The "Caibai" jewelry brands under Beijing Caishikou Department Store Co., Ltd. (hereinafter referred to as Caibai Company) include pure gold, pure gold, 18K gold, platinum, diamond, jadeite and white jade. With the concept of honest management and high-quality products, "Caibai" jewelry has achieved the extraordinary performance of being the first in gold jewelry sales in Beijing and the first in single store sales in China for 20 consecutive years, and has successively won many honors such as famous brand products in China, well-known brands in China's jewelry industry, national civilized units and national model workers' home. In 2009, the sales of Caibai Company exceeded 4 billion yuan.

2009 China Jewelry and Jade Jewelry Guide

1985, Caibai boldly took the first step and became the first department store in Xuanwu District to operate gold jewelry. In 2002, China gold market was officially in line with international standards, and Caibai was the only retail gold enterprise among the comprehensive members of Shanghai Gold Exchange 108.

Scientific and rigorous quality system, people-oriented service system, high-tech technology system ... Perfecting scientific management system and "honest management" have become the winning way for Caibai to travel in the business world.

1. Pursuing Excellence and Achieving Gold Quality

As the first batch of gold jewelry enterprises in Beijing, Caibai Company has always regarded the quality of goods as the foundation of brand development. 1998, Caibai Company successfully passed the ISO9002 quality system certification and became the first state-owned commercial enterprise in Beijing to pass the international quality system certification.

Caibai insists on purchasing gold and platinum raw materials from Shanghai Gold Exchange, and controls the supply.

In the process of brand building, Caibai Company selects the best from many manufacturers, and gradually selects a number of manufacturers as strategic partners and production bases of Caibai, and issues high-quality orders for "Caibai Jewelry" products higher than the national standards; Go to the production base to randomly check the quality of goods; For gold and platinum ornaments, not only the content stipulated in the national standard is controlled, but also the formula elements are strictly tested. At the same time, the corresponding quality requirements are put forward for other elements besides the gold content of jewelry to ensure the quality of gold and platinum jewelry.

Since 2005, Caibai has continuously optimized and improved its management, and has invested more than 4 million yuan to build an ER P management platform, realizing the integration of business, property and personnel and single product management, which is the first in the industry. The unique technical system of cabbage has achieved a high level of management.

2. People-oriented to achieve quality service

Caibai was the first to set up a "Gold Jewelry Service Center" in Beijing, realizing the "integration" of lettering, engraving, cleaning, repairing, trade-in and packaging, fully implementing 25 service promises of Caibai, and providing warm and convenient after-sales service. Since the establishment of the service center, it has received tens of millions of customers. This is a huge intangible asset of Caibai Company and an important part of the brand connotation of Caibai jewelry.

At the beginning of 2009, Caibai also launched carving business with different themes of wedding, growth and celebration. Customers can engrave their colorful photos and greetings on gold and silver commemorative badges, making them precious metal souvenirs with emotional added value.

Through more than ten years' training system with enterprise characteristics and the edification and cultivation of enterprise culture, Caibai has formed and reserved a large number of professionals with different characteristics, enabling the company to develop continuously.

3. Continuous innovation to achieve gold brand

Caibai began to specialize in gold products, and later made jewelry, jade diamonds and other accessories prosperous, becoming the first choice for all kinds of accessories, because Caibai not only deeply understands the needs of consumers, but also actively strives to create demand, guide demand and service demand.

From the first sale of "Millennium Gold Bar" in China to the exclusive sale of "New Year Gold Bar", the dishes have new ideas every year, and new products are constantly injected into the brand, gradually forming a new year series with "New Year Gold Bar" as the core.

4. Rivers, lakes and seas show everyone's demeanor

In the 1990s, the World Gold Council, the International Platinum Association and De Beers Diamond Group, after careful investigation, turned their attention to Caibai one after another. After more than ten years of close cooperation, Caibai has become a window to show international jewelry fashion. The World Gold Council's world's first fashion K-gold concept store, the International Platinum Association's image display area and FOREVERMARK's world's first diamond concept store have successively settled in Caibai Company. Consumers can always see the latest and most popular jewelry in Caibai.

In recognition of the outstanding performance of Caibai Company, the World Gold Council presented a piece of high-purity gold ore weighing 1.5 tons to Caibai in 2008 and inscribed it as "China No.1 Gold Mine". The president of the International Platinum Association personally came to Beijing from London for several years in succession, presented the sales champion trophy to Caibai, and wrote the words "global platinum sales leader" for Caibai.

Caibai has a production and processing base and a unique retail terminal, forming a management system integrating raw material procurement, design and processing, product sales and after-sales service. This indicates that Caibai Company has gradually transformed from a retail format to a characteristic franchise company with its own product brand.