52 table tennis balls are built in, which means I love eating. Only two of them have numbers, namely 13 and 14. The rest are empty balls. The winner is the grand prize, the winner is the love prize and the winner is the romance prize. )
Estimated cost of intransitive verbs:
Seven, WeChat online activities:
1. collection of couple photos on wechat: collection of couple photos started on February 10. On February 14, 9 groups of award-winning couples were selected, and one gift: Dove chocolate box+two roses can be exchanged at WeChat in the sales department!
Eight. other guide
1. Be a customer on the day of the event and get a romantic life gift package. (XX yuan global credit card+a warm blanket+water purifier)
2. Award-winning customers take photos for publicity.
Company's Valentine's Day activity planning scheme 21. Sales situation
The total sales revenue of Qixi activities is xx million yuan, which is X times that of the previous week. Apart from the efforts of our employees, these achievements can not be achieved without the correct decision of the company and the active support and cooperation of all departments of the company.
Second, enterprise management.
1. Usually pay attention to improving the professional quality of employees and actively participate in product knowledge training and promotion skills training organized by the company.
2, according to different consumers, adopt different promotion methods, be good at grasping customer consumption psychology, and introduce products in a targeted manner.
3. The implementation of the membership card system has stabilized some customer groups and enhanced the popularity of clothing stores.
4, timely statistics out of stock, actively for customers xx, but also provide on-site service.
Third, there are problems.
1, the application for xx clothing store has not been completed, and many customers have been lost.
2. The membership card has just been implemented, and many details are not perfect enough to make the membership system play a greater role. For example, the introduction of member-priced goods has not formed a long-term mechanism, and the gifts exchanged for points are single.
3. The lack of professional knowledge of employees, especially in xx, can not give better guidance, which directly affects the related sales of xx.
4. The store manager himself lacks the latest development of the industry, is insensitive to changes in external factors, and cannot adjust his business ideas in time.
Four. Plans and suggestions for future work
1, further improve the membership system, update members' products with rich prices and redeem points for gifts in time, and strive to achieve weekly specials and monthly gifts.
2, in order to expand the store publicity, enhance visibility, attract more potential customers into the store, you can have a plan, such as xx. In addition, the store can also distribute various brochures according to different seasons.
3. Ensure that the goods on the shelves are complete in variety, sufficient in quantity and reasonable in structure, so as to better meet the needs of different customers.
4. Organize employees to carry out professional quality training, so that employees' professional knowledge and sales skills can better meet the needs of the company's rapid development.
5. Through study and training, the store manager can keep the mind of keeping pace with the times, fully grasp the industry trends and the company's business ideas, better lead employees to do a good job, and strive to steadily improve the operation of our store in the next work and create greater benefits.
Company Valentine's Day activity planning scheme 3 Marketing theme:
True love is priceless, and roses have feelings.
On Valentine's Day, the main consumers are lovers in love, married couples, and elderly couples who are married in gold or silver. Among these people, they all like each other. In this festival which belongs to two people, giving each other roses is a good way to express love.
Main products: roses
Roses symbolize love and sincere and pure love. People often regard it as a token of love, and it is the first choice for lovers.
1. The value and meaning of the product itself
Red roses represent passionate true love; Yellow roses represent cherishing blessings, jealousy and lovelorn love; Purple roses represent romantic feelings and precious uniqueness; White roses represent purity and innocence; Black roses represent tenderness and sincerity; Orange rose friendship and youthful beauty; Blue roses represent generosity and kindness. Single blue demon Ji Huayu: Being together is a promise. Two blue enchantresses: Meeting is a kind of fate, and the intersection of hearts makes us have endless romantic feelings. You are my deepest love, and I hope to remember our beautiful love story forever.
1 rose stands for-I only have you in my heart;
Two roses represent-there are only two me in this world;
Three roses stand for-I love you;
Four roses represent-till death do us part;
Five roses represent sincere appreciation;
Six roses represent mutual respect, love and understanding;
Seven roses represent first love;
Eight roses represent-thank you for your concern, support and encouragement;
Nine roses represent-I want to be with you all my life;
10 rose stands for perfection and invulnerability;
1 1 rose stands for-I only love you all my life;
12 rose stands for-my love for you is growing day by day;
13 rose stands for-you are the person I secretly love;
14 roses represent pride;
15 roses represent a full moon night;
16 rose stands for-falling at your feet;
17 rose stands for-you are my wife;
18 rose stands for-I wish you eternal youth and beauty;
19 roses represent patience and expectation;
20 roses represent-I have a sincere heart;
2 1 Rose stands for sincere love;
22 roses represent-good luck;
25 roses represent-please love me, too;
27 roses represent-wife ~ I love you;
30 roses represent-it is my honor to fall in love with you;
37 roses represent-I say I love you in my heart;
40 roses represent love until death do us part;
47 roses represent-you are mine;
50 roses represent-unexpected encounters;
99 roses represent-everlasting;
100 rose represents 100% love;
10 1 rose stands for favorite;
108 Rose proposed marriage;
144 rose stands for-love you forever;
365 roses-I miss you every day;
999 roses-everlasting;
100 1 rose-forever;
Roses represent loving you all your life.
2. Product packaging
There are many ways to wrap a bunch of roses, but if it's Valentine's Day, you can use special packaging to create surprises.
(1) Traditional paper packaging needs to match colors and flowers, which is more traditional, but it is difficult to cause great surprises without comparison in overall effect.
(2) Transparent plastic paper looks natural, but its color is monotonous. 3. Spiral wound with ribbon, and the barbed part below is decorated with some paper.
(3) Packaging with big leaf plants, putting them together piece by piece and wrapping them outside the flowers. This is healthy. Although there are not many colors, they are naturally colors, reflecting peace and singleness.
Price strategy:
There are many factors that affect commodity pricing, which can be divided into:
1. The pricing goal is mainly to make the current profit and market share.
2. Product Cost Reduce product cost as much as possible to achieve profitability.
3. Market demand In the scheme, market demand is the most important, because in this important festival of Valentine's Day, roses are something that couples need together, which should be determined according to the general price in the market. Roses with different colors and different meanings are priced separately. For example, in some large supermarkets, on the morning of Valentine's Day, a "blue enchantress" can be sold to 100 yuan or even 150 yuan, and there are many buyers.
4. Competitor's products and prices.
5. Government policies and regulations.
Publicity strategy:
Publicity method:
1. Set up billboards. Billboards should be eye-catching, romantic and inspiring in places with heavy traffic, the main traffic and squares of the city, so that people can feel the atmosphere of Valentine's Day as soon as they see the advertisements and have the impulse to buy flowers.
2. Print leaflets and distribute leaflets in university towns, office buildings and other places where there are many young people to promote sending roses on Valentine's Day. True love is precious, and roses are affectionate.
3. Publicity through the Internet. Nowadays, young people are familiar with the Internet. Basically, more than 90% people surf the Internet through computers or mobile phones every day, so this is a good way to surf the Internet. Through QQ group, Weibo, these popular things that young people like, we can get good results.
Sales strategy:
The main sales can be divided into three sales methods: online advance booking sales, offline store sales and street mobile sales.
1. Book online sales in advance: mainly in major forums, social networking sites, high-traffic websites, etc. Take photos of the types of flowers in the store and attach flowers to set off the warm atmosphere of Valentine's Day, and try to discuss them according to the topic of love so that people can place orders immediately and make pre-sales.
2. Offline physical store sales: In the days around Valentine's Day, do enough advertisements inside and outside the store to create an atmosphere, and you can do some promotional activities and give gifts. Shop sales is the main sales method. You can engage in some promotional activities, buy flowers and give couples small gifts, and at the same time, you can hold interactive activities for both couples to participate together. After completing the activities, you will get special gifts from the shop.
3. Street mobile sales: Through the analysis of people's buying psychology, conformity psychology, showing off psychology, comparison psychology and face psychology, we can find the market, get a premium and realize sales. According to these kinds of psychology, mobile sales can stimulate consumers' buying behavior, and then increase sales.
Cost budget:
Store decoration: replace some old ornaments, and there is a red carpet from the door to the store. Compared with the storefront, the storefront decoration is outstanding, attracting passers-by into the store, about 2000 yuan.
Advertising fee: one banner, 300 yuan, 10000 leaflets, around 800 yuan, around 5 exhibition boards nearby, around 500 yuan, totaling 3,600 yuan.
Summary:
According to the buyer's demand, provide various services, such as: door-to-door, flowers surprise, timely delivery, accurate positioning and other quality services. In the process of sales, we should check the missing parts, correct the mistakes in time, and add feasible strategies to promote roses.
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