1. Players' strength is not up to expectations: the audience has certain expectations for the talent show and expects to see players with excellent performance skills and potential. If the players do not perform well in performance, singing and image, and fail to meet the expectations of the audience, it will lead to a decline in word of mouth.

2. Improper space setting or single performance link: the arrangement of programs may also affect word of mouth. If the program setting is too long, or the performance is single and lacks innovation and surprise elements, it will be difficult to attract the attention of the audience and word of mouth will be affected.

3. The image of judges, tutors or hosts is damaged: judges, tutors and hosts play an important role in the program, and their image performance also directly affects the audience's evaluation of the program. If the judges are biased, subjective and unprofessional, or the host's hosting style is unpopular, it may also lead to a decline in word of mouth.

4. Poor publicity or negative news impact: The way the program is publicized and reported may also affect word of mouth. If the program propaganda is not in place, it will not arouse the interest and expectation of the audience; Or there will be negative news public opinion, which will have a negative impact on the program and will also have an adverse impact on word of mouth.

It should be noted that the audience's evaluation of a program is very subjective, and the reasons for the word-of-mouth rollover may be the comprehensive influence of many aspects.