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Greentown finally showed its "trump card"
"We design the best jewelry in the world, from clever cutting to making every unique jewelry, and every step is art"-Lawrence? Graf

Graff diamond, a palace-level brand name, embodies the most gorgeous and precious gem in the world. In the jewelry industry, Graf is a symbol of rarity and Excellence, and the jewelry produced is unparalleled in the world, and it is also the world's top pioneer in quality, style and technology.

Among them, the most famous diamond in the world: Delari Sunrise Topaz Diamond is even more famous.

Delalre Sunrise is the largest square-cut brilliant yellow diamond in the world, weighing 1 18.8 carats.

It comes from an extremely rare octahedral original stone. With extraordinary talent and patience, Nino Bianco, the most respected diamond polisher in the world, made a square cut for this rough stone and polished it into a bright yellow diamond. The task took nearly a year to complete. It can be said that its fate was doomed as early as birth!

The birth of world-famous diamonds is attributed to Lawrence's extraordinary talent, innate insight into treasures and unremitting pursuit of perfection. Coupled with his sincere enthusiasm for diamonds and deep understanding of gems, he has stood firm in the world and has stood up to this day.

If Graf completely releases the brilliant light of every diamond, it will promote the popularity of "Haute Couture" all over the world. Then in contemporary times, more idealists who yearn for advanced lifestyle and new luxury aesthetics have created many unique city classics from paying tribute to classics to rejuvenating their vitality.

Sample of high-end residential buildings in China

You can't get around the word "the phoenix rises, the tide rises and falls"

If Graf wrote the legend of the world famous diamond, then in the real estate industry, the "Fengqi" product represented by Greentown China has the same legend as Graf's famous diamond.

In 20 16, Greentown carried out a top-level urban residential work in Laoshimen, Hangzhou, which was named "Fengqi Chaoming" from the geographical context.

Today, the "Phoenix Rising with Tide" is still the top city mansion of Greentown Group, and it has become an insurmountable high-end quality model for a time, a city and even contemporary China.

Since its birth, it has not easily landed in other cities because of its particularity. Since its birth, this IP is synonymous with a new generation of luxury houses in China, and it is full of bright spots along the way.

The birth of every phoenix is extraordinary.

The creation of Fengqi system has always been a "coarse vein" plus an "aesthetic landmark".

"Thick regional context" means that Fengqi series products are very harsh in the choice of plots. Only choose the core areas of first-and second-tier cities, and site selection is the source of urban context and the window of the times.

Take Feng Qi's pioneering representative work: Fengqi Chaoming in Greentown as an example. As far as the project is concerned, it was born in Laoshimen, Hangzhou. The territory of the Central Plains, which has a long history of inheritance, laid the foundation for Feng Qi's works.

At that time, Hangzhou had stepped into the process of accelerating internationalization, and the ever-changing new urban areas came one after another; At that time, Greentown entered the Chaoming plate with a floor price as high as 45,368 yuan/,and it was this rare earth infiltrated by the blood of a thousand years of culture that was valued.

If the Chaoming plot opens a new chapter in Greentown's "Fengqi system", it is better to say that this far-reaching high-end sequence has defined the spirit of luxury house location for the city since then: non-Fengqi, not prosperous.

On the basis of a long and splendid context, Greentown is the ultimate description of the new era: the landscape planning of eastern Zen, the innovative application of high-grade ash and contemporary aesthetics have pushed "Phoenix Rising, Tide Singing" to an unprecedented product height.

Some media even praised it: this is Greentown's best work of "New Era Hangzhou". Because of this, Fengqi Chaoming has been recognized and sought after by the industry and the majority of buyers since its launch, and the unit price of a single house at that time exceeded 65,438+10,000/set.

retrospect and prospect

Dialogue and Gao Ding's "Aesthetic Milestone"

"Aesthetic landmark" means that all products of Fengqi Department strive to create works that can pay tribute to the city in rare places, and its construction team only cooperates with first-class masters at home and abroad.

Greentown Fengqi Chaoming Project is jointly operated by designers and teams from China, Britain, Japan and Singapore, including gad (Greentown Design), CDS (Carlisle Design Studio) in Britain, BF (Burega Farnell) in Singapore, Master Ji of Japanese Landscape, Suzhou Landscape Design Institute and so on.

With the inheritance of a thousand-year-old aristocratic culture gene and the innovation of many international masters, Qi Xin works together in Chinese-style houses and western-style apartments to create a different modern luxury temperament, which makes the rise of the Phoenix and the tide sound realize the perfect combination of inheritance and innovation.

At the same time, it also brought a brand-new "phoenix-habitat system" to the world: the high integration of Chinese and western civilizations, the agility and transparency of natural creations, and the elegant style of tonal art description.

In Hangzhou, these "minority" design elements and aesthetic ideas are aggregated and become a reward for "minority".

Therefore, during the opening period, Greentown Fengqi won the prize with soft hands, and even won the Asia-Pacific Real Estate Award, which is known as the "Oscar Award" in the world real estate industry, symbolizing the highest honor in the international real estate industry.

At that time, most of the peers and real estate coffees in almost all provinces in China had been to Fengqi Chaoming.

Then, more and more other real estate projects put out the propaganda slogans of "team design comes from the phoenix" and "master writing comes from the tide", which shows the innovation of the industry "Phoenix rises from the tide".

At the end of last year, the high-rise buildings in Greentown ushered in delivery, and the solid quality and landscape once again surprised Hang Cheng. Many people lament that the same building materials in the hands of Greentown can make a unique aesthetic.

As a result, in the first half year after delivery, there were few listed houses in the second-hand housing market, and the owners were determined to "property hoarding", and Greentown products were added, which was the ultimate.

Really achieved the "double" focus of the industry and the city.

Throughout every work of the Greentown Fengqi Department, people will always find the closely connected "story line":

With the strong participation of the world masters,

The choice and use of materials is the most important.

Location of downtown/cultural origin …

Every detail, without exception, laid the position of Fengqi Department as a high-end sequence of Greentown.

It is precisely because of this that the genes that have always flowed in Fengqi Mansion can be passed down again and again, and come for a group of "ambitious" people in every city. They deeply agree with Feng Qi's contemporary aesthetics. They prefer to stay in the city center and celebrate with the prosperous times.

The depth of understanding of a city lies in what it has done for it.

Seven years of intensive research is a poem written by Greentown to Tianjin.

This "Chinese and Western" city, with its magnificent development mind, deeply attracts the arrival of craftsmen.

As a leading quality residential product development and comprehensive service provider in China, Greentown has been involved in Tianjin Quanyun Village project since 20 15. Greentown has been stationed in Tianjin for seven years, and has successively developed Tianjin Quanyun Village, Greentown Chengyuan, Yujiangtai, Greentown Li Tao Feng Chun, Greentown Xichun Yue Ming and Greentown Xichun Yunfeng. ......

Every appearance of Greentown can always bring about a product revolution and trigger a phenomenal market.

When the symbol of "Phoenix Rising, Tide Singing" spread from Hangzhou to Tianjin, the height and dimension of the product were actually set at the beginning.

Laochengxiang+Fengqi, the top CP, is not one, but the only one.

As the top sequence of Greentown, Fengqi comes from "International Hangzhou" and lives on the precious pulse of every city. The warm sense of art and the times have established the height of his site selection concept. Whether it is Chaoming in Hangzhou or Hengdu in Wenzhou, the "initial heart" with the city has always existed.

Drum Tower Old Town Box is the eternal "center" of old Tianjin people.

This time, in the face of the accumulated urban heritage and brand-new regional value, Greentown pays tribute to the city in the name of Fengqi, which is the biggest tribute of Greentown to Tianjin.

Southeast shape wins, Wu San city, Qiantang is prosperous since ancient times; Within the ten gates, next to the moat, it has been inherited for thousands of years-this is the attitude of the opening work of the Fengqi Department at that time, "Greentown Fengqi Chaoming" to the location of the old ten gates.

Today, the "birthplace" of Tianjin City is the old city box, where there are deep houses in the old city, which is the source of Tianjin's wealth and the cultural origin of the city ... It is also the attitude of "Greentown, Fengqi Yueming" towards the location of the old city box.

In the old city of Tianjin, this land, which strongly echoes the Fengqi system of Greentown, is like a delicate original stone to be cut, attracting Greentown to place top aesthetic works here. Greentown will rewrite Tianjin Wei's 600-year urban trend with its architectural work "Phoenix Rising, Moon Bright".

At the source of Jinmen city

Contemporary Aesthetics of C-TREK City

The real art lies in adapting to local conditions.

As the first phoenix line in Tianjin, Greentown Fengqi Yueming should not only inherit the genetic ceremony of contemporary luxury houses such as "Hangzhou Fengqi Chaoming", but also absorb the local style and background of Tianjin and be born in the new generation of the city.

Faced with such scarce and expensive land, Greentown can't live up to it.

When "Fengqi" came from Hangzhou to Tianjin and from the rainy south of the Yangtze River to the north of the commercial port, the design team Line+ Studio abandoned the minimalism of Hangzhou and found design inspiration in Tianjin, a city where eastern and western cultures blended.

Abandoning the traditional residential facade design language, simplifying the complex, based on the octagonal window of Feng's former British Consul General in Tianjin, the basic form of the building is shaped with innovative, rational and minimalist matrix grids.

On the basis of respecting the local context of Tianjin, the design team Line+ Studio tries to make Tianjin, which has a history of 600 years and is known as the "World Architecture Expo", once again become the leader of architectural art fashion and add a great and gorgeous roof to this ancient and heavy city.

This time, Line+ Studio inherited the simple and honest texture of traditional stone, separated by decorative lines, edged by metal, and filled with trendy large-area glass, which made lightness and steadiness realize a harmonious aesthetic order.

Especially in China, the combination of "crystal cutting" was pioneered, so that each square was inlaid with a crystal clear rectangular crystal. Seen from a distance, the whole building is so modern, luxurious and unique.

In fact, Feng Qiyueming's bold innovation originated from Dr. Zhu, co-founder and architect of Line+ Studio.

He has won the first prize of Architectural Design Award of China Architectural Society, WA China Architecture Award, Italian A' Design Award Gold Award, Archdaily Best Architecture of the Year, China Architectural Engineering Luban Award and many other professional awards at home and abroad.

This bold innovation of Tianjin is also an amazing leap in the image of Tianjin under the pursuit of extreme productism by Greentown.

As Dr. Zhu said: "A good design is a combination of high-quality space production+business operation logic+regional cultural response. A good work is the product of collision and balance after empathy. The concept of housing must be the unity of value, dignity, fashion and experience. "

From Hangzhou to Tianjin, "Fengqi" IP is a geographical migration driven by product genes on the surface, but it is the grand sound of product spirit and urban civilization on the inside. In fact, the two have already been inextricably linked.

If "Phoenix rises with the tide" started in Hangzhou and is the historical origin of Greentown's return to urban land, then "Phoenix rises with the tide" is Greentown's tribute to the spirit of "making waves" that has existed in this city since ancient times.

They are more like witnesses of an era, walking with great peers in the bustling fetters, from the time-honored cultural source sites to the popular future capital.

The innovation of Tianjin Greentown is also in its infancy. ......