Statistics show that during the small holiday, the number of visitors to visit relatives has increased significantly compared with previous years. Tomb-Sweeping Day is the first small holiday after the Spring Festival. The highway passes through the country, and people in low-risk areas do not need to provide proof of nucleic acid testing. Many people take advantage of the gap to go home to worship their ancestors, which will usher in a wave of travel peaks. According to the forecast report of OTA platform 202 1 Tomb-Sweeping Day, it is estimated that the number of tourists in Tomb-Sweeping Day will return to the same level of 20 19, and the number of tourists in Tomb-Sweeping Day will reach 1 100 million this year.
The "five-day holiday" on May 1 further stimulated the travel demand. On March 28th, the airline began to implement the flight plan of 202 1 summer and autumn season. In addition to increasing routes and adjusting flight schedules, they also opened the booking peak of Qingming small holiday and May Day small holiday. According to the data released by Qunar. com, on March 28th, the number of domestic air ticket bookings increased by 20% compared with the previous day, including 25% during the Qingming small holiday and 14% during the May Day holiday. Many popular routes were not discounted during the May Day holiday this year.
Many people have arranged air tickets for May Day travel early. The average booking period of May 1 air tickets has been advanced to about 55 days, and the booking volume has also increased by more than 100% compared with the same period of 20 19. According to the flying pig data, from the perspective of travel routes, the number of air ticket bookings to destinations such as Beijing, Hangzhou, Kunming, Xi, Haikou, Zhengzhou, Zhuhai, Dalian and Xiamen has increased the fastest, and the increase in tourists is mainly for visiting relatives and traveling.
The forecast of civil aviation travel shows that according to the departure date of passenger search, the current travel peaks are on April 30th and May 1 day, and the passenger search volume on May 5th is about 50% of May 1 day. On March 30th, the data of "202 1 Qingming Travel Forecast" released by Gaode Map in conjunction with traffic control departments in many places across the country showed that from April 2nd (the day before the Qingming small holiday)15th, the national high-speed traffic pressure will gradually increase.
According to the travel forecast data of 20021Qingming Festival, since March of 20021year, the search volume of map scenic spots in Gaode has increased by 136% compared with the same period of 2020, and by 2 1% compared with the same period of 20 19. Among them, the popularity of self-driving navigation planning in popular scenic spots such as Bijie China Baili Du Fu Scenic Area and Shangrao Wuyuan Yuling Scenic Area will increase by about 75% compared with 20 19 Tomb-Sweeping Day.
According to the data of Flying Pig Platform, Sanya, Xi 'an, Haikou, Guiyang, Yantai, Haikou, Zhuhai, Hangzhou, Zhanjiang and Shenzhen are popular destinations in road trip.
"Since there is no need to provide nucleic acid proof after March 15, the willingness to travel across provinces has been released and it is expected to break out during the May Day holiday." The person in charge of Zhongxin Tourism said that according to the registration situation, the small holiday in Tomb-Sweeping Day ushered in a small climax of travel, which is expected to last until after the May Day holiday. Among them, Wuyuan, Guizhou, Yili, Tibet and other destinations will become popular travel directions.
According to civil aviation data, passengers' choice of May Day destinations is increasingly moving to Vietnam. On April 30th and May 30th, 1, the search volume reaching Sanya, Chengdu, Haikou, Changsha, Xishuangbanna, Lijiang and Qingdao increased significantly compared with 20 19, exceeding 200%. In particular, the performance of Xishuangbanna is particularly eye-catching. From April 30th to May, 1 search volume increased 1 105%, and booking volume increased 1893%. Visitors to Xishuangbanna mainly come from Beijing, Shanghai, Kunming, Chengdu and Guangzhou.
In terms of high-speed rail travel, Hangzhou-Huangzhou high-speed rail, Beijing-Shanghai high-speed rail, Hefei high-speed rail, Guiguang high-speed rail and other related lines have the highest bookings with group tours and wine+scenery products.
Domestic long-distance travel is more popular with young office workers and couples. According to the data of donkey mother, Wuxi, Hangzhou, Suzhou, Huzhou, Guangzhou, Shanghai, Chengdu, Beijing, Sanya and Yangzhou are among the top ten popular destinations. Tuniu data shows that Guangxi, Guizhou, Xinjiang, Tibet and other long-distance and group tour destinations will also welcome a large number of tourists from all over the world.
This year's holiday, the quality of go on road trip lines is hot, and the popularity of domestic long-distance travel is rapidly rising. Among them, landscapes, theme parks, rural fields, historical sites, coastal resorts and other types of scenic spots are among the best.
According to Ctrip data, the number of car rental orders in Tomb-Sweeping Day increased by more than 100% compared with 20 19. The average number of days to rent a car is 4.2 days. Tourists from Shanghai, Guangzhou, Shenzhen, Beijing, Chengdu and Xi like to drive around most. Gardens, botanical gardens, city parks, theme parks, aquariums, museums and ancient towns are the most popular attractions in Tomb-Sweeping Day.
"During the May Day holiday, local tourism and Zhou Bianyou market will still maintain a strong growth momentum. Judging from the mode of travel, go on road trip will still be a popular choice for China tourists. " Zhang Zhining, deputy director of the Strategic Research Center of Ctrip Research Institute, said.
Flower viewing tour, ancient town tour and rural tour are also popular tourism themes. The report of Tuniu shows that "8-day tour of Tianchi-Sailimu Lake-Tuligen Apricot-Nalati-Turpan-Kumutage Desert in Xinjiang", ten thousand mu of Ili Tuligen Apricot, Tibet-Bomi-Ranwu Lake-Laigu Glacier-Yang Zhuo Yongcuo and other products have become scheduled explosions with their special flower viewing itinerary; Fenghuang Ancient City, Pingyao Ancient City, Gubei Water Town, Tongli Ancient Town, Xidi hong cun and Wuyuan Yuling are popular scenic spots for ancient town tour and rural tour.
The person in charge of Zhongxin Tourism said that customized small groups and high-quality boutique groups have become the main ways for tourists to travel, and the number of teams is mainly 20. In addition, after the baptism of the epidemic, domestic products are constantly innovating, and 0 shopping and 0 self-funded travel have become "standard". With the help of local in-depth travel and food punching among online celebrities, tourism products with local destination characteristics have become the mainstream of domestic tourism products.
Not only that, the customer group structure shows that parent-child tours, girlfriends tours, couples tours, and parents and tourists groups have become the main force in the tourism consumption market.
From the perspective of market segments, high-quality products such as private groups and high-star hotels will become the first choice for users to travel.
Ctrip data shows that in the ranking of popular high-star hotels in China, Club Med Joyview Beidaihe Gold Coast Resort, Hangzhou Kaiyuan Senbo Resort, Sanya Atlantis Hotel, Yangzhou Guest House, Beijing Minmetals Blue Army Hotel, Chimelong Hotel (Guangzhou Chimelong Wildlife World Store), Beijing Bay Mid-Levels Hot Spring Hotel, Shanghai Nanjiao Hotel, Sanya Tianyu Resort and Beidaihe An Lan Hotel rank in the top ten.
"The proportion of tourists who choose to live in nature has reached a new high compared with previous years. Especially in scenic spots, villages, coastal areas or high-end resorts with obvious IP themes. " According to the relevant person in charge of Mama Donkey, Suzhou Tongli Lake Resort Phase II, Wuxi Nianhua Inn, Crowne Plaza Huzhou, Sheraton Shaoxing Hotel, Gubei Water Town Hotel in Beijing around Beijing-Tianjin-Hebei, Jinyu Fengshan Hot Spring Resort in Beijing, Renaissance Tianjin TEDA Hotel, Hilton Tianjin Eco-City Hotel, Hengqin Bay Hotel in Zhuhai Changlong and Panda Hotel in Guangzhou in the Pearl River Delta have become popular hotels.
Urban fugitives are full of yearning for the original ecological natural environment, and the number of accommodation reservations of villagers in Zhu Fei township has increased by more than 1.65%.
Finally, attach a warm reminder-the prevention and control of epidemic situation should not be relaxed during the trip, and the safety awareness should be firmly established!
"The Tomb-Sweeping Day holiday is coming, and it will usher in the peak of visiting relatives and friends and traveling abroad." Zhang Xuxia, spokesperson of the Ministry of Culture and Tourism and deputy director of the General Office, suggested that, first, the epidemic prevention and control should not be relaxed. Personal protection during travel, wear a mask, wash your hands frequently, gather less, and ventilate frequently. Second, we must firmly establish a sense of safety. In particular, we should raise awareness of fire prevention, pay attention to fire prevention and avoid disasters when traveling, and don't smoke, have a picnic or use open flames in places where there are many grasses, lush trees, leaves and flammable materials.
Producer: Qi Rong