Zaoloutang was approved by the Ministry of Internal Trade as one of the six ancient pharmacies in China. The six ancient pharmacies of China's time-honored brands are: Beijing Tongrentang, Tianjin Darentang, Guangzhou Jingxiutang, Xi 'an Zaolou Hall, Hangzhou Huqingyu Hall and Chongqing Tongjunge.
Vice President Yang said that the selection was made by Anzhong Pharmaceutical Group Company, which reported relevant information and paid relevant fees. The plaque and certificate were taken away by Yi Song. In April 2000, the National Economic Research Association of Traditional Chinese Medicine re-issued the plaque and certificate of "China Time-honored Brand" to Xi 'an Traditional Chinese Medicine Group Xicheng Company, and the plaque and certificate were consistent with the original copper number (No.0867).
Then, a strange thing happened here: Xi 'an Chinese Medicine Group Xicheng Company and Zaolutang Chinese Medicine Store each had a plaque with the number of 0867, but the plaque of Zaolutang Chinese Medicine Store was issued by China People's Ministry of Internal Trade, while the plaque of Xi 'an Chinese Medicine Group Xicheng Company was issued by the National Chinese Medicine Economic Research Association.
Xi 'an Chinese Medicine Group Company announced that the plaque of "Zaolutang Chinese Medicine Shop" was false and a commercial fraud.
However, the problem is that the Ministry of People's Republic of China and the Ministry of Internal Trade is obviously a government agency that can represent the authority of the country, and its authority is beyond doubt, while the National Economic Research Association of Traditional Chinese Medicine is obviously a non-governmental organization. Can civil society deny the authority of government agencies? Besides, can the "Chinese Time-honored Brand" evaluated by China People and the Ministry of Internal Trade be distributed to whom? Moreover, in the following eight years, since Xi 'an Chinese Medicine Group Company discovered Yi Song's infringement, why didn't it claim its rights? Moreover, not asserting one's rights for such a long time is legally regarded as giving up one's rights.
Also, does the National Economic Research Association of Traditional Chinese Medicine have the right to "reissue" the plaque and certificate of "China Time-honored Brand" issued by the people of China and the Ministry of Internal Trade? Although the two plaques of "China Time-honored Brand" look exactly the same, they are hard to distinguish between true and false. This kind of true and false judgment is like watching a big fire.
"Zaoloutang" trademark dispute case
Regarding the trademark of "Building Hall", Mr. Yi Song, a descendant of "Building Hall", said that the trademark of "Building Hall" is an intangible asset left by the ancestors of the Song family, which has been built for hundreds of years. There is no doubt that it belongs to the descendants of the Song family.
Regarding 1998, Xi 'an Traditional Chinese Medicine Group Xicheng Company registered the trademark of "Building Hall" in the State Administration for Industry and Commerce. Mr. Yi Song commented that this behavior violated the provisions of Articles 9 and 13 of the Trademark Law and was unfair competition and malicious cybersquatting. In this regard, they have entrusted Shaanxi Hualin Trademark Office to raise an objection to the State Administration for Industry and Commerce.
There is a dispute over the trademark of "Building Hall".
Why are we going?
"Zaoloutang" buys medicine?
Whether it is a plaque dispute or a trademark dispute, it is just an external model of "algae dew hall"
What ordinary people care about is, what is a "algae dew hall"? Why do you want to go to Zaoloutang to buy medicine? What shall we buy in Zaoloutang? What is the intrinsic value of jujube soup? Let's go back and chew "Da Zhai Men" carefully, which is the rise and fall history of a "hundred old numbers". Or the history of the rise and fall of the old Chinese brand "Tong Ren Tang".
When the White House became the enemy in the feud with the giant of Zhan Wangmi, they were killed by swords and swords, and they used fists and fists. As a result, it was framed by Lord Zhan, and the boss of the White House was jailed and sentenced to "waiting for beheading". The "Old White House" was seized and taken over.
Hearing such a disaster, the white old man laughed at the sky and said: No one can take away the "White House Old Number". How can he take it away and send it back! Grandma Bai Er, a shrewd woman, thought and thought, only to understand that he was so calm because the White House had the most powerful killer, that is, the ancestral secret recipe of 150 developed by the White House.
There are 150 ancestral secret recipes developed by the Baijia family. On this basis, a number of magical Chinese patent medicines-Wan Gao Dan San, constitute the core competitiveness of the "Baijialaohao" enterprise. With such core competitiveness of enterprises, enterprises can win many battles and remain invincible in the cruel commercial war. With such core competitiveness, fallen enterprises can stand up, and fallen enterprises can survive and become tumblers and evergreen trees in the business world.
So, what is the core competitiveness of Zaoloutang? The core competitiveness of Zaolutang The core competitiveness of Zaolutang is a series of Chinese patent medicines for treating gynecological diseases and infertility represented by Peikun Pill. Second, in the long-term medical practice, the descendants of the Song Dynasty summed up more than 100 kinds of traditional secret recipes with peculiar curative effects. The third is his superb medical skills and medical ethics. And all this is inseparable from the Song family.
Yi Song said that none of the "chain stores" under the brand of "Zaolutang Chinese Medicine Chain Store" are selling this traditional famous medicine, which makes people wonder: Is this "Zaolutang"? Tracing back to the source, the Song family has a set of strict family rules and regulations with strong family color in the baking of drugs to ensure the curative effect and quality of "Zaolu Decoction". First of all, the materials used must be first-class high-quality medicinal materials, processed in strict accordance with the prescribed process, and the taste and quantity cannot be reduced at will. Even the shape of the slice has strict rules. As for the infiltration, processing and steaming of tinea, it must be fired according to the ancient method.
The secret recipe of the Song family is top secret. The rules of the Song family are also very different from other families in terms of prevention. They will not be passed on to children, but only to daughter-in-law. Only one daughter-in-law is allowed to manage the prescription. Therefore, no matter how big the family is, only the manned lady knows the secret recipe.
During the Tongzhi period, Peikun Pill Zuzhi, which represents the highest achievement of Zaolutang Pharmaceutical, was summarized and refined into 10 processes, such as cutting, processing, mixing medicine, making pills, grinding, etc., and it was stipulated that it must be completed by hand.
1954 before the public-private partnership, Peikun pills made by Zaolutang were still in its heyday in the pharmaceutical industry, accounting for 60% of the national market.
Can these be connected? We really don't know what "Zaolutang Chain Store" can chain without the support of the core competitiveness of "Zaolutang". It's just a brand change.
Chain operation has rules of chain operation. Chain operation must have a unified and extremely strict quality standard and quality management system, as well as a highly neat and unified technological process. It is a chain operation based on strict patent system.
Historical mistakes and today's mistakes
But calmly reflecting on the history of "Zaoloutang" is deeply moving. If you compare Zaoloutang with Tongrentang and Tongjunge, the six ancient Chinese medicine shops in China, the difference is far more than 108,000 miles! Tongrentang and Tongjunge are both excellent private enterprises in China, pharmaceutical giants with assets of several billion yuan, and giant Chinese medicine trees in China. "Building Hall" is just a small pharmacy and a small clinic. In Xi 'an, it is just an antique for people to appreciate, and it has no influence in the whole country.
Why did you fall like this?
In the thirty years after the founding of New China, the "Zaoloutang" experienced several hardships, first public-private partnership, and then the Cultural Revolution. As the first capitalist in Angola, the Song family suffered cruel blows and personal persecution, and the situation was unbearable. Mr. Song Shude, who survived the robbery, has died of heart and has congratulated him on his survival. How dare he develop?
As for the public-private partnership, this is a historic mistake made at that particular historical stage.
That is a measure to eliminate private enterprises under the policy of "restricting, utilizing and reforming". China's young and immature private enterprises and private economy suffered a catastrophe in the late 1950s, which made China's newly recovered economy suffer a severe winter.
It is a kind of alliance under the city in that specific historical period, and this kind of transaction is unfair to the redeemed private enterprises. For the redeemed private enterprises, it is an obvious unintentional civil act of obviously unfair, which has no legal legitimacy. In essence, it is a political act to use the profits of other people's enterprises for ten years to buy their enterprises and use the money in their own pockets to buy their enterprises. To put it bluntly, it is called confiscation. This is not a business transaction at all. Can it be fair? Can we say that "Zaoloutang" has nothing to do with the Song family on this basis? Is "Zaoloutang" already a state-owned enterprise? After more than 20 years of reform and opening up, why should we persist in the mistakes made more than 40 years ago? As a large state-owned enterprise, why can't Xi 'an Chinese Medicine Group treat Songjiahe "Zaolutang Chinese Pharmacy" well? Why can't we set up a joint-stock company with the participation of the Song family? Let's talk about historical mistakes first, and then talk about today's mistakes. As for the demolition, according to the regulations of the Ministry of Construction, the Chinese time-honored brand must be rebuilt at the original site when it is demolished.
But we can't find the antique "kitchen building hall" old house with shops in front and workshops in the back.
The old house faces south, with four courtyards, three facades and two octagons, followed by three pavilions, a carved brick gatehouse in the middle and a theater in the back. The whole courtyard layout is proper, compact and reasonable.
The wooden structure of the building is held high, beautifully decorated, and Joinery Work is exquisitely carved, which fully embodies the style of ancient buildings in Ming and Qing Dynasties.
While enjoying it, some experts praised that quadrangles that condensed the ancient architectural art like this are rare in China.
"Zaoloutang" cannot be separated from Wuwei City, which is the birthplace of Zaoloutang, so Wuwei City is famous for it. Without its five flavors: sweet, spicy, sour, bitter and salty, where did it come from? The "Building Hall" has long been a symbol and landmark building of Xi 'an ancient civilization and medical culture.
War is a mutual loss, and peace is a win-win situation.
Why not * * *?
Please be kind to Building Hall.
And the "China Time-honored Brand" has such an experience, and it is more than the "Zaoloutang" family.
Xi 'an Zaolutang Chinese Medicine Hospital, located at Xiaozhai West Road 15 in the southern suburbs of Xi 'an, is a characteristic Chinese medicine hospital integrating medicine and technology based on hundreds of years of gynecological treatment experience of Xi 'an famous brand Zaolutang.
Zaoloutang was founded by Song Dynasty in the second year of Ming Dynasty (AD 1622) and passed down from generation to generation. With a history of nearly 400 years, it is one of the six time-honored brands in China, more than 47 years earlier than Beijing Tongrentang.
Yi Song, deputy chief physician of Yang Caifeng and descendant of the ninth and tenth generations of Zaolutang, personally visited the clinic, adhering to nearly 400 years of treatment experience and more than 100 kinds of ancestral secret recipes, integrating the essence of modern medicine, and eliminating intractable diseases for our customers, which has been recognized and affirmed by all walks of life. Zaolutang invited many senior Chinese medicine practitioners and senior western medicine practitioners to conduct unique treatment and clinical research on various chronic diseases, gynecological miscellaneous diseases and intractable diseases. Serve the patients wholeheartedly. 1993 was awarded the title of China Time-honored Brand by the state. 2005438+0 was awarded as a trustworthy hospital by the Provincial Consumers Association.
In recent years, Zaolutang people have made efforts to improve their internal environment, which has been affirmed and recognized by leaders at all levels in provinces and cities. In 2002, with the approval of Shaanxi Provincial Department of Labor and Social Security, Zaolutang Chinese Medicine Hospital became the designated consumer hospital of medical insurance directly under the province. All insured persons, provincial government officials and national civil servants can come to our hospital with medical cards and medical records.
"jujube soup"