With the rapid development of economic globalization and market economy, advertising marketing plays an increasingly important role in enterprise marketing strategy and is an important part of enterprise marketing mix.
Among them, TV publicity is the main publicity point this year. Since the opening of 19 in April, not only the grand opening ceremony was broadcast live, but also four programs were broadcast live on BTV news channel for three consecutive days, and the most beautiful peach blossom sea was broadcast for nine hours every day. At the same time, the studio will be built in the peach blossom sea of Xiaoyu, so that people can watch the spectacular scene of 10 thousand mu of peach blossom on TV.
During the live broadcast, 18 activities were held, 28 promotional videos were made, and more than 30 guests from all walks of life, including the head of Pinggu District and famous national painters and painters, were interviewed, giving a comprehensive introduction to Pinggu International Peach Blossom Music Festival from all angles.
This move not only innovated advertising marketing methods, but also comprehensively enhanced the influence of Pinggu International Peach Blossom Music Festival.
At the same time, it also keeps pace with the times and uses some new media to promote Pinggu International Peach Blossom Music Festival. Promote Pinggu International Peach Blossom Music Festival in mobile newspapers and other media, so that people can know the information of Pinggu International Peach Blossom Music Festival more conveniently and quickly. We also cooperated with JD.COM Mall to launch the activities of flower viewing equipment of Pinggu International Peach Blossom Music Festival, and recommended Pinggu International Peach Blossom Music Festival to some digital product lovers.