Step 1: Determine the goal.
First, confirm the target of your video output. You must know who the video is for. Only the right medicine can get immediate results. We need to consider our audience, their age, professional category and social environment. In short, the clearer the user's portrait, the better, so as to find out the points that will arouse their interest and make the video that users want to watch from the points. There will be a market for this kind of video, and some people will be willing to pay the bill.
Part II: Determine the content.
The highlight of short video is the duration, and short video should pay more attention to the refinement of content. In terms of content, it is not only to determine the content of the video, but also to determine which aspects of the product/enterprise are highlighted. For example, good quality, high reputation, large scale, what kind of feelings the video conveys to users, and accurate content expression will make people understand what you are expressing, who you are and what you can do in just a few minutes or even dozens of seconds. In emotional expression, we should avoid negative emotions. Depressed emotions are not conducive to propaganda and go against our original intention.
Step 3: Video Script
The third step, this step can be said to be the most important part of a video production. 1. Write the shooting outline (mark the shooting points) 2. Write story board (strong story) 3. Literary scripts (teaching tutorials) scripts include details such as character tasks, shot selection, lines, background music, time limit and so on. Especially in detail filling, the finer the better. The more accurate the script is, the better it will be for the photographer, so that the shot works can achieve the expected effect most easily, and will not be reworked because of omission or misunderstanding, which will increase the shooting cost and affect the publicity progress.
After completing these three steps, the planning content of a short video is basically completed. The rest is waiting for the shooting team to shoot the work according to your script. Finally, let's talk briefly about how a novice should write a script. 1. Clear the theme. 2. Build a story frame (clear theme, complete characters, backgrounds and events). 3. Fill in the details (clear shot, shooting method, duration, picture, explanation, music, remarks). Finally, the most important thing is that the video should be creative. Combined with your audience's needs and novel creative ideas, such a short video will surely become a household name.