Earlier this year, some media reported that Huawei will enter the TV industry this year and adopt a dual-brand strategy in TV brands. At that time, it was widely rumored in the industry that Huawei's first smart TV would be released in April, with an estimated target of100000 units. Later, it was reported that Huawei will launch high-end TV in September, supporting high-end features such as 8K ultra-clear resolution, wide color gamut and AI artificial intelligence. The panel may come from Samsung.
However, people familiar with the matter said that Huawei TV will not be limited to the high-end field. In the low-end market, Huawei is seeking cooperation with supply chain manufacturers such as BOE and Huaxing Optoelectronics to jointly develop LCD TVs.
Some analysts believe that Huawei wants to enter the TV field mainly because it wants to build its own ecosystem around consumer electronic products. At present, Huawei is making every effort to promote the HiLink intelligent connection ecosystem.