Zhonghui Design (professional packaging design company) answers:

Packaging design is an indispensable part of modern commercial marketing. It can convey product information, attract potential customers and strengthen brand image through specific forms, structures, materials and visual elements. For different types of products, the appropriate packaging design scheme will be different. The following are eight basic packaging design categories:

Manufacturing packaging: This kind of packaging is mainly used to protect products from being damaged during transportation, such as cartons, wooden cases and metal pipes.

Retail packaging: this kind of packaging refers to the packaging directly purchased on the shelves of retail stores, usually made of plastic boxes, cartons, polyester film bags and other materials.

Secondary packaging: After the general consumer goods enterprises flow to the wholesale and retail market, sweaters, fruits and sweets need to be repackaged to maintain the quality, such as take-away lunch boxes and portable decorative boxes.

Durable goods packaging: this kind of packaging is mostly used for gifts and luxury goods, which need to pay attention to luxurious and exquisite design, such as suitcases, jewelry boxes, gift packaging bags and so on.

Refrigerated/frozen packaging: This kind of packaging is usually used to preserve food, medicine and other perishable products. There are many kinds of materials, the most common ones are gradual (such as liquid fruit testing, bottled beer and milk) or fresh-keeping bags that deeply cool individual contents.

Consumer goods packaging: Consumer goods packaging is mainly used to load retail products, such as food, shampoo, soap and so on. Its design usually takes into account transparency, biodegradability, low saturated hydrocarbon content, ingenious creativity and lasting anti-counterfeiting methods.

Cosmetic packaging: High-value beauty products usually need luxurious fractal design, and they also need to be exposed after use, so the aesthetic feeling needs special experience. Therefore, their packaging concept is usually an imitation of art or fashion products, such as exquisite glass bottles and beautiful leather hand-held boxes.

The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional packaging design company, hoping to help everyone.