I think the two brands are better in terms of brand history, number of branches, profit, gold price and style.
Founded in 1848, Laofengxiang has a long history and profound cultural background, and was rated as "the first brand of gold jewelry in China" by the Gold Association, with more than 3,000 outlets. The gross operating profit is only 7.78%, and consumers like jewelry companies with low profits.
Zhou Dasheng was founded in 2000, and the number of branches in China is about 3,000, which is equally divided. It is positioned as the leading brand of diamond jewelry in the middle and high-end mainstream market, with a gross profit of 34.58%, which is much higher than that of Lao Fengxiang, indicating that the proportion of gold in Zhou Dasheng is not high.
From these simple data, it can be clearly seen that Lao Fengxiang is better than Zhou Dasheng in buying gold.
First, compare two brands.
1, Lao Fengxiang is one of the earliest established jewelry brands in China, with a history of one hundred years. Founded in Guangxu period (1848), it has experienced the baptism of China in various times, giving Lao Fengxiang a deeper cultural background, and his jewelry is more in line with the culture of China. At present, Lao Fengxiang has been recognized as "China's time-honored brand" by the Ministry of Commerce, which shows his position in the jewelry market.
2. Zhou Dasheng was founded in 1999 with a history of 17 years. From a cultural point of view, Zhou Dasheng is inferior to Lao Fengxiang. At that time, the development speed of Zhou Dasheng was very fast. In September this year, more than 3,000 stores in Zhou Dasheng were listed on 20 17, ranking second in the country in terms of market value (the first place is the strong development momentum, which should not be underestimated. In recent years, we have won the exclusive agency of faceted cutting, which has a strong advantage in diamonds.
Second, let's compare gold jewelry.
For pure gold jewelry, in fact, the products of all brands are similar. Because the hardness of pure gold is relatively low, the design of pure gold is very obviously limited. But different brands have different tendencies. Look at Angie Chiu, the spokesperson of Lao Fengxiang. Therefore, Lao Fengxiang's orientation is more inclined to China's traditional cultural aesthetics, Chinese style and classical beauty.
Yes, their spokespersons are all young, namely, Master Huang's wife and classmates. Before Angelababy, Lin Chi-ling was the spokesman of Zhou Dasheng. No matter who said it, it represents the aesthetics of the younger generation. Therefore, Zhou Dasheng's brands are more inclined to fashion routes, and the customers they meet are younger.
Therefore, comparing the two brands, there is actually no better gold jewelry of that brand. Lao Fengxiang has a long history and won the hearts of the people. Zhou Dasheng is developing rapidly, and both companies are very trustworthy because of their reliable quality. But the main audiences of the two brands are different. When choosing jewelry, you should choose the one that suits your style best.
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Lao Fengxiang is an old Chinese brand. Generally, there are many styles of gold, and the purity of gold is high. Older people buy more. After all, it is a time-honored brand, and Zhou Dasheng's words are often deeply rooted in people's hearts and accepted by people of all ages. Many styles, more fashionable and popular fashion items, are more easily accepted by young people. See which one you want to buy.
This is the development process of two brands. The quality of a credible endorsement is credible, but there will be differences in style and service, so you need to go to the store to understand and experience it yourself.
We all say that there is no difference between good and bad gold brands, only the difference in brand size. Which brand is good or not can't be judged simply by the comparison of size. For the two brands, Lao Fengxiang and Zhou Dasheng, which gold jewelry is better depends on your understanding from what angle.
Influence; Speaking of Lao Fengxiang, an old brand of gold jewelry, it originated from 1848. It is a century-old national brand with a long history, profound cultural background and strong strength. It can rank among the top three domestic jewelry brands, which shows its influence. Chow Tai Sang Jewellery belongs to a rising star, which was founded only ten years ago. Its qualifications and influence are not as strong as that of Lao Fengxiang, so it is not in the same class in terms of influence.
Cost performance; As we all know, the higher the brand awareness, the higher the brand premium and the higher the price. Usually, the price per gram of gold jewelry is high /60-80 yuan processing fee is normal, and it is a big brand. Generally, the main products are gold (mainly depending on the style and technology of gold), so there is no cost-effectiveness problem in the price of gold. Zhou Dasheng will have certain advantages in cost performance, which is also the law of the market. Generally, the price of gold is 20-40 per gram (mainly depending on the style and technology of gold).
Consumer groups; Lao Fengxiang's gold consumers are generally people with certain economic strength, mostly middle-aged women. They prefer gold and pursue the quality, popularity and influence of the brand. The higher the price, the more they may like it and are willing to pay for the high added value of the brand. Zhou Dasheng tends to be a young fashion and wedding jewelry brand, whose main product is diamonds. From its advertising spokespersons, main colors and advertising words, we can feel that "born to love is beautiful because of love" is not Zhou Dasheng's main product for gold jewelry, because the profit rate of gold products is very low.
In a word, the brand can't decide everything. We can only understand that as long as we can meet our own needs according to our own preferences, we think it is the best brand. Each brand has different development direction, different ideas and different product positioning. As long as there is no problem with the quality and workmanship of gold jewelry, we all think it is good.
There was no trace of Lao Fengxiang after liberation, and he came out again after the reform and opening up.