"Look at the face first, then enter the door", which is the first reaction of most consumers before entering the store. The so-called look at the face first, simply put, is to look at the name of this store first. If the name of the store arouses consumers' curiosity and may win their attention, then consumers will definitely go into the store to have a look.

Below, I will give some suggestions on how to give a name to a store that attracts consumers' attention. Let's take a look and learn.

There are ingenious ways to name shops and teach you how to attract attention.

The first trick: change idioms skillfully

Changing idioms can not only make customers see what the store sells at a glance, but also make them look elegant. If there is a clothing store called "clear at a glance", there is also a women's clothing store called "silk painting"; A women's clothing store at the southern end of the main city is called "overjoyed".

I didn't know the secret until I talked to my boss. "At a glance" clothing has many characteristics, but few things are fine. Entering the store can be said to be clear at a glance, focusing on the consumption of specific groups; The Silk Painting is mainly made of silk clothing, and the decoration inside is also poetic. "Overjoyed" focuses on low-end consumer groups, focusing on price advantages, which makes you overjoyed.

There is a wedding company named "Love City" on a main road, which is exactly what the boss wants. Opening a wedding company naturally hopes that as many couples as possible. There is also a women's and children's clothing store called "love at first sight", which is homophonic "love at first sight". Yi is a third person pronoun, which is often used to refer to her in real life. The name "love at first sight" shows the "gender" of this store.

The second trick: go straight to the point.

The second major feature of the store name is that it is easy to understand and easy for consumers to remember. Such as "Ah Q Men's Wear", "Little One" and "Flower Core House". In addition to these popular names, more is to make a fuss about the function of the product directly, focusing the function of the product on the signboard, such as: "open sesame", as the name implies, is a shop with a lock key; "King of Porridge" is a restaurant that mainly serves porridge, steamed stuffed buns and cold dishes. It goes without saying that "three meals a day" is a Chinese restaurant to solve people's three meals a day, and it also focuses on low-end consumption.

These businesses spare no effort to name their stores, which can not only make customers remember their names, but also let customers know what they are doing through their names. From this point of view, it is really not to be underestimated for businesses to gain insight into customers' minds.

The third measure: borrow homophones.

Speaking of homonyms, I have seen relatively unique signs. Silicon Valley is synonymous with high-tech industry, which originated in the United States, but has also been seen in Nanchong. However, this "Silicon Valley" is not Silicon Valley. Its name is "Turtle Valley" and it is actually a shop selling turtles. When I entered the store, I saw that all turtles, large and small, were packed in glass jars, and the price was reasonable. I was also responsible for raising turtles. The boss said frankly that making the name of the store "Turtle Valley" was intended to be tricky and unforgettable. As long as you buy turtles in the future, you will definitely not forget the "turtle valley".

In addition, I have seen a restaurant called "Steamed Beauty". Needless to say, it must be a homonym of "truth, goodness and beauty". The distinctive decoration in the store, coupled with the "relatives" of "truth, goodness and beauty", really left a good impression on people.

Nowadays, it is an era of fierce competition. In order to gain a firm foothold in the market competition, business owners have made great efforts in naming signboards. There is also a "Da Ren gaga" women's clothing store that visits relatives with celebrities, which reminds people of the American fashion queen "ladygaga", and the women's clothing styles in the store are also dominated by fashion styles. The "Longzhongdui" clothing store that uses allusions and the "stone edge" of human emotions also have their own profound meanings and magical powers.

A senior advertiser in the advertising industry told me that a signboard is really essential for a business, and it is really necessary for ordinary owners to attract customers and attract attention. A signboard that is easy to understand and remember is not lacking in humor. However, businesses must also understand that quality is the last word for survival and development. "peaches and plums don't say anything, but do their thing." The publicity of customers is often wider and stronger than that of signboards. Besides spending time on signboards, we should pay more attention to the quality of goods.

In addition, when naming signboards, some merchants should also be careful not to infringe the trademark rights of other brands, otherwise they will play too much, infringe on the interests of others and lead to lawsuits. You may lose yourself in the end, but you will be self-defeating.