As New Year's Day approaches, shopping malls will not only seize the opportunity to engage in promotional activities, but also thank all employees for their efforts in the past year in the form of New Year's Eve party. The following is the planning book for the New Year's Eve party in the shopping mall. Welcome to reading.

Shopping Mall New Year's Eve Party Planning Book (1)

Shopping mall New Year's Day activity plan: 2014 65438+February 29th.

Highlights of New Year's Day activities in shopping malls:

1. New Year's Day promotion can be divided into two steps: welcoming New Year's Day and celebrating New Year's Day, with the emphasis on celebrating New Year's Day. Is this scheme suitable for New Year's Day holiday? Chinese New Year? Hold on. The time to welcome New Year's Day is 20 14, 12, 29 -3 1, and the 29th is Saturday. Can we take advantage of the weekend promotion? Welcome new year's day? To build momentum. The time for Chinese New Year is 20 15 65438+ 10/0/1.

2. The focus of promotion is clothing and household appliances, which are the main source of sales profits of merchants and also the customers buy more goods during New Year's Day.

3. New Year's Day is the beginning of a new year. In order to thank members' customers for their long-term review in the past year and their continued presence in the new year, special promotion activities can be carried out for members.

4. New Year's Day is also the climax of wedding consumption, and corresponding promotional activities can be launched.

Shopping mall New Year's Day activity plan special planning activities:

(a), binary home appliances shock release.

2002=2000+2

If you spend more than 2,000 yuan on shopping, you can buy VCD, rice cookers, telephones, gas cookers, tape recorders and other commodities worth 200 to 300 yuan.

Operating instructions:

*2 yuan should have a variety of items to choose from, giving customers more choices.

(2) 20 15 roses bloom in the new year.

Customers who shop in the supermarket will be given a rose with the shopping receipt, ***20 15, while stocks last.

Operating instructions:

* This activity can also take the form of door-to-door delivery. Whether shopping or not, send a rose, but pay attention to prevent crowding and looting.

* The activity time can be 1-2 days, depending on the strength of the merchant and the gift effect on the first day. The gift-giving time starts from business hours.

(3) move a pot of flowers and plants home during the New Year.

In the new year, people often like to add some decorative items, such as flowers and plants. Holding different kinds of flowers and plants exhibitions at the entrance of shopping malls, accompanied by text explanations and on-site introduction and explanation by lecturers, will certainly attract a large number of people to watch; At the same time, you can also organize a group of flowers for on-site sales.

Venue: the square in front of the door or the central hall.

Processing instructions

1. Exhibition-oriented, supplemented by sales. To a certain extent, the exhibition aims to improve the taste of shopping malls, provide consumers with an opportunity to watch, and is also an activity to guide consumers' interest and transfer certain knowledge.

2. Exhibition content: Besides flowers and plants, goldfish can also be exhibited. In operation, it is relatively more convenient and easier to place flowers and plants, and it doesn't take much thought to carry and place them.

3. The flowers and plants needed for the exhibition can contact the Botanical Garden or the Flower and Bird Market for help.

Shopping Mall New Year's Eve Party Planning Book (2)

I. Purpose:

1, Celebrate Brilliance, Welcome Brilliance 20 15- 20 16 New Year's Eve party.

2. Enrich the amateur cultural life of all employees through the New Year's Eve party, improve cohesion, enhance team spirit and optimize corporate culture.

Second, the party time, place, number and content

1, time: 20 15 12 3 1.

2. Location: to be determined (* * * *)

3. Party theme: Love my crystal platform and create the future.

4. Number of people: all employees, suppliers, customers and friends in the industry (total: people)

5. Content: 1. Competition activities (including tug-of-war and basketball games)

2 literary evening (including lottery, interactive games, singing, dancing, sketches and other cultural programs)

3. New Year's party

Three. Party budget (total: * * ten thousand yuan)

1, lottery prize budget (total: **000 yuan), in which: grand prize 1, bonus **00 yuan; 2 first prizes, with a bonus of **00*2=***00 yuan; Five second prizes, bonus **00*5=***00 yuan; 8 third prizes, with a bonus of **00*8=***00 yuan; 20 fourth prize, bonus *0* 12=**00 yuan; 30 commemorative prizes, with a bonus of *0*30=*00 yuan; (Total number of winners: 58)

2. Outstanding employee bonus (total: **00 yuan)

3. Performance (total: **00 yuan)

4. Items purchased for the party (total: **00)

5. Meals (total: **00)

Note: For details, please refer to the Appendix "Budget Table for New Year's Party".

Fourth, the party's preparatory group.

1, master plan: Fang Chuanmi

2. members of the planning group: Fang chuanmi, Li x and Xiong X.

3. Logistics Support Group: heads of departments, financial personnel, administrative clerks and security guards.

4. Etiquette group: supplier reception group (Hu X), customer reception group (Qin X), industry reception group (Dai X) and internal staff reception group (Chen X).

5. party program group: Li X.

6. Organizer of the party: (to be determined)

7. Competition activity group: Hu X.

Five, the party site personnel division of labor arrangement:

1, scene decorator: Liu X,

2. person in charge of the party: Li X.

3. On-site coordination of the parties: Li X.

4. guest guidance: Hu X.

5. site preparation personnel: all clerks in the office, led by Chen X.

6. On-site order maintenance: security team Li X.

7. competition leader: Hu X.

8. audio equipment group: Zhao X.

9. Security Group: Li X. Security Group

Sixth, New Year's Day Competition Time

1, tug-of-war (2013-12-311:00)

2. Basketball match (2013-12-3114: 00)

Seven, the party process

1 and 16: 30.

2. Play the background music "Beyond Dreams"

3, dance opening (guided by professional teachers)

4. The host took the stage (welcome speech)

5. The leader (general manager) and the manager speak (10 minutes)

6. Commendation and reward for outstanding employees (speeches and group photos of outstanding employees)

Step 7 eat

8. Program performances, lottery, interactive games, impromptu programs, etc. (All programs in the performance are guided by professional teachers, and all singing performances must be deleted internally.)

9. At the end of the party, all the cast members sang a song: Tentative "Tomorrow will be Better", and all the staff took a group photo as a souvenir.

10, the logistics team arranged personnel to pack things, tidy up the site, and organized personnel to get on the bus and return to the factory in an orderly manner.

Eight, the party preparation work arrangement

1. Master Plan: Fang Chuanmi is responsible for supervising the preparation of all activities.

2. Planning group: responsible for the preparation of activity plan, the expansion of process and the coordination and communication of each group's work.

3. Mobilization of department heads (completion time: 2013-11-21)

Person in charge: person in charge of each department

Do a good job in the ideological work of department heads, let them fully participate, and help explore employees with performance potential through their understanding of subordinates, thus improving the enthusiasm of employees. Responsible for mobilizing employees in the area to actively participate, finding employees with special skills in entertainment programs, and encouraging them to sign up and perform on stage. The selected project should be strongly supported by the department/department.

4. Scheme pre-selection (completion date: 65438+February 25th)

Person in charge: Human Resources Administration Department

Be responsible for the selection of evening programs and ensure the quality of the programs.

5. Program rehearsal (completion date: 2013120131225).

Person in charge: Li X, Human Resources Administration Department.

Rehearsal at the performance site, sound equipment and facilities in place, rehearsal planned 1 time.

6. Site layout (completion date: the day of the party)

Person in charge: Liu×,

, hole x, Zhang x,

Responsible for the stage construction, sound, venue and background layout of the party.

7. Etiquette group (completion date: the day of the party)

Person in charge: Gao X is responsible for the reception and guidance of VIP in the lobby.

8. Audio equipment group:

Person in charge: Zhao X is responsible for the installation and debugging of on-site audio equipment and the work of DJ and disc music.

9. On-site preparation personnel: all clerks in the office, led by financial Sean.

Responsible for distributing food to the audience and distributing it in place. Before the party starts, he is responsible for handing out interactive props such as colorful flags and light sticks, handing out lottery numbers, serving as an award ceremony, preparing fruits and tea for the guests, and guiding them when they take the stage.

10, notify the party guests.

Person in charge: Supply Chain Marketing Department

Responsible for filling out and issuing invitations (invitations), informing guests to attend the party on time, and arranging seats after arriving at the scene. (The invitation letter needs to confirm the sample format and quantity, and the printing is completed. )

1 1. Take photos at the party (completion date: the day of the party)

Person in charge: Mei X.

Responsible for recording the whole process before and after the party, taking photos from different angles and times with the camera to reflect all aspects of the party.

12, coordination work

Person in charge: Hu X.

Responsible for the personnel transfer of the party to ensure the smooth completion of the party.

13, material procurement and leasing

Person in charge: Fang X, financial officer of the procurement department.

Responsible for purchasing food, gifts, prizes, props and other items needed for the party and renting clothes.

14, props preparation

Person in charge: Procurement Section and Project Team

Responsible for the preparation and delivery of various game props for the party.

15, venue order maintenance

Person in charge: Li X, administrative security team.

Responsible for defining the audience seating area, maintaining the order of entering and leaving the party, and arranging audience seats. The supervisors of each department/workshop maintain the order of their own personnel and do a good job in safety.

Nine, awards, lottery guests:

Person in charge: A. Grand prize (general manager), B. First prize (to be determined), C. Second prize (employee representative), D. Third prize (management representative) and E. Fourth prize (foreman representative).

Present awards to the corresponding winners on the spot; Participation (Memorial) Award

X. Other preparatory work

1, Budget Table for New Year's Eve Party

2. "New Year's Eve Party Program"

3. List of party prizes and items

4. Party time and flow chart

Eleven, planning work completion schedule

Shopping Mall New Year's Eve Party Planning Book (3)

I. Activity time: 20 14 12 3 1? 20 15 1.3, lasting for 4 days.

Second, the theme of the new year promotion activities

Iii. purpose of the activity 1. Through holiday promotion, attract potential customers to spend, increase sales, and shape a good image of shopping malls in consumers' minds. 2. Increase the loyalty of old customers to shopping malls and ensure that customers come to spend for a long time.

Four. Activity content and detailed rules

1. During the activity, customers who have accumulated shopping in 300 yuan in this mall can draw a lottery with the shopping receipt of that day. There are six levels of rewards in this lucky draw, and the specific settings are shown in the following table. 100% won the prize. Award Setting Table Award Level Award First Prize Laptop (4999 yuan) Second Prize LCD TV (3500 yuan) Third Prize Combination Audio (1500 yuan) Fourth Prize Rice Cooker (800 yuan) Fifth Prize Washing Powder (20 yuan) Memorial Prize Toothbrush (5 yuan)

2. Where shopping in this mall is full of 200 yuan, add goods with 6 yuan convertible value 18 yuan (such as tea cups); If you buy more than 2,000 yuan, you can buy goods worth 88 yuan with 6 yuan money (such as rice cookers and hair dryers); If you buy more than 5,000 yuan, you can buy goods worth 128 yuan with 6 yuan (such as an electric iron and an MP3); After shopping for more than 65,438+00,000 yuan, add goods (for example, a VCD or DVD) that can be exchanged in 6 yuan for 300 yuan. Operating instructions: take the shopping receipt to the service desk to exchange goods, and stamp the receipt to indicate that it is invalid. If a commodity has been redeemed, it can be replaced by a commodity of the same value.

Verb (abbreviation of verb) is the way to publicize activities.

(1) newspaper 1. Release time: Jiangcheng Evening News 65438+February 28th. 2. Advertising content (1) 20141231~ 201565438. (2) The store held a four-day discount promotion on June 365438+February 3 1 and February 2065438+1October 3, 2005. (3) On 2065438+200565438+1 0/day, the shopping mall launched the activity of giving away cake coupons in full.

(2) TV rolling subtitles 1. Broadcast time: 201412.25 ~12.31. 2. Subtitle content: 20141231~ 201513, and other grand prizes in the shopping lottery.

(3) Banner outside the mall 1. Hanging time: 201412.25 ~ 20151.4. (65438+arrive at 7 am on February 25th) 2. Banner content (1) There are many surprises in the New Year holiday, and computers will be used in the shopping lottery in the mall. (2) One more punch in the mall, and the whole mall will be sold at a discount. (3) There is always a laptop, LCD TV and stereo for you.

(4) The billboard in front of the mall is 1. Posting time: 201412.25 ~ 20151.4. 2. Release content: event details and specific award setting.

(5) Broadcast 1 in the shopping mall. Broadcast time: 201412.25 ~ 20151.3. 2. Broadcast content: event details and specific award setting.

(6) Poster promotion in shopping malls 1. Release time: 201412.25 ~ 20151.3. 2. Poster content: pictures of discounted goods sold in this issue, details of the lucky draw, and specific award setting. 3. Distribution scope: distribution in shopping malls and related communities. (Guaranteed coverage)